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Role of social media in knowledge management

Biznology

Your knowledge base probably includes blogs and wikis, or other types of online content, and as we have mentioned, social media is also a place where knowledge is shared. This way, new people will see it and, if they share the same interests as your target audience, they can become your new users. Keep your faithful users up to date.

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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). It’s not enough to write one post targeting the ‘Kubernetes security’ keyword. Imagine you’re writing about ‘Kubernetes security’.

Keywords 118
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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

For example, marketing can view sales data, contact engagement, customer service requests, marketing funnels, and more to develop highly targeted messages. A wiki is a collaborative environment that houses articles that can be either viewed and/or edited by shared users. Examples of wiki articles might include: Branding guide.

Wiki 52
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The Ultimate Guide to Organic Quora Marketing

Albacross

Don’t write things that are not relevant to you, your industry, experience and target persona. Knows About section - Make sure that your target audience will see the topics that are interesting to them as well. Mention that you’re an expert in the fields of your target audience.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. You may also wonder about the difference between Web1, Web2, and Web3. In its most basic sense, Web1 allowed people to access and read information on websites, like Yahoo.

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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

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How Can I Do SEO for Free?

seo.co

For example, if you run a marketing blog, you might use the following anchor text options: “marketing tips,” “target market,” and “hire an agency.” Only link to target content once per page. Avoid adding links to your site on random wikis and other sites that give you free access to edit. Use links sparingly.

SEO 52