Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 91

Design Trends Loyalty Impressions 91

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Get MarTech! In your inbox.

Tools 77

Tools Brand Identity Branding Comparison 77

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

AUGUST 3, 2020

If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. By not showing AI results by default, Google can test engagement (do users really want AI results?) and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs. Here’s something somebody asked me!

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The company launched its AI Sandbox in May of 2023, providing advertisers with a testing environment to experiment with emerging AI-powered tools, including an automated background generation tool for product images and an automatic resizing tool.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Martech

DECEMBER 4, 2023

You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

BOP Design

JULY 21, 2023

In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project. As many users view sites across various devices – it’s essential to test and evaluate how particular fonts impact the multi-device experience.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. Explore AI The four design trends driving change Let these design trends guide your approach to designing for and navigating this moment.

Design 72

Design Trends Guidelines Class 72

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

FunnelEnvy

JUNE 12, 2023

Even companies who’ve been in their industry for many years and have deep knowledge of their audiences have to rely on their predictions based on the trends they’ve observed in the past. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. And that’s completely fine!

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Litmus

SEPTEMBER 11, 2020

It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a stick at. Start Testing Today. You can start testing in all of the 90+ email clients today inside of Litmus. Dark Mode is hot right now. Design for Dark Mode.

Paid Search Agency 103

Paid Search Agency Transparency Design Display 103

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Email design trends that defined the 2010s. Many design trends as we know them today were introduced in the past decade.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Livestream shopping trends.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Shape trends. Color trends. Should you leverage email marketing design trends? Minimalism. Rounded corners. Collage/overlap.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. We’re already seeing a core Google update every 30 days so expect this trend to continue and even increase for 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Brandpoint

NOVEMBER 15, 2021

And over the last two years, our agility has been tested, as well as our ability to change course when situations arise. Here are seven trends in marketing for 2022 — and how to prepare for them now. See Trend #2 for more info! Are you a company who will jump on any viral trend? What do you think of these trends?

Trends 157

Trends Planning Work Management Contingency Planning 157

Conductor

JANUARY 18, 2022

In that instance, search trends led to the discovery of a previously unknown COVID symptom. Google Trend data can help determine the onset of public awareness of new variants. First, we examined global search trends around the term “Omicron.”. How can they get tested? The Omicron Variant. This reflects the U.S.

Trends 111

Trends Distribution Demand FAQ 111

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Telemarketing, a tried and tested method of reaching out to potential customers over the phone, has also adapted to meet the changing needs of businesses. In today’s fast-paced business world, staying ahead of the competition is crucial for success.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

APRIL 12, 2022

The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as: Setting up campaign workflows Testing different offers, subject lines, and copy Customizing content.

Trends 100

Trends Planning Marketing & Strategy Loyalty 100

Conductor

SEPTEMBER 9, 2021

Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Healthcare Technology Trends in Telehealth 2021. Healthcare Trends in EHR, EMR, and Blockchain 2021. Healthcare Technology Trends in AI and Machine Learning 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

SmartBug Media

JUNE 22, 2022

Instead, they require a significant amount of testing based on multiple elements to ensure they are targeting the right audience with the right content at the right time. In this blog post, we’ll provide you with an approach to testing email flows in Klaviyo that gives you clear answers in order to optimize your emails.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Brightedge

APRIL 18, 2022

We know Google is constantly testing and changing their algorithm?with provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. Results frequency on desktop are trending up since a 3-year low in November 2021. March 2022 Update: ?We've

SERP 104

SERP Trends Mobile Marketing Lock-In 104

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. 2) Form a hypothesis and test it. The post Using the scientific method to test digital marketing strategies appeared first on ClickZ. Has that changed during the pandemic?

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Martech

JUNE 15, 2022

So herewith are my top five predictions for enduring trends. The best organizations systematize test-and-optimization cycles. The post 5 enduring trends in martech appeared first on MarTech. Primacy of customer data. Effectively managing customer data is table stakes for prospect and customer digital engagement.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Trends 120

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. Testing this post format has the potential to supercharge your post performance as well.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107