Kevin Indig
OCTOBER 23, 2023
Lily Ray : “ Google is extensively clear about this in its Discover guidelines, but this can often be a rude wakeup call for publishers who get used to receiving tons of Discover traffic and then lose most or all of it overnight. Google Discover can bring a flurry of traffic for a short amount of time and then stop.
Convert
JANUARY 31, 2022
Techinsurance.com wanted a higher conversion rate for their pay-per-click campaign. Originally, all traffic was directed to their website’s homepage. So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. Result: Source.
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