Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. The current state of marketing budgets and what to do.

Multi-Touch Attribution 101

Multi-Touch Attribution Marketing Email Marketing Digital Marketing Funnels 101

Excelsior Research

JANUARY 3, 2022

It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. c) Respondent recruitment for online surveys / CLTs. d) Survey Audits–back checks for data collection by any other agency. Regression. g) Analysis.

Research 52

Research Marketing Digital Marketing Funnels Marketing Funnels 52

Data Cleaning/CRM Appending

DECEMBER 5, 2019

Using complex statistical methods and techniques such as patterns, clustering and regressions, data mining un-complicate things for businesses, especially in the marketing division. In simpler terms, you can compare it to the good old crystal ball that can tell you about the future market trends.

Business 52

Business B2B Marketing B2B Sales B2B 52

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. Late in 2018, Pew Research conducted a survey of more than a thousand professionals involved in the development of AI.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. Late in 2018, Pew Research conducted a survey of more than a thousand professionals involved in the development of AI.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. Late in 2018, Pew Research conducted a survey of more than a thousand professionals involved in the development of AI.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40