Why are marketing budgets the first to be cut… and the last to be restored?
AUGUST 3, 2021
A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. The current state of marketing budgets and what to do.
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