Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Here are a few thoughts to keep in mind: Redefine Viral. As in television screen and movie screen. In fact that’s true whether you want to be viral or not. The post Your Marketing is Not Going to Go Viral – And it Doesn’t Matter appeared first on Biznology.

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Is the end of television advertising near? Maybe, maybe not

Biznology

It was Ellen’s celebrity selfie gone viral. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing.

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Going Viral Is Not a Video Strategy

Contently

Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. The post Going Viral Is Not a Video Strategy appeared first on Contently.

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. For the first time, consumers are more invested in mobile content compared to television. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

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How Social Media Will Save – Not Kill – the Television Ad

readwrite

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking.

3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

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“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

In fact, more video is uploaded to the Internet in a single month than network television has produced in three decades, and it has been predicted that as of this year, 74 percent of all Internet traffic would be video. Armed with this knowledge, your CMO cries: “Make me a viral video!”

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Snuggie Hopes to Recruit YouTube Parodymakers to Make its Next Viral Ad

readwrite

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. The Snuggie.

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The New Mad Men Of Advertising Are… Everywhere

readwrite

Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Can they create mega-popular, award-winning television advertisements for global brands?

Quantity vs. Quality – What Content Marketers Need to Know

inPowered

Organic virality is a pipe dream for most marketers. After publishing over 1,000 articles in my career I’ve never had anything go “viral.”. Television executives do the opposite. We should follow the example of television executives as a rule of thumb.

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5 Steps To A Real-Time Content Desk

Marketing Insider Group

Television ads have been all but eradicated by the DVR. The nirvana for this type of desk is “news jacking” in conversations, like pushing a SlideShare into a competitors’ conference stream or being the top tweet that goes viral during a popular world event.

There’s More Demand for Premium Video Than Ever Before

RockContent

It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend).

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The 3 biggest social media events of 2014 and what they taught us

Biznology

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing.

What Does a Corporate Conscience Cost?

Eric Mower + Associates

Not every brand can afford to run national television spots, so companies must find the best place and time when the world you are trying to influence is paying attention. Leveraging influencers and advocacy groups that support your position can help your stance go viral.

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Agile marketing meets TV

Biznology

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia).

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Marketo

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell.

Why Brands Need To Act Like Publishers

Marketing Insider Group

And it’s certainly NOT about making “viral videos.” You’re already seeing this with Netflix and Red Bull and Amazon and I think we’re going to see a lot more of this as brands battle for customer attention with television producers and movie studios and musicians.

A 13-step crash course in digital marketing

Biznology

Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g.

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Buzz Marketing: What It Is & How to Do It Right

Hubspot

Game of Thrones is considered one of the best television shows ever made.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Inbound Vs Outbound marketing channels differ in their approach and goals.

5 Classic Magazine Content Formats to Borrow for Your Blog

ClearVoice

It is a format born on LinkedIn that a few select LI personalities were able to gain viral traffic with, and thousands of others are attempting. Some television series recaps find a huge readership — not even of people who didn’t see the show, but people who want to rehash it with others.

The 3 Key Ingredients of Video Storytelling

Kapost

Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully. When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior.

Embedded Marketing, Guerrilla Marketing, or Native Advertising. What’s Best?

ContentMX

If you can somehow create social “buzz”, or “viral” marketing you can win in a big way. Cons : Social media marketing takes time and effort as well as inventiveness to create viral results.

Is Snapchat Discover Right for Your Brand?

Hubspot

This content can range from product demos and television shows to news reports. But, unfortunately, partnering with Snapchat to get on the Discover page isn't as easy as uploading a viral video. When you think of Snapchat, what do you think of?

Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Email also presented a new marketing opportunity… and one of the earliest forms of viral content. .

5 Strategies for Success with Real Time Marketing

Oktopost

This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. It wouldn’t make any sense for a B2B software company to buy network television ads.

Book Review: Maverick Marketing

Webbiquity

Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago.

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How to Build Video Into Your Content Marketing Strategy

Kapost

When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN.

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Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Throwback Thursday: 7 Old Marketing Campaigns We Miss

Hubspot

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation.

A Duolingo Lesson: SNL vs. Some Kid’s Tweet

Nuvi

A second higher spike of mentions appeared before Saturday Night Live aired on network television. Duolingo push a spoof feature launched in April Fools day goes viral in Halloween.

How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation

Content Standard

Users reacted extremely positively to the first few Thursday Night Football streams on Twitter, and many openly acknowledged that they were watching via a mobile device instead of traditional television (myself included).

Why digital literacy matters for marketers

Sprout Social

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms.

7 Tips for a Successful Employer Branding Strategy

Oktopost

The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Every era has a predominant mass media format, and today we are living in the era of social media.

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