Trending Sources

How to Cultivate a Culture of Testing

Modern B2B Marketing

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Test everything : We A/B test all of our creative content, CTAs, verbiage, etc.

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User testing the world


Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

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How You Test Your Marketing Is Just As Important As What You Test

It's All About Revenue

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers.

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A/B Testing: One of Your Most Effective Deliverability Tools


There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. So what does A/B testing have to do with reputation? Well – A/B testing is a step toward engagement. What is A/B testing? (If A/B testing is a way to determine which of two sets of things perform better. How to use an A/B test for deliverability and Inbox placement.

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Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

What is the most impactful test you’ve run for lead nurturing programs?

[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? Always test. Testing b2b Consumer

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Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. But I already think I know the answers anyway, so why should I bother to test?”.

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7 Conventional Landing Page Design Tactics You Should Still Test


The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. To get the big wins, you need to test even when the answers seems obvious. 7 Landing Page Design "Best Practices" You Should Still Test For Yourself.

Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

Let’s start with this simple test. The real test. Illustration courtesy of The post Take the test. Let's start with this simple test. The real test.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test.

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

A/B testing! A/B testing is the strategic process of comparing two versions of creatives, ad copy, headlines, etc. Examples of A/B Testing in Digital Ads. Here is a good example of a recent ad copy test that thoroughly caught me off guard. There is a lot more you can test.

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Crowdfunding 101: Testing the Waters with TeeSpring

grow - Practical Marketing Solutions

A crowdfunding stress test. There is, however, an alternative way to test your messaging and interest in your product before you launch a full camapign. Testing the market through T shirts. If you perform this jerry-built A/B test, you could see what sort of copy appeals.

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Email Marketing: Do you test your legacy marketing?

B2B Lead Generation Blog

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts.

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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

In an A/B test, I have no doubt that this would have decreased the number of cancellations. What an A/B test doesn’t show, though, is how much a customer hates you for it. …it I mean, that’s not the only thing flawed about A/B tests. By Kiki Schirr, {grow} Contributing Columnist.

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Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Here’s a proven method to consistently create effective content: Put it to the RITE test. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

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The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]


Click here to take The Emotional Intelligence Test →. The Emotional Intelligence Test: Take the Quiz. Click here to take the Emotional Intelligence Test →. There's been a lot of chatter lately about the power of emotional intelligence.

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4 Basic A/B Testing Tips for Beginners


A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. A/B Testing

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Improve your email performance with these 4 A/B tests

Vertical Response

With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. While practically any element can be tested, experts generally advise focusing on the aspects most likely have the largest impact on your campaigns.

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Tips for Testing and Measuring Marketing Campaigns to Improve Results


To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Split Test Your Content Marketing.

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Email Deliverability Testing – Why, When and How to Test


Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. Seed list testing-.

Quality Assurance Testing Is Not Optional


Several rounds of testing and proofing are best to not only catch every error, but to make sure that every previously identified correction has been implemented. During the QA process your team should test every link and examine the parameters to ensure they are correct.

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7 User Experience Tests to Do When Redesigning Your Website


To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 6) User Testing.

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On A Personal Note… – Email Testing

Haley Marketing

It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%) we figured this wasn’t the cause. Luckily there is a way to test both of those at once.

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4 Common A/B Testing Mistakes (And How to Fix Them)


Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Putting it to the Test: Never “Redesign” Your Website Again

Modern B2B Marketing

If you make design changes without testing their effect on your key metrics, you could be in for a nasty surprise. If you don’t actively set out to manage the risk – by continuously testing key changes – you could lose a lot of money. Testing

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You’re an Educational Institution, So Test, Test, Test!


It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. I am here to encourage you to do the same by testing your university’s website and digital assets. Start by testing copy.

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The A/B Testing Checklist You'll Want to Bookmark


Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex.

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5 Things Many Marketers Forget When Running A/B Tests


Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.

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Testing Event Technologies at EventLab

Earnest about B2B

To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose?

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What “test and learn” looks like in practice


One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

How do you test it? On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.)

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Is Big Testing the Future of Marketing?

B2B Marketing Insider

This post hits on all those topics and asks if Big Testing is the future of marketing. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences.

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What To Do When You’ve Run Out Of Testing Ideas

It's All About Revenue

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

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Landing Page Best Practices You Should Still Test For Yourself


Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Below are some of the parts of your landing pages you should still test for yourself.

Drive Leads, Qualify, Nurture with Personality Tests

It's All About Revenue

Enter the “personality” or “persona” test. A persona or personality test (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test.