Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Interactive video for sales just got a big boost from Apple

Biznology

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars.

Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)

Vidyard

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. YouTube vs Facebook…the epic battle of our time? on YouTube.

Social media marketing is Homo sapiens sapiens social

Biznology

For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

Think of it this way: if you were looking for recommendations for a new hair stylist, or wanted to buy a new television, or needed help obtaining an EB-5 visa , would you rather get your information from a corporate-sponsored pop-up ad or a relevant link shared with you by a friend?

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The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. snapchat twitter WhatsApp YouTube

PR 172

Teenagers Can’t Get Enough Mobile Video

Contently

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

Mobile 160

Is your marketing still getting attention instead of paying attention?

Biznology

Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). Monthly Newsletter Offline Marketing Social Media Marketing Bayer CC Sabathia Television YankeeI have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin.

What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. With a one-two Slideshare-YouTube combination, you can really expand your recognition.

Can Google find you in your online store?

Biznology

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?”

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A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Online 227

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

Modern Marketing

I also learned that television is not the way most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media.

Email 216

Be a persistent social media parent

Biznology

Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television. They always say that the parents who put in all the boring, taken-for-granted time are the very best.

The Secret to Filming an Awesome Remote Interview

Vidyard

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro.

Skype 113

How CMOs Can Leverage Video Marketing

Modern Marketing

Gone are the days of creating one big television commercial a year and running it on broadcast, only to do it again the next year. top of the funnel Facebook ads, television commercials, and brand videos) should be outsourced to a professional agency.

Video 231

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

Online 100

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa Monica park. This demand for exceptional video extends beyond television and onto the internet.

Demand 255

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

As Streaming Services Make It Harder to Skip Ads, What Does the Future of Online Video Look Like?

Hubspot

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. Consider, for a moment, YouTube's rules to monetize. Source: YouTube.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

They determined that their campaign for their CLA model should include a traditional marketing tactic, which was a Super Bowl television ad with Usher and Kate Upton. Starbucks updated their website and released a television commercial in conjunction with the 10-day campaign.

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s.

Online 139

5 Ways to Use Earned Media to Increase SEO

Act-On

Take, for example, YouTube, which is the second-largest search engine in the world, behind only Google. About 1 billion searches are performed on YouTube each day. Trust is one of the hardest things for marketers to earn.

SEO 207

Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition.

Video 142

20 Amazing Facebook Cover Photos

Tomorrow People

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Modern B2B Marketing

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

5 Tips to Infuse More Personality into Your Content

Act-On

Google used this strategy when it was creating a branded YouTube story. There is a reason that Steven King has sold over 250 million copies of his novels and these stories have been adopted into feature films, television shows and comic books.

Move From Branded Content To A Content Brand

Marketing Insider Group

In the past, magazine publishers, television networks, newspapers and radio stations owned “subscribers.” Today, your fans on Facebook, your followers on Twitter and your subscribers on YouTube or iTunes are a valuable audience.

Brand 284

Agile marketing meets TV

Biznology

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia).

Where Is Digital Advertising Headed in 2016?

Fathom

Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. Another shift is how people watch television and videos.

5 Tips to Infuse More Personality into Your Content

Act-On

Google used this strategy when it was creating a branded YouTube story. There is a reason that Steven King has sold over 250 million copies of his novels and these stories have been adopted into feature films, television shows and comic books.