Litmus

JANUARY 23, 2024

Will it resonate with your target audience? You just saw a really cool interactive email in your own inbox, and it blew your socks off. But what you don’t know is how it actually performed. Just because you liked it doesn’t mean the senders’ entire audience did, too. You know your audience best. And even now that I’m at Litmus, it still is!

Examples 87

Examples VALS Newsletter Design 87

NetLine

SEPTEMBER 20, 2018

We’re pretty passionate about this subject, not just because we’re people-people, but because the entire content marketing model lends itself so beautifully to hyper-targeted, intent-based connections with individuals who are conducting research. To do this, the cost-per-lead (CPL) basis made the most sense.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Disaster Recovery Assessment - Are we far enough a.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Unbounce

JANUARY 14, 2020

Target specific customer groups. In one example below, you’ll see how Samuraw targeted specific customer groups with unique pages for each. Creating specific landing pages helps you target those customers who are more prepared to buy and streamlines their path to purchase. They may wonder if the offer is even valid.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convince & Convert

JULY 28, 2010

[link] [link] Clem Robin RT @csoames: Helping vs. selling – I like it… [link] [link] MaryKay Edelen 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Ricardo Nunez 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Bear Files Answer Ur targets needs RT @StartupPro @jaybaer: 5 Ways to Turn Helpfulness Into (..)

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Unbounce

JULY 30, 2019

Most of the year, the people you target purchase for themselves or their immediate family. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Creating targeted PPC campaigns with tailored landing pages (using Dynamic Text Replacement ) can help.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Convince & Convert

AUGUST 25, 2010

link] [link] Val White Altesman Oh no! And a splash of re-targeting. " [link] #LBS” [link] Mark Schaefer They get content => Is Starbucks the Most Dangerous Competitor to Facebook? link] via @jaybaer [link] Mike Cassidy Grande: RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? H’mmmm.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142