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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

“It’s our daily mission to maintain our methodologies at the highest standard so that our clients can trade with confidence well into the future.” The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Why we care. Get MarTech!

Cable 97
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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. .” The problem … part 1. The Media Ratings Council, which enforces measurement standards in media, confirmed this.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

A year ago, a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. The move follows last year’s suspension of Nielsen’s accreditation for its national and local TV services. Background.

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Tips on Outlets to Contact for Your Public Relations Strategies

Navigate the Channel

Trade Publications and (Local) Newspapers. Trade publications are a classic place to send your news releases. Television News Stations. Television news stations are always looking for content to feature in their hours-long early morning and afternoon programming. So where does your well-crafted, newsworthy content go?

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Current trends in marketing and data have deep roots

Martech

Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television. 15BB a year is shifting into commerce media networks (not just grocery!)

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Alternatives to third-party cookies: The state of play

Martech

.” Dig deeper: How to extract value from zero-party data Contextual advertising In a sense, contextual advertising goes back to the days of soap opera when Madison Avenue confidently identified the demographic watching daytime television dramas as the demographic responsible for buying soap powder. Does that bring benefits?

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Wouldn’t the cover of a trade magazine read by your target market be better? So craft a story that the publishers of that trade magazine – and others like it – can’t say no to, and stop worrying about getting your face on billboards. As in television screen and movie screen. Micro Fame Works Wonders. Be Visual, Be Concise.