Expert insights. Personalized for you.
Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully. When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior. MORE
Users reacted extremely positively to the first few Thursday Night Football streams on Twitter, and many openly acknowledged that they were watching via a mobile device instead of traditional television (myself included). MORE
Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. MORE
There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. MORE
Organic virality is a pipe dream for most marketers. After publishing over 1,000 articles in my career I’ve never had anything go “viral.”. Television executives do the opposite. We should follow the example of television executives as a rule of thumb. MORE
Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? MORE
In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. MORE
It is a format born on LinkedIn that a few select LI personalities were able to gain viral traffic with, and thousands of others are attempting. Some television series recaps find a huge readership — not even of people who didn’t see the show, but people who want to rehash it with others. MORE
It was Ellen’s celebrity selfie gone viral. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. MORE
Not every brand can afford to run national television spots, so companies must find the best place and time when the world you are trying to influence is paying attention. Leveraging influencers and advocacy groups that support your position can help your stance go viral. MORE
Game of Thrones is considered one of the best television shows ever made. MORE
Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. The post Going Viral Is Not a Video Strategy appeared first on Contently. MORE
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia). MORE
Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. MORE
When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. MORE
The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Every era has a predominant mass media format, and today we are living in the era of social media. MORE
When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN. MORE
Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. MORE
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing? MORE
David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking. MORE
In this article, we look at three viral marketing campaign examples and what they imply for marketers. For the first time, consumers are more invested in mobile content compared to television. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. MORE
Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Can they create mega-popular, award-winning television advertisements for global brands? MORE
It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. MORE
A second higher spike of mentions appeared before Saturday Night Live aired on network television. Duolingo push a spoof feature launched in April Fools day goes viral in Halloween. MORE
There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. The absence of those stories doesn’t mean YouTube is any less valuable than film or television. MORE
This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. It wouldn’t make any sense for a B2B software company to buy network television ads. MORE
The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. MORE
In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . MORE
In fact, more video is uploaded to the Internet in a single month than network television has produced in three decades, and it has been predicted that as of this year, 74 percent of all Internet traffic would be video. Armed with this knowledge, your CMO cries: “Make me a viral video!” MORE
It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend). MORE
Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MORE
Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Inbound Vs Outbound marketing channels differ in their approach and goals. MORE
And it’s certainly NOT about making “viral videos.” You’re already seeing this with Netflix and Red Bull and Amazon and I think we’re going to see a lot more of this as brands battle for customer attention with television producers and movie studios and musicians. MORE
This content can range from product demos and television shows to news reports. But, unfortunately, partnering with Snapchat to get on the Discover page isn't as easy as uploading a viral video. When you think of Snapchat, what do you think of? MORE
Here are a few thoughts to keep in mind: Redefine Viral. As in television screen and movie screen. In fact that’s true whether you want to be viral or not. The post Your Marketing is Not Going to Go Viral – And it Doesn’t Matter appeared first on Biznology. MORE
If you can somehow create social “buzz”, or “viral” marketing you can win in a big way. Cons : Social media marketing takes time and effort as well as inventiveness to create viral results. MORE
Television ads have been all but eradicated by the DVR. The nirvana for this type of desk is “news jacking” in conversations, like pushing a SlideShare into a competitors’ conference stream or being the top tweet that goes viral during a popular world event. MORE
The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. The Snuggie. MORE
Biznology
MARCH 28, 2019
Here are a few thoughts to keep in mind: Redefine Viral. As in television screen and movie screen. In fact that’s true whether you want to be viral or not. The post Your Marketing is Not Going to Go Viral – And it Doesn’t Matter appeared first on Biznology.
Biznology
MARCH 19, 2014
It was Ellen’s celebrity selfie gone viral. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
DECEMBER 14, 2018
Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. The post Going Viral Is Not a Video Strategy appeared first on Contently.
Martech Advisor
AUGUST 30, 2019
In this article, we look at three viral marketing campaign examples and what they imply for marketers. For the first time, consumers are more invested in mobile content compared to television. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them.
