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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

In today’s environment, your digital presence offers the best opportunities for generating leads. You need to determine why a target audience isn’t making the contact you need. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template. Seek out knowledge that allows you to personally target every sale.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

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The Art and Science of Prompt Engineering

Marketing Insider Group

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

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11 ChatGPT Prompts for Super-Optimized Copywriting

Marketing Insider Group

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. Tip: Use the AI-generated draft as a foundation. The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Generating Blog Post Titles Coming up with catchy blog post titles is crucial.

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How We Use ChatGPT to Make Our Content Better

Marketing Insider Group

Image Source: ZipDo At Marketing Insider Group, we’ve honed our approach to prompt crafting with these key strategies: Be Specific and Clear: We ensure our prompts are specific to get more targeted responses. The more targeted and specific our prompts, the more refined and relevant the output.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.