How to Cultivate a Culture of Testing

Modern B2B Marketing

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Test everything : We A/B test all of our creative content, CTAs, verbiage, etc.

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How You Test Your Marketing Is Just As Important As What You Test

Modern Marketing

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers.

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Trending Sources

A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. So what does A/B testing have to do with reputation? Well – A/B testing is a step toward engagement. What is A/B testing? (If A/B testing is a way to determine which of two sets of things perform better. How to use an A/B test for deliverability and Inbox placement.

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User testing the world

BaseOne

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

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Why A/B Tests Are Just Part of the Story

Modern Marketing

To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Everybody who tested on their own already knows that good optimization strategies are only successful if you combine multiple testing methods.

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Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. But I already think I know the answers anyway, so why should I bother to test?”.

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[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Always test. Testing b2b Consumer

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A/B Testing is NOT Personalization

Get Smart Content

Do you use A/B testing? Let’s start with a simple, stripped down definition for each of them: A/B testing (sometimes called split testing) at it’s core is a simple and effective way to measure which version (A or B) of content or visual element performs better. How is personalization different from A/B testing? In short, A/B testing uses basic statistical methods to report which content piece performs better for a general audience. A/B Testing Personalization

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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. To get the big wins, you need to test even when the answers seems obvious. 7 Landing Page Design "Best Practices" You Should Still Test For Yourself.

How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test.

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Email Marketing: Do you test your legacy marketing?

B2B Lead Generation Blog

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts.

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

A/B testing! A/B testing is the strategic process of comparing two versions of creatives, ad copy, headlines, etc. Examples of A/B Testing in Digital Ads. Here is a good example of a recent ad copy test that thoroughly caught me off guard. There is a lot more you can test.

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How Creative Are You? Take the Test.

Type A Communications

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he. read more.

4 Basic A/B Testing Tips for Beginners

Hubspot

A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. A/B Testing

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Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. Seed list testing-.

Quality Assurance Testing Is Not Optional

ANNUITAS

Several rounds of testing and proofing are best to not only catch every error, but to make sure that every previously identified correction has been implemented. During the QA process your team should test every link and examine the parameters to ensure they are correct.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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7 User Experience Tests to Do When Redesigning Your Website

Hubspot

To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 6) User Testing.

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You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. I am here to encourage you to do the same by testing your university’s website and digital assets. Start by testing copy.

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The Simple Test That Doubled Leads in One Week

Hubspot

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.

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Putting it to the Test: Never “Redesign” Your Website Again

Modern B2B Marketing

If you make design changes without testing their effect on your key metrics, you could be in for a nasty surprise. If you don’t actively set out to manage the risk – by continuously testing key changes – you could lose a lot of money. Testing

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.

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Is Big Testing the Future of Marketing?

Marketing Insider Group

This post hits on all those topics and asks if Big Testing is the future of marketing. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex.

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Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

How do you test it? On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.)

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]

Hubspot

Click here to take The Emotional Intelligence Test →. The Emotional Intelligence Test: Take the Quiz. Click here to take the Emotional Intelligence Test →. There's been a lot of chatter lately about the power of emotional intelligence.

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Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Below are some of the parts of your landing pages you should still test for yourself.

Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

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Improve your email performance with these 4 A/B tests

Vertical Response

With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. While practically any element can be tested, experts generally advise focusing on the aspects most likely have the largest impact on your campaigns.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

What a great way to do A/B testing on your blog post titles!). Blogging A/B testing Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done.

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

That’s why testing is a critical aspect of developing digital marketing campaigns. Testing is a proven method to find the best combination of design and content so you can attract your audience and get them to take action. You have to test, test, and test again.

Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Company News Conversion Optimization Form Testing which test won

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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9 Common Excuses for NOT Testing

Direct Response Coach

Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion.

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The Two-Minute Test That'll Help You Prioritize Your Tasks

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We all want to be as efficient as possible, but that can be a challenge -- especially if we have an overwhelming to-do list. How do we determine which tasks on our to-do list are most important?

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Getting Started with A/B Testing: What, Why and How

Salesfusion

It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. A proper A/B testing strategy can help you achieve key goals (e.g.

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Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

This is why the Oracle Marketing Cloud’s most recent acquisition came in the form of Maxymiser , a marketing optimization platform focused on testing, insights and personalization on web and mobile experiences.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

This is why the Oracle Marketing Cloud’s most recent acquisition came in the form of Maxymiser , a marketing optimization platform focused on testing, insights and personalization on web and mobile experiences.

What To Do When You’ve Run Out Of Testing Ideas

Modern Marketing

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

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