Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Martech

OCTOBER 20, 2023

The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. Television, or at least smart TV (TV with a connection to the internet) is going the same way, with purchases able to be triggered within the ad itself, most often by scanning a QR code.

Ads 106

Ads Ad Frequency Television marketing Deep Linking 106

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Contently

MARCH 22, 2021

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. It’d end up being the greatest television steal of all time. sports producers had lost the plot, so he rethought how to televise football from the ground up.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

readwrite

JUNE 15, 2010

On the heels of a report which found that online ad revenues will likely surpass those of print ads in the next year, television networks are poised to increase the number of ads run during episodes of shows viewed online. million episodes of video in just over two months since its April 3rd launch.

Television marketing 40

Television marketing Video Marketing Ads Cable 40

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Martech

AUGUST 17, 2023

Qualtrics’ Qualtrics Automated Summaries for Video Feedback analyzes hours of video submissions and generates key themes, top quotes and insights, reducing the time they spend manually summarizing associated video responses while generating instant summaries.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Martech

OCTOBER 28, 2022

Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. And a lot of younger consumers are just playing video games , many still on consoles through their smart TVs. . households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). Why we care.

Advertising Agencies 102

Advertising Agencies Cable Television marketing Media 102

Zoominfo

JUNE 30, 2022

I have always loved the idea of media and I went to school for television, radio and film. I did the show and it was my first time on national television doing voices. We filmed (the show) and then we waited, of course, eight months for it to actually be produced and put out on television. That was my major.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

ClickZ

OCTOBER 14, 2020

It’s not enough to take creatives used for television or web and port them over to in-app as-is. As apps overtake television as the most popular mass media, it’s critical for brands to advertise where consumers are spending their time. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 107

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 107

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Martech

FEBRUARY 6, 2024

Video will be everywhere. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television.

Trends 112

Trends Work Management Marketing Management Advertising Agencies 112

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. If you are already running social videos, this can be the perfect place to start. You can repurpose those same videos on the TV screen.

Paid Content 98

Paid Content Paid Search Agency Advertising Agencies Bundling 98

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 145

Google Paid Search Agency Television marketing Ads 145

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. So far, they’ve stuck together and shown more unity than back in 2007-2008.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Last season, Amazon made an inaugural run covering Thursday night NFL games on its Prime Video streaming service. million average viewers per game.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech Advisor

APRIL 13, 2020

Video-conferencing services and collaborative working tools have become essential to a distributed workforce. Likewise, as more and more people are being asked to stay home, we’re also seeing a rise in digital video and connected TV impressions. The vast majority of these services, whether digital or television, are ad-supported.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Contestants would attempt to sell something as simple as a red brick in two minutes or less on video. ( The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Moreover, in the US during lockdown the time spent watching videos on CTV grew by 81 percent.

Advertisements 92

Advertisements Advertising Television marketing Paid Search Agency 92

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. The skincare brand invited a diverse group of 18 influencers including reality television star Dami Hope , esthetician Sean Garrette and lifestyle creator Ishini Weerasinghe.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. The capacity to produce quality video in this day and age is so easy,” says Wedren. It’s so easy to create a diversified portfolio of video content.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. The 1980s introduced VHS, video games, and cable TV. Milestones in the journey.

Television marketing 74

Television marketing Marketing AI Mobile Advertising Paid Search Agency 74

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. viewers tuned in to the final match on television. However, reaching audiences on television alone can be a costly endeavor. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. viewers tuned in to the final match on television. However, reaching audiences on television alone can be a costly endeavor. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

ClearVoice

FEBRUARY 14, 2022

You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with. teens spend more than half of their media consumption time on user-created video content. B2C content marketing studies and research: U.S.

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Studies Research Planning Television marketing 59