10 Great Ideas for Your Next Subject Line Test

The Point

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. Testing two entirely different subject lines may provide you a winner and loser, but you’ll have no idea why one version performed better than the other.

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A/B testing your email marketing

Biznology

One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing. Some of the easiest testing to do is time of day and day of the week.

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A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. So what does A/B testing have to do with reputation? Well – A/B testing is a step toward engagement. What is A/B testing? (If A/B testing is a way to determine which of two sets of things perform better. How to use an A/B test for deliverability and Inbox placement.

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Events Test

Liveintent

The post Events Test appeared first on LiveIntent Blog. Perspective

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Step 2 - Design and Test Your Discount Strategy The next step is to design and test out the proposed discount strategy on a variety of product categories, to measure. is no one-size-fits-all discounting strategy, so it is important to develop and test a series of strategies to see.

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

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Test

HG Data

The post Test appeared first on HG Data. Uncategorized Business Intelligence HG Data martech Startup technographics

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Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts.

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A/B Testing on Landing Pages with ActiveDEMAND

ActiveDEMAND

It’s no secret, we love testing and analysis in marketing. Digital, in particular, offers so many ways to test messaging, design, tone, pitches, your imagination is really the limiting factor in what you can test for. We also recommend a big, hairy, audacious test.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Test Design: A/B split test. Before the test.

The Sales Enablement Handbook

Therefore, the effectiveness of various sales enablement strategies can be tested by. enablement team should be able to liaise with IT and set up testing. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

test

Terminus

” The post test appeared first on Terminus “Our customer success manager has been extremely helpful and very responsive throughout my entire experience with Terminus.”

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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests.

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Why You Need to Combine A/B Testing and Personalization

Evergage

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t.

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User testing the world

BaseOne

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

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The 8 Dos and Don’ts of Email Marketing A/B Testing

Delivra

If this sounds familiar, chances are your solution is email marketing A/B testing. That’s why today we’ll be talking about the dos and don’ts of email marketing A/B testing. 4 Dos of email marketing A/B testing. 4 Don’ts of email marketing A/B testing.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

The Wikipedia test for content marketing

Biznology

The post The Wikipedia test for content marketing appeared first on Biznology. Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation

What is the most impactful test you’ve run for lead nurturing programs?

Why A/B Tests Are Just Part of the Story

Modern Marketing

To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Everybody who tested on their own already knows that good optimization strategies are only successful if you combine multiple testing methods.

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5 Effective strategies for A/B testing search

Biznology

A/B testing of the search engines is the answer. The post 5 Effective strategies for A/B testing search appeared first on Biznology. Search and Content Marketing Search Engine Optimization Webinars Website Search A/B testing application Biznology Webinar customers expectations experience Gerris Corp goals internal search IT measurements methods migration MountainTop Data search search engine site search SoloSegment Steve Zakur strategies Training video

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Best Practices for Creating a Personality Test

Marketing Insider Group

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. (“You’re

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Never ending their tests. Not keeping track of what they’ve tested and how it performed. Testing only little things, and ignoring total strategy changes. And the worst: Not testing at all. How to Successfully Test AdWords Copy.

What To Do When You’ve Run Out Of Testing Ideas

Modern Marketing

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

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Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

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You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. I am here to encourage you to do the same by testing your university’s website and digital assets. Start by testing copy.

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How You Test Your Marketing Is Just As Important As What You Test

Modern Marketing

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers.

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Words That Convert: Test, Learn, Repeat

Content Marketing Institute

Chris Goward, founder and CEO of the conversion-optimization company WiderFunnel, says one of the most effective ways to boost your conversion rate is to test and tweak your words. One of most effect ways to boost conversion is to test and tweak words, says @ChrisGoward.

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Using Test and Control Groups to Measure Marketing ROI

Modern B2B Marketing

Let’s walk through one particularly effective method: using test and control groups. Testing the effectiveness of a new initiative against a well-formed control group is a great way to measure its real impact. Designing Your Test. Pros and Cons of Test and Control Groups.

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Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Company News Conversion Optimization Form Testing which test won

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3 Tests Every Marketing Dashboard Must Pass

Modern Marketing

3 Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement dashboard marketing performance metrics testing

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Tips for Testing and Measuring Marketing Campaigns to Improve Results

bizible

To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Split Test Your Content Marketing.

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Is Big Testing the Future of Marketing?

Marketing Insider Group

This post hits on all those topics and asks if Big Testing is the future of marketing. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences.

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B2B Marketing: 6 essentials for testing your teleprospecting

B2B Lead Generation

Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. It’s a good idea to test your lead process to make sure you’re getting the appropriate messaging to the correct people,” Craig explained.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. Of course, the long-term benefits of testing subject lines far outweigh the risks. You don’t HAVE to test subject lines 50/50.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test.

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ABM Expert Guide to Measuring, Testing and Reporting Engagement Data

Engagio

You should understand how well offers are performing within their own peer groups, as well as micro-optimizing campaigns and testing for impressions, clicks, and acquisitions or downloads. A/B testing is always a good idea, especially when a 10% or 20% uplift can make a big difference.

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A/B Split Testing Landing Pages for Optimization

Reachforce

They come from taking the time to use the A/B split testing and adopting a systematic and scientific approach to optimization. High converting landing pages don’t come from a designer, business owner or marketing team’s preferences.

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

To test the impact of data accuracy on sales effectiveness, we recently partnered with a neutral third party to organize a blind A/B test comparing our sales and marketing intelligence against one of the highest-revenue data providers in the business. Setting up the A/B data test.

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