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10 Tough Questions to Evaluate Your Target Account List

The Point

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Who are known contacts in the buying groups and are they engaged?

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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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WEBINAR: Social is outgrowing the walled gardens

illumin

Despite significant advancements to programmatic infrastructure (targeting, measurement, scale, etc.), During our May 21 webinar, we’ll walk through this evolution and show how Spaceback brings social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units.

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How to use prescriptive sales intelligence dashboards with target accounts

Engagio

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Every action tells a story. Good luck out there.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Effectively manage and track sales activities.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Have you held back on doing webinars because of the level of effort required? Or, do you think the webinars you are presenting could be more effective?

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In order to win the competitive battle of engaging target accounts and driving sales opportunities, data-driven insights are essential. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle. Leverage intent data and other system-based criteria in choosing target accounts.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.