Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. To view the values assigned to that traffic within GA4 simply add the second dimension “source / medium” to your channel report. Get