markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Marketing Insider Group

FEBRUARY 13, 2023

Whether one-to-one, few, or many – leverage “hyper targeting” with focused marketing and resources based upon world-class segmentation. This requires not only understanding specific personas, but those specifically within our targeted accounts with personalized content and messages, especially as we embark upon a journey to one-to-one ABM.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Sharpspring

APRIL 29, 2020

You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. Craft a series of posts with relevant hashtags and custom images to promote the webcast (Remember to include the registration link). Targeting Your Audience. Conclusion.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

MARCH 30, 2021

Deploying chatbots can add personalization to your outreach strategy and targets leads in a much more personal manner. This way, your live chat agent can target and nurture the prospect in a more personalized manner because they already “know” the visitor is interested in your offering. Image credit: Accenture. Take Kroll, for example.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

MAY 25, 2017

Target Website Visitors with Lead Gen Ads. Targeting your website visitors with lead gen ads, using lead generation as the campaign objective while excluding preexisting leads and customers, is an effective method in reaching prospect leads and customers. Target Fans with Lead Gen Ads. Thirty seconds is all it takes.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Oktopost

NOVEMBER 28, 2022

So, how can you ensure that your B2B brand is engaging its target audience and closing deals? Here are a few tips to improve email engagement: Segment your list: Segmenting your email list allows you to send more targeted and relevant emails to your subscribers.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Buzz Marketing for Technology

NOVEMBER 6, 2017

Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. By polling our webcast participants, we also confirmed concerns that we assumed were top-of-mind for our clients. Once the rule was announced, we held a follow-up webcast within two weeks.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who reads 10 blogs on your website is not a lead. Someone who clicks on your product / solution pages is not a lead.

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

SpotMe Blog

FEBRUARY 2, 2022

They focus on delivering short-form webcasting (i.e. The solution offers both webcasting sessions and 2-way group breakout sessions. Founded in 2004, INXPO is a webcasting solution for webinar-style events. INXPO provides services to assist with large event webcasting. Most of these tools have rich navigation options.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now. Influencer Marketing. Retargeting.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Buzz Marketing for Technology

FEBRUARY 17, 2016

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

markempa

OCTOBER 31, 2006

« Lead qualification and scoring for better leads | Main | Target Marketing: What’s a Lead? » Targeting Your B2B Lead Generation Often lead generation programs seem more ready- fire -aim instead of ready- aim -fire. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. The targeting options generally available meet your needs. List rentals can also reach a larger portion of a given target audience than purchased lists.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

markempa

NOVEMBER 1, 2006

« Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead? Many marketers believe generating more sales leads is the key to hitting revenue targets. Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

Savanta

JULY 1, 2011

Not an easy task given the volume of keywords targeted – 25% of those polled target 50 or more. Alternatively, you can see further highlights in a webcast featuring Circle’s Andrew Dalglish and Base One’s search expert Gifford Morley-Fletcher here: B2B Search Marketing Webcast. The flip side to this is interesting.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Savanta

JULY 1, 2011

Not an easy task given the volume of keywords targeted – 25% of those polled target 50 or more. Alternatively, you can see further highlights in a webcast featuring Circle’s Andrew Dalglish and Base One’s search expert Gifford Morley-Fletcher here: B2B Search Marketing Webcast. The flip side to this is interesting.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

SpotMe Blog

MAY 17, 2022

SpotMe comes with webcasting , 2-way breakouts, personalized agendas , full branding, and whiteboard features. Inxpo (founded in 2004) is a webcasting solution. G2 webcasting software score: 3.8 (13 With limited branding, targeting, streaming and no two-way breakout abilities. SpotMe virtual conference session.

Conference 52

Conference Best Practices Webcast RFP 52

Only B2B

MARCH 17, 2020

Encouraging Audience Attendance with Targeted ABM Campaigns. You can use: Your CRM to distinguish prospects and customers in the region the event is taking place Send email invites to targeted lists (per role, designation industry, etc.) We specialize in webcasts, webinars, meet-ups, seminars, product launch, and other live events.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Biznology

MAY 30, 2017

Rather, both sales and PR are wire-guided , requiring keeping one’s eye on the target from the moment of first engagement all the way through the life of the relationship. Then, there’s the deep research and reconnaissance required to both discover and acquire your targets. Then another a couple weeks after that.

Planning 186

Planning PR Cold Calling Webcast 186

LeadsRX

APRIL 13, 2021

Podcasts are where consumers are spending an increasing amount of their time, and advertisers are finding this medium to be effective at precise audience targeting, especially as digital audience targeting continues to be in jeopardy with tighter restrictions imposed by Google, Apple, and others.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Messages that Matter

FEBRUARY 23, 2018

Note to the reader: This was written to complement an AIPMM webcast series: Positioning simplified. Will you be confident it will resonate with your target audience? The fast track to positioning success How much time will you spend debating what to say in your next marketing campaign or what your new position should be?

Positioning 40

Positioning Webcast Spending Campaigns 40

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Define your target accounts. Read on for the questions I asked Kristina to answer.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Content4Demand

OCTOBER 6, 2021

How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? knows your specific targets, customers, prospects and buying groups are currently in (or will be) a buying cycle. Where are they located in their buyers’ journey?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Marketing Insider Group

JANUARY 13, 2011

I scheduled a series of webcasts featuring our customers spanning our target industries and evenly spaced out over the year. All webcasts were recorded for both audio and video. Fortunately, we had some very well known and highly respected brand names offer to help us.

Webcast 100

Webcast Work Management Marketing Management Content 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Open Landing Page Results.

Demand Generation 100

Demand Generation Demand Buy Generation 100

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. Identity your target market. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Content4Demand

MAY 1, 2020

If you missed the webcast, you can watch it on demand here. Revisit and revise goals as needed Establish new priorities that require time and investment Zero in on target accounts and/or buyers The outcomes of these planning conversations will be the foundation for the remaining five steps.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Remember your goal is to get your valuable information in front of the right target audience.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Crimson Marketing

JULY 23, 2015

More target marketing touches to help Sales get a prospect moving. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. More information for prospects who are ready to close, but for some reason haven’t. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Content4Demand

NOVEMBER 8, 2019

Today’s the last day to catch live #SPS19 sessions, including webcasts covering things like extending your martech stack to the event show floor, integrating ABM and demand gen to turbocharge your pipeline and how CMOs can drive better results in 2020. Read the full post for more helpful tips to protect your syndication efforts.

Webcast 42

Webcast Content Planning Buzz 42

KoMarketing Associates

MAY 23, 2017

As Heidi Cohen explains, your business can communicate in one of three ways: One-to-One: This is fairly self-explanatory; it’s a targeted conversation that is likely to get a response. Promoted Tweets can also help spread these types of messages to highly targeted and relevant audiences. Show Your Expertise.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging. A couple of years ago, a client told me he was having some lead quality problems.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Remember, trade shows are for forming relationships with your target audience. When you plan ahead, you set yourself up for success and will be sure to see great results.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187