YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

Interactive video for sales just got a big boost from Apple

Biznology

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

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Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

The Secret to Filming an Awesome Remote Interview

Vidyard

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro.

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The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. snapchat twitter WhatsApp YouTube

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. With a one-two Slideshare-YouTube combination, you can really expand your recognition.

A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

Can Google find you in your online store?

Biznology

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?”

Teenagers Can’t Get Enough Mobile Video

Contently

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

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A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Be a persistent social media parent

Biznology

Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television. They always say that the parents who put in all the boring, taken-for-granted time are the very best.

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

They determined that their campaign for their CLA model should include a traditional marketing tactic, which was a Super Bowl television ad with Usher and Kate Upton. Starbucks updated their website and released a television commercial in conjunction with the 10-day campaign.

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging. Podcasts are nothing new.

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

Modern Marketing

I also learned that television is not the way most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media.

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa Monica park. This demand for exceptional video extends beyond television and onto the internet.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

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The 29 Best Social Media Monitoring Tools

Webbiquity

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

The campaign was successful in spreading awareness, capturing 12,396 YouTube views. For example, the popular television series “Game of Thrones” created an experience that allows viewers to fully immerse themselves in a VR experience related to the show.

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Modern B2B Marketing

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition.

All your best content may now be considered fake news

Biznology

They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. It’s time for you to really invest in your own personal or professional social platforms.

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5 Tips to Infuse More Personality into Your Content

Act-On

Google used this strategy when it was creating a branded YouTube story. There is a reason that Steven King has sold over 250 million copies of his novels and these stories have been adopted into feature films, television shows and comic books.

Where Is Digital Advertising Headed in 2016?

Fathom

Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. Another shift is how people watch television and videos.

4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race.

5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

I might sit through a 40-second ad on television, but I simply don’t have the same patience on my computer. You also have to engage the right targeting options within YouTube to ensure your video is getting in front of the right audience as well!

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. (

The When, Where & How of Using GIFs in Content Marketing

ScribbleLive

Giphy.com is the largest GIF collection online but it also has a GIF Maker that allows you to create GIFs from video files or YouTube links. Using GIFs for marketing purposes can be tricky when using someone else’s original content – like a movie, television show or a music video. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections.

Move From Branded Content To A Content Brand

Marketing Insider Group

In the past, magazine publishers, television networks, newspapers and radio stations owned “subscribers.” Today, your fans on Facebook, your followers on Twitter and your subscribers on YouTube or iTunes are a valuable audience.

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10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. The revolution will be televised — but on a small screen.

When Bad News is Good

Paul Gillin

Aslan was interviewed by Fox News’ Lauren Green last Friday, resulting nine of the most bizarre minutes in television journalism history. YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about.

Video Marketing: The Savvy Strategy for 2017

Act-On

YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network. Marketers are giving video a lot of attention — and for good reason.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark

Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. –