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?
readwrite
JUNE 11, 2012
David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking.
|
Marketo
APRIL 12, 2016
There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.
Hubspot
APRIL 5, 2017
When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.
Content Standard
NOVEMBER 20, 2017
In fact, more video is uploaded to the Internet in a single month than network television has produced in three decades, and it has been predicted that as of this year, 74 percent of all Internet traffic would be video. Armed with this knowledge, your CMO cries: “Make me a viral video!”
readwrite
AUGUST 1, 2010
The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. The Snuggie.
readwrite
JUNE 14, 2013
Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Can they create mega-popular, award-winning television advertisements for global brands?
|
inPowered
APRIL 17, 2019
Organic virality is a pipe dream for most marketers. After publishing over 1,000 articles in my career I’ve never had anything go “viral.”. Television executives do the opposite. We should follow the example of television executives as a rule of thumb.
Marketing Insider Group
MAY 28, 2015
Television ads have been all but eradicated by the DVR. The nirvana for this type of desk is “news jacking” in conversations, like pushing a SlideShare into a competitors’ conference stream or being the top tweet that goes viral during a popular world event.
RockContent
SEPTEMBER 24, 2015
It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend).
Biznology
MARCH 26, 2015
It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing.
Eric Mower + Associates
DECEMBER 27, 2018
Not every brand can afford to run national television spots, so companies must find the best place and time when the world you are trying to influence is paying attention. Leveraging influencers and advocacy groups that support your position can help your stance go viral.
Biznology
APRIL 2, 2012
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia).
Marketo
JULY 28, 2017
Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell.
Marketing Insider Group
MARCH 31, 2014
And it’s certainly NOT about making “viral videos.” You’re already seeing this with Netflix and Red Bull and Amazon and I think we’re going to see a lot more of this as brands battle for customer attention with television producers and movie studios and musicians.
Biznology
NOVEMBER 11, 2013
Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g.
Hubspot
APRIL 16, 2019
Game of Thrones is considered one of the best television shows ever made.
Martech Advisor
MARCH 22, 2020
Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Inbound Vs Outbound marketing channels differ in their approach and goals.
ClearVoice
SEPTEMBER 5, 2019
It is a format born on LinkedIn that a few select LI personalities were able to gain viral traffic with, and thousands of others are attempting. Some television series recaps find a huge readership — not even of people who didn’t see the show, but people who want to rehash it with others.
Kapost
OCTOBER 7, 2016
Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully. When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior.
ContentMX
FEBRUARY 27, 2017
If you can somehow create social “buzz”, or “viral” marketing you can win in a big way. Cons : Social media marketing takes time and effort as well as inventiveness to create viral results.
Hubspot
JANUARY 28, 2020
This content can range from product demos and television shows to news reports. But, unfortunately, partnering with Snapchat to get on the Discover page isn't as easy as uploading a viral video. When you think of Snapchat, what do you think of?
SnapApp
AUGUST 22, 2017
In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Email also presented a new marketing opportunity… and one of the earliest forms of viral content. .
Oktopost
MARCH 5, 2019
This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. It wouldn’t make any sense for a B2B software company to buy network television ads.
Webbiquity
MAY 17, 2010
Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago.
Kapost
APRIL 15, 2016
When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN.
Contently
JULY 14, 2016
There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. The absence of those stories doesn’t mean YouTube is any less valuable than film or television.
Hubspot
JANUARY 15, 2015
The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation.
Nuvi
NOVEMBER 22, 2019
A second higher spike of mentions appeared before Saturday Night Live aired on network television. Duolingo push a spoof feature launched in April Fools day goes viral in Halloween.
Content Standard
OCTOBER 27, 2016
Users reacted extremely positively to the first few Thursday Night Football streams on Twitter, and many openly acknowledged that they were watching via a mobile device instead of traditional television (myself included).
Sprout Social
MAY 26, 2020
In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.
Martech Advisor
JANUARY 16, 2020
Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms.
Oktopost
JULY 30, 2019
The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Every era has a predominant mass media format, and today we are living in the era of social media.
131 
Let's personalize your content