10 Great Ideas for Your Next Subject Line Test

The Point

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. Testing two entirely different subject lines may provide you a winner and loser, but you’ll have no idea why one version performed better than the other.

Test 212

A/B testing your email marketing

Biznology

One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing. Some of the easiest testing to do is time of day and day of the week.

A/B 174

How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

A/B 130

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

Test 141

The Sales Enablement Handbook

Therefore, the effectiveness of various sales enablement strategies can be tested by. enablement team should be able to liaise with IT and set up testing. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The Wikipedia test for content marketing

Biznology

The post The Wikipedia test for content marketing appeared first on Biznology. Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. Seed list testing-.

5 Effective strategies for A/B testing search

Biznology

A/B testing of the search engines is the answer. The post 5 Effective strategies for A/B testing search appeared first on Biznology. Search and Content Marketing Search Engine Optimization Webinars Website Search A/B testing application Biznology Webinar customers expectations experience Gerris Corp goals internal search IT measurements methods migration MountainTop Data search search engine site search SoloSegment Steve Zakur strategies Training video

A/B 110

Why A/B Tests Are Just Part of the Story

Modern Marketing

To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Everybody who tested on their own already knows that good optimization strategies are only successful if you combine multiple testing methods.

Test 236

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

User testing the world

BaseOne

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

Test 159

What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

Test 138

How to Cultivate a Culture of Testing

Modern B2B Marketing

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Test everything : We A/B test all of our creative content, CTAs, verbiage, etc.

Test 105

Best Practices for Creating a Personality Test

Marketing Insider Group

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes.

Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

Words 103

What To Do When You’ve Run Out Of Testing Ideas

Modern Marketing

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

Test 254

How You Test Your Marketing Is Just As Important As What You Test

Modern Marketing

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers.

Test 162

Starting with User Experience: How to Run a Usability Test

Content Standard

When done correctly, UX testing can force your team to approach your brand from the perspective of an audience member. Successful UX tests allow you to feel what they feel and better understand what changes will best improve your brand’s digital presence.

Test 74

3 Tests That Can Save Personalization

Modern B2B Marketing

In this blog, I’ll cover three tests that can help marketers keep their personalization efforts honest and aligned with customer expectations. What We Need to Test. Can ‘personalization’ as we know it survive 2018?

Test 100

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts.

Test 192

emagineHealth MINUTE: The Rise & Risks Of DTC Genetic Testing

EMagine B2B Blog

Genetic testing is in the spotlight this month. Genetic screening companies are looking to go mainstream, police are looking to genetic testing companies to find criminals, and companies have begun adding genetic testing as a benefit differentiator to recruit and secure top talent.

Test 52

You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. I am here to encourage you to do the same by testing your university’s website and digital assets. Start by testing copy.

Test 78

Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

Marketing Insider Group

The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation.

A/B 266

Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Company News Conversion Optimization Form Testing which test won

Test 114

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

To test the impact of data accuracy on sales effectiveness, we recently partnered with a neutral third party to organize a blind A/B test comparing our sales and marketing intelligence against one of the highest-revenue data providers in the business. Setting up the A/B data test.

A/B 243

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Test Design: A/B split test. Before the test.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

Test 137

Quality Assurance Testing Is Not Optional

ANNUITAS

Several rounds of testing and proofing are best to not only catch every error, but to make sure that every previously identified correction has been implemented. During the QA process your team should test every link and examine the parameters to ensure they are correct.

Test 130

10 Areas of A/B Testing on Your Website to Improve Lead Generation

Tomorrow People

What aspects of your lead generation site should you be using A/B testing to improve results? Here are our top tips. Lead Generation

A/B 181

Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

Test 178

Electronics Testing and Measurement

emedia

Electronics Testing and Measurement Bulletin Example See all emedia audiences Audience: Electronics engineers, design engineers, project & engineering managers and test engineers Circulation: 42,000 Content: Article Audiences Electronics Homepage Electronics Testing and Measurement

Test 48

Getting Started with A/B Testing: What, Why and How

Salesfusion

It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. A proper A/B testing strategy can help you achieve key goals (e.g.

A/B 163

[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Always test. Testing b2b Consumer

Test 97

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation

What is the most impactful test you’ve run for lead nurturing programs?

Tips for Testing and Measuring Marketing Campaigns to Improve Results

bizible

To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Split Test Your Content Marketing.

Test 184

Why A/B Testing Should Be Your Next Step on Social Media

Oktopost

However, as marketers we always strive to understand the why behind our audience’s actions; why did they … Social Media Marketing A/B testing Social Media StrategyWhen you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!)

A/B 88

Test These Calls to Action to Increase Conversion Rates

Marketing Insider Group

The post Test These Calls to Action to Increase Conversion Rates appeared first on Marketing Insider Group. For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with.

How Creative Are You? Take the Test.

Type A Communications

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he. read more.

Test Blog For Facebook Publishing issue

Modern Marketing

Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation

How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test.

Mail 149