YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

Trending Sources

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? By Mark Schaefer.

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free). You want to treat your YouTube Channel like you would your blog.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

The business case for unbranded content

grow - Practical Marketing Solutions

The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives.

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Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

NBCUniversal has started creating exclusive television programming for Snapchat. Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketing

The Secret to Filming an Awesome Remote Interview

Vidyard

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro.

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The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. snapchat twitter WhatsApp YouTube

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Carthage must be destroyed – and Facebook competition too.

grow - Practical Marketing Solutions

At the time, the more popular competitors to Facebook were MySpace and Friendster (with YouTube and Bebo also having launched the previous year). Traditional advertising like, say, television, was based on using a 30 or 60-second spot to reach whomever was viewing particular broadcasts.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. With a one-two Slideshare-YouTube combination, you can really expand your recognition.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. According to Youtube, 300 hours of video content are uploaded to their platform every minute. No they aren’t because: They think about “television” in terms of programming, length and depth of content.

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They told us so. An amazing film of the future.

grow - Practical Marketing Solutions

flat-screen, 3D television. futurist YouTube and video future technology GEIf you can’t view the video above, please click here. This 57-year-old film, recently unearthed by GE, might be the most interesting five minutes you spend all day.

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Why video is “liquid” content in a solid social media world

grow - Practical Marketing Solutions

In the old days of analog televisions the images were produced by shooting a stream of electrons at a special glass surface. Historically, the culture of television consumption is rooted in the armchair. What YouTube can do now. Will YouTube take us this far down the road?

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Teenagers Can’t Get Enough Mobile Video

Contently

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

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A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

Can Google find you in your online store?

Biznology

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?”

Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

In my business, I work with some of the biggest television networks in the world. ” The shift could be as monumental as the first introduction of the television. In my business, I work with some of the biggest television networks in the world.

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A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Be a persistent social media parent

Biznology

Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television. They always say that the parents who put in all the boring, taken-for-granted time are the very best.

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s.

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging. Podcasts are nothing new.

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

Modern Marketing

I also learned that television is not the way most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

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Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Television, print, digital, social media all coalescing into a perfect blend of viral heat. The TV ads were so good they received more than 6 million views on YouTube! Yes, the ads got plenty of views on YouTube but this is simply another channel to view a television ad.

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Igniting Content: A Tale of Two Ads

grow - Practical Marketing Solutions

At a football party, a roomful of people had seen the “Trophy” ad multiple times on television but not one person could recall the company who sponsored the ad! million times on the AT&T YouTube channel. Strangely, McDonalds has NOT posted their commercial on YouTube.

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There’s More Demand for Premium Video Than Ever Before

ScribbleLive

In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa Monica park. This demand for exceptional video extends beyond television and onto the internet.

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Facebook becomes Twitterfied to fight for media attention

grow - Practical Marketing Solutions

Facebook quietly announced it is putting its members’ public comments in the mix with television broadcasts and other news outlets. For example, we don’t really want two LinkedIns or YouTubes. For example, we don''t really want two LinkedIns or YouTubes.

The 29 Best Social Media Monitoring Tools

Webbiquity

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

The campaign was successful in spreading awareness, capturing 12,396 YouTube views. For example, the popular television series “Game of Thrones” created an experience that allows viewers to fully immerse themselves in a VR experience related to the show.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. (

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