Why are marketing budgets the first to be cut… and the last to be restored?
Litmus
AUGUST 3, 2021
As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. To build this forecast model, we analyzed historical yield from all of our marketing channels and conducted a regression analysis to create a baseline.
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