INDUSTRY INSIGHTS YOUR PEERS ARE READING
The kind of pre-roll ads that take a page from television-era advertising that do nothing but disrupt the viewing experience. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials? MORE
Netflix began producing television shows like Orange is the New Black or the House of Cards to ensure a supply of fresh, popular content. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. MORE
David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […]. Is advertising dying? Gabe Leydon, CEO of one of the world’s largest gaming companies Machine Zone, seems to believe so. MORE
Monthly Newsletter Offline Marketing Social Media Marketing Bayer CC Sabathia Television YankeeI have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. What doesn’t make sense is part of what CC says, that he needs to be free of pain so that he can concentrate, because pitching is “100% mental.” MORE
The convergence of television with “second screen” video media is well underway. While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. MORE
TV show logos have become an art. They create recognizable brands that become an important part of a show’s off-air life and legacy. The eclipsing O of “Heroes”, the periodic elements of “Breaking Bad”, the film-negative “X-files”, these title pieces have become instantly recognizable, and help make. MORE
Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. MORE
Congress is set to pass a bill that will mandate volume maximums for television commercials. Marketing Advertising Commercial Advertisement Loudness Mitigation Act Federal Communication Commission Television advertisement Tradional Media United States CongressTime to vent. The new CALM Act (Commercial Advertising Loudness Mitigation) has already passed the Senate and should clear the House later this week. MORE
When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. So is television advertising over? MORE
Brand, Reputation, and Positioning Latest Post Aereo Cable television Convergence Consulting Group IPad Netflix New York Times Television United States MORE
Entertainment Craftsmanship: What’s Missing from American Television. If you’re unfamiliar with the show, you’re missing several things that American television has long been lacking, including great scriptwriting and acting, sophisticated humor and genuinely interesting characters. MORE
While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing. In today’s globally connected world, it’s more important than ever for companies to build their brand identity. MORE
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. MORE
You couldn’t relate to any of his analogies, because most of those dated to an era before television and the […]. You know the guy. Your college professor whose hair was whiter than Siberia in February, his suit went out of style sometime during the Nixon administration, and his cultural references were before your grandparents’ time. Demand Generation MORE
Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. MORE
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” MORE
Although those of us in Austin were limited to fireworks on television, we still had a great time with family and friends. Hello, all! Hope everyone had a great 4th of July holiday. For those of you in wetter parts of the country, hopefully you got to see some live MORE
October 27, 2015 by Robert Rose Here’s something you may not know about Hollywood and television. Hit TV series – like Game of Thrones, Blacklist, Scandal, and Modern Family –. read more. Brand Storytelling Content Marketing Content Strategy MORE
Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Not surprisingly, it was a very sad spectacle. Product MORE
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. MORE
Is Advanced Television part of your media buying strategy? The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing. Here’s an introduction to connected TV and addressable TV. >. MORE
The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains. The post Programmatic Buying is Transforming the Television Advertising Market appeared first on Alaniz Marketing. In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). MORE
The rising costs of cable and the increasing accessibility of online content are just a few reasons why traditional television viewership has gone down, and the launch of IGTV demonstrates the evolution of the consumer mindset. Social channels are fueling the TV revolution, and Instagram has now positioned itself to help lead that charge. When […]. The post How IGTV Is Fueling the Social Media Disruption of Traditional TV appeared first on Adaptly. MORE
Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they [.]. In Theory Mobile attention B2B marketing mobile Mobile Marketing smartphones MORE
Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television. Imagine a late night of channel surfing. MORE
I was fascinated by the technology that went into editing film and producing television. So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause and share my own thoughts on the topic. MORE
Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. MORE
Tags: buyer goals buyer insight buyer persona Buyer Personas buying process Personas Sales segmentation social media marketing Television Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors. MORE
Gin, Television, and Social Surplus. And television watching? Put another way, now that we have a unit, thats 2,000 Wikipedia projects a year spent watching television. Lets say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. Listed below are links to blogs that reference this entry: Gin, Television, and Social Surplus. MORE
Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. MORE
Television brought us Joe McCarthy, but it also brought us Edward R. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread. MORE
They’re the most watched show on television every year and the buzz of marketers for. February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. read more. Creativity Marketing Storytelling MORE
