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SendGrid
OCTOBER 4, 2021
Test Google Optimize. The post Test appeared first on SendGrid
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How to automate your email testing process with Litmus
Litmus
MARCH 30, 2021
Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. And every minute you save on testing your campaigns can make a big difference. Establish a well-defined testing process to catch common email errors.
Put Your Data to Work: The Complete Playbook
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
How Is SEO Split Testing Different from CRO Testing?
SEMrush
MAY 4, 2022
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy. SEO Split Testing
Avoid the Junk Folder with Spam Testing
Litmus
NOVEMBER 17, 2021
How Litmus Spam Testing works. This includes filters like SPF, DKIM, and DMART—all of which we check as part of Litmus Spam Testing. How Litmus Spam Testing helps you. Learn more about the spam filters we test against.). Run spam tests.
How to set yourself up for A/B testing success
Litmus
JUNE 14, 2021
Because it’s so readily available, it’s easy to run split tests and see email performance in real time. But none of that matters if A/B testing isn’t set up correctly. Without a solid foundation, your A/B test results are unreliable and can lead you in the wrong direction.
Mapping Personas in Your Marketing to Maximize Value
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.
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SEO Split Test Result: The Importance Of User Oriented Tests
SEMrush
MARCH 29, 2022
SEO Split TestingIn this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.
How 10 SEO Experts Split Test
SEMrush
MARCH 24, 2022
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. SEO Split TestingThat means many of us are still wrapping our heads around using them effectively to get the best data.
3 Email A/B Tests You Should Be Running Right Now [With Examples]
SendX
MAY 5, 2020
But you can test each and every element of email marketing with relative ease. In fact, that’s the secret: if you want to turn your email marketing into a gold mine, you need to be obsessively running A/B tests. That’s exactly what you’ll be testing. You should probably test it.
Marketplace SEO A/B Testing: 6 Positive Tests to Run On Your Own
SEMrush
APRIL 12, 2022
SEO Split TestingOptimizing a marketplace website for SEO is no easy task. Grow your marketplace organic traffic by implementing these 5 winning on-page SEO optimizations.
100 Pipeline Plays: The Modern Sales Playbook
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Message Architecture Testing Worksheets
Content Science Review
MARCH 17, 2022
Download worksheets to help you when it comes to testing message architecture to ensure it resonates with audiences. Premium
SEO Split Test Result: Small H3 Change, Big Click Result
SEMrush
APRIL 14, 2022
We decided to run an SEO split test where we changed the H3 tag to include the related keyword. SEO Split TestingAre header tags important for SEO? Find out the result of this SEO experiment.
A/B testing your email marketing
Biznology
FEBRUARY 12, 2018
One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing. As important as the testing itself is your approach: the testing will be far more productive if you view it as an on-going process rather than a one-time undertaking that gives you all the information you’ll ever need. Some of the easiest testing to do is time of day and day of the week.
Subject Line Tests and Tips You Haven’t Tried
Litmus
MARCH 7, 2022
Subject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren’t so cut and dry. A/B testing approaches in your “From” line is always an option, too!).
GDPR & Demand Generation: What Your Team Needs To Know
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
How Negative SEO A/B Tests Help SEO KPIs
SEMrush
MARCH 24, 2022
In this blog post, we take a deep dive into negative SEO A/B tests and their insights. SEO Split Testing
New in Litmus: Extended Dark Mode Testing
Litmus
SEPTEMBER 11, 2020
While we have supported Dark Mode testing on some clients for a while, our latest release extends Dark Mode testing to both the Gmail App on Android 10 and iOS, as well as in Outlook.com on Chrome and Firefox. Start Testing Today. Dark Mode is hot right now.
Why Testing the Rendering of Every Email You Send Increases Your ROI
Litmus
AUGUST 11, 2021
And you can’t do that if you’re not testing the rendering and functionality of every email you create. Even beyond ROI, email preview testing correlates strongly with success. QA test your emails before you hit send. Email design is a moving target.
The Best Sales Forecasting Models for Weathering Your Goals
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out the best one for your team so you’ll be able to enhance and optimize your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Test Post
6sense
DECEMBER 23, 2021
Today, SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X. The post Test Post appeared first on 6sense
SEO Split-Test Result: Does Bolded Text Help Your SEO?
SEMrush
JANUARY 28, 2022
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. SEO Split TestingWhat do you the impact was on organic traffic? Check this out.
11 Delightfully Simple A/B Testing Best Practices You Can Use Now!
Optinmonster
MARCH 18, 2020
Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. ” Fortunately, this guide will help you learn how to A/B split test like a pro! Schedule Your Tests Correctly.
Build Product Progress with a Strong Data Culture
Speaker: Nima Gardideh, CTO, Pearmill
Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.
A/B testing: how to optimize your conversions and generate more results
RockContent
JULY 22, 2020
Few tools are as fundamental in this process as A/B tests. By A/B testing your pages and contents, you will be able to identify the best ways to communicate with your audience. In this text, you will learn: What is A/B testing? How can A/B testing benefit your strategy?
SEO Spit Test: Does Removing Banner Ads Impact Organic Traffic?
SEMrush
JANUARY 20, 2022
Read the full analysis of the test to find out! SEO Split TestingWhat do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site?
ClickFlow as a RankScience Alternative (for SEO Testing)
Single Grain
JUNE 2, 2021
Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists. What Is SEO Testing? But things aren't that easy anymore, so that's where SEO testing comes in. Learn More: Why You Should Run SEO Tests.
60 A/B Testing Examples to Get You More Conversions
Optinmonster
AUGUST 12, 2020
Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. Why You Need to A/B Test Your Campaigns.
7 Secrets of Effective Management for Remote Employees and Teams
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In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.
What Is A/B SEO Testing?
Single Grain
JUNE 28, 2019
A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? Say you’re split testing your product descriptions. The same concept applies to split testing your meta titles and descriptions. In fact, Etsy did an SEO test similar to this. Why Bother with SEO Testing?
Ten Testing Tools for Email
JangoMail
APRIL 18, 2022
Email testing is the practice of reviewing your emails and testing them before you hit the Send button. Using email testing tools to help you test your emails is necessary these days. In this blog post, we’ve put together a list testing tools that will help you: ?
Pop up test
Vision Edge Marketing
DECEMBER 14, 2018
Test Post. The post Pop up test appeared first on VisionEdge Marketing
A/B Testing Your Content with Google Optimize Content Experiments
DivvyHQ
MARCH 10, 2020
Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.
Let's personalize your content