10 Great Ideas for Your Next Subject Line Test

The Point

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. Testing two entirely different subject lines may provide you a winner and loser, but you’ll have no idea why one version performed better than the other.

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A/B testing your email marketing

Biznology

One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing. Some of the easiest testing to do is time of day and day of the week.

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A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. So what does A/B testing have to do with reputation? Well – A/B testing is a step toward engagement. What is A/B testing? (If A/B testing is a way to determine which of two sets of things perform better. How to use an A/B test for deliverability and Inbox placement.

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Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

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Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. Seed list testing-.

Test

HG Data

The post Test appeared first on HG Data. Uncategorized Business Intelligence HG Data martech Startup technographics

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Using Test and Control Groups to Measure Marketing ROI

Modern B2B Marketing

Let’s walk through one particularly effective method: using test and control groups. Testing the effectiveness of a new initiative against a well-formed control group is a great way to measure its real impact. Designing Your Test. Pros and Cons of Test and Control Groups.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Test Design: A/B split test. Before the test.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Step 2 - Design and Test Your Discount Strategy The next step is to design and test out the proposed discount strategy on a variety of product categories, to measure. is no one-size-fits-all discounting strategy, so it is important to develop and test a series of strategies to see.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts.

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The Wikipedia test for content marketing

Biznology

The post The Wikipedia test for content marketing appeared first on Biznology. Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

Why A/B Tests Are Just Part of the Story

Modern Marketing

To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Everybody who tested on their own already knows that good optimization strategies are only successful if you combine multiple testing methods.

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5 Effective strategies for A/B testing search

Biznology

A/B testing of the search engines is the answer. The post 5 Effective strategies for A/B testing search appeared first on Biznology. Search and Content Marketing Search Engine Optimization Webinars Website Search A/B testing application Biznology Webinar customers expectations experience Gerris Corp goals internal search IT measurements methods migration MountainTop Data search search engine site search SoloSegment Steve Zakur strategies Training video

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The Sales Enablement Handbook

Therefore, the effectiveness of various sales enablement strategies can be tested by. enablement team should be able to liaise with IT and set up testing. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation

What is the most impactful test you’ve run for lead nurturing programs?

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Never ending their tests. Not keeping track of what they’ve tested and how it performed. Testing only little things, and ignoring total strategy changes. And the worst: Not testing at all. How to Successfully Test AdWords Copy.

How to Cultivate a Culture of Testing

Modern B2B Marketing

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Test everything : We A/B test all of our creative content, CTAs, verbiage, etc.

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Best Practices for Creating a Personality Test

Marketing Insider Group

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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What To Do When You’ve Run Out Of Testing Ideas

Modern Marketing

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

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Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

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5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)

Influitive b2b

Advocate Engagement Product Development Rewards and Recognition advocacy marketing advocate marketing advocate powered beta B2B advocates b2bmarketingzone beta test customer engagement product feedback product insights product management product managers product marketer upsell

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User testing the world

BaseOne

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

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You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. I am here to encourage you to do the same by testing your university’s website and digital assets. Start by testing copy.

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Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

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How You Test Your Marketing Is Just As Important As What You Test

Modern Marketing

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers.

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Why Employers Should Drug Test Their Employees

Altitude Branding

The problem of drug use in the workplace is still a growing trend and many employers are standing up against the prevention of hiring and eliminating drug-using employees in the workplace through instant drug tests which can be a lifesaving asset for your business. .

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Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Company News Conversion Optimization Form Testing which test won

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Tips for Testing and Measuring Marketing Campaigns to Improve Results

bizible

To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Split Test Your Content Marketing.

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3 Tests Every Marketing Dashboard Must Pass

Modern Marketing

3 Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement dashboard marketing performance metrics testing

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ABM Expert Guide to Measuring, Testing and Reporting Engagement Data

Engagio

You should understand how well offers are performing within their own peer groups, as well as micro-optimizing campaigns and testing for impressions, clicks, and acquisitions or downloads. A/B testing is always a good idea, especially when a 10% or 20% uplift can make a big difference.

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Is A/B Testing Still an Effective Tool for Marketers?

Content Standard

By now, marketers have got A/B testing down to a science—because that’s exactly what it is. The problem isn’t that A/B testing no longer gets results, or even that there was a better alternative to marketers in the past. Should you give up on A/B testing today?

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Is Big Testing the Future of Marketing?

Marketing Insider Group

This post hits on all those topics and asks if Big Testing is the future of marketing. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences.

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Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

Marketing Insider Group

The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test.

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3 Tests That Can Save Personalization

Modern B2B Marketing

In this blog, I’ll cover three tests that can help marketers keep their personalization efforts honest and aligned with customer expectations. What We Need to Test. Can ‘personalization’ as we know it survive 2018?

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