For nearly 20 years, television manufacturers have experienced a rise in ownership of their devices. But according to new data released by The Nielsen Company, television ownership is declining, with 96.7 For marketers, television has been a primary marketing channel for many years. MORE
The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). New data from the Pew Research Center says that U.S. MORE
Make way television, online video streaming is here…. Almost the millennial generation is no longer depended on their living room television set as their primary source of visual entertainment. MORE
What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”. Consumers have, as Bob predicted, taken to looking at their screens as if it were a television. MORE
Personal Brand Christmas Digital distribution Doctor Moon Facebook Facebook features Google Search engine optimization Television channel twitter YouTube I have a modicum of online reputation with the people who matter to me. I also have search locked down. MORE
Watching television in the 90s, people rarely complained about the low fidelity of their television screen. Just to put this in context, in the late 90s, a high-tech Philips plasma television had a screen resolution of 852 x 480 and cost $15,000. MORE
When was the last time you saw a billboard or television commercial? More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing MORE
Internet Marketing Offline Marketing Social Media Marketing Business social media Television advertisementImage via Wikipedia. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online. MORE
Consumers of today digest countless forms of media on a daily basis, from webpages, email, and social media, to television, billboards, and newspapers. MORE
Thanks to the DVR, removing ads on television is easy. Media Social Media Facebook print television twitter Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. MORE
When the 1920’s saw the first radio, experts thought it would be the death of newspapers, until television went on to surpass radio. And after all was said and done, Outbound Marketing MORE
As the industry of TV advertising evolves, we’re partnering with companies like Simulmedia , an audience targeted television advertising company based in the US, to enable best in breed capabilities that help our customers get the most out of linear TV advertising placement. MORE
Television Related Topics 
NuSpark
JULY 24, 2018
Is Advanced Television part of your media buying strategy? The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing. Here’s an introduction to connected TV and addressable TV. >.
Biznology
MARCH 19, 2014
When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. So is television advertising over?
Modern Marketing
JUNE 26, 2015
As the industry of TV advertising evolves, we’re partnering with companies like Simulmedia , an audience targeted television advertising company based in the US, to enable best in breed capabilities that help our customers get the most out of linear TV advertising placement.
Alaniz
JULY 27, 2018
The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains. The post Programmatic Buying is Transforming the Television Advertising Market appeared first on Alaniz Marketing. In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant).
Vidyard
MARCH 14, 2017
The kind of pre-roll ads that take a page from television-era advertising that do nothing but disrupt the viewing experience. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?
Buzz Marketing for Technology
JUNE 27, 2008
Gin, Television, and Social Surplus. And television watching? Put another way, now that we have a unit, thats 2,000 Wikipedia projects a year spent watching television. Lets say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. Listed below are links to blogs that reference this entry: Gin, Television, and Social Surplus.
Adaptly
AUGUST 27, 2018
The rising costs of cable and the increasing accessibility of online content are just a few reasons why traditional television viewership has gone down, and the launch of IGTV demonstrates the evolution of the consumer mindset. Social channels are fueling the TV revolution, and Instagram has now positioned itself to help lead that charge. When […]. The post How IGTV Is Fueling the Social Media Disruption of Traditional TV appeared first on Adaptly.
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Wondering Out Loud
DECEMBER 1, 2010
Congress is set to pass a bill that will mandate volume maximums for television commercials. Marketing Advertising Commercial Advertisement Loudness Mitigation Act Federal Communication Commission Television advertisement Tradional Media United States CongressTime to vent. The new CALM Act (Commercial Advertising Loudness Mitigation) has already passed the Senate and should clear the House later this week.
SnapApp
FEBRUARY 16, 2012
Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television. Imagine a late night of channel surfing.
Marketing Craftmanship
JULY 19, 2013
Entertainment Craftsmanship: What’s Missing from American Television. If you’re unfamiliar with the show, you’re missing several things that American television has long been lacking, including great scriptwriting and acting, sophisticated humor and genuinely interesting characters.
Chris Koch
MAY 30, 2014
Brand, Reputation, and Positioning Latest Post Aereo Cable television Convergence Consulting Group IPad Netflix New York Times Television United States
JotForm
APRIL 13, 2012
TV show logos have become an art. They create recognizable brands that become an important part of a show’s off-air life and legacy. The eclipsing O of “Heroes”, the periodic elements of “Breaking Bad”, the film-negative “X-files”, these title pieces have become instantly recognizable, and help make.
Biznology
OCTOBER 28, 2016
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.”
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Biznology
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television.
Sales Intelligence View
MARCH 6, 2013
While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing. In today’s globally connected world, it’s more important than ever for companies to build their brand identity.
Biznology
DECEMBER 30, 2014
Personal Brand Christmas Digital distribution Doctor Moon Facebook Facebook features Google Search engine optimization Television channel twitter YouTube I have a modicum of online reputation with the people who matter to me. I also have search locked down.
Biznology
MAY 19, 2017
Netflix began producing television shows like Orange is the New Black or the House of Cards to ensure a supply of fresh, popular content. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.
Biznology
OCTOBER 26, 2016
I was fascinated by the technology that went into editing film and producing television. So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause and share my own thoughts on the topic.
Digital B2B Marketing
DECEMBER 17, 2013
Thanks to the DVR, removing ads on television is easy. Media Social Media Facebook print television twitter Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too.
Biznology
DECEMBER 1, 2017
Television brought us Joe McCarthy, but it also brought us Edward R. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread.
Biznology
SEPTEMBER 5, 2012
Monthly Newsletter Offline Marketing Social Media Marketing Bayer CC Sabathia Television YankeeI have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. What doesn’t make sense is part of what CC says, that he needs to be free of pain so that he can concentrate, because pitching is “100% mental.”
Biznology
MARCH 8, 2012
Internet Marketing Offline Marketing Social Media Marketing Business social media Television advertisementImage via Wikipedia. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online.
Tony Zambito
APRIL 15, 2010
Tags: buyer goals buyer insight buyer persona Buyer Personas buying process Personas Sales segmentation social media marketing Television Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.
Sales Intelligence View
AUGUST 20, 2012
Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses.
Sales Intelligence View
AUGUST 20, 2012
Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses.
Crimson Marketing
MAY 26, 2015
The convergence of television with “second screen” video media is well underway. While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars.
Type A Communications
FEBRUARY 7, 2017
They’re the most watched show on television every year and the buzz of marketers for. February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. read more. Creativity Marketing Storytelling
Marketing Insider Group
NOVEMBER 9, 2016
David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […]. Is advertising dying? Gabe Leydon, CEO of one of the world’s largest gaming companies Machine Zone, seems to believe so.
Reachforce
MARCH 19, 2015
When was the last time you saw a billboard or television commercial? More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing
Reachforce
DECEMBER 7, 2015
Consumers of today digest countless forms of media on a daily basis, from webpages, email, and social media, to television, billboards, and newspapers.
MarketMuse
SEPTEMBER 20, 2018
Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Not surprisingly, it was a very sad spectacle. Product
Reachforce
DECEMBER 9, 2016
You couldn’t relate to any of his analogies, because most of those dated to an era before television and the […]. You know the guy. Your college professor whose hair was whiter than Siberia in February, his suit went out of style sometime during the Nixon administration, and his cultural references were before your grandparents’ time. Demand Generation
KEO Marketing
APRIL 26, 2018
When the 1920’s saw the first radio, experts thought it would be the death of newspapers, until television went on to surpass radio. And after all was said and done, Outbound Marketing
Type A Communications
OCTOBER 26, 2015
October 27, 2015 by Robert Rose Here’s something you may not know about Hollywood and television. Hit TV series – like Game of Thrones, Blacklist, Scandal, and Modern Family –. read more. Brand Storytelling Content Marketing Content Strategy
Reachforce
JULY 8, 2011
Although those of us in Austin were limited to fireworks on television, we still had a great time with family and friends. Hello, all! Hope everyone had a great 4th of July holiday. For those of you in wetter parts of the country, hopefully you got to see some live
ViewPoint
MARCH 19, 2015
Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys.
Hubspot
DECEMBER 3, 2018
The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). New data from the Pew Research Center says that U.S.
bizible
AUGUST 1, 2017
Watching television in the 90s, people rarely complained about the low fidelity of their television screen. Just to put this in context, in the late 90s, a high-tech Philips plasma television had a screen resolution of 852 x 480 and cost $15,000.
B2B Lead Generation
DECEMBER 9, 2013
Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys.
Altitude Branding
AUGUST 2, 2018
Make way television, online video streaming is here…. Almost the millennial generation is no longer depended on their living room television set as their primary source of visual entertainment.
MLT Creative
SEPTEMBER 18, 2017
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.
Digital B2B Marketing
SEPTEMBER 13, 2011
Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they [.]. In Theory Mobile attention B2B marketing mobile Mobile Marketing smartphones
Marketing Insider Group
JUNE 10, 2015
What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”. Consumers have, as Bob predicted, taken to looking at their screens as if it were a television.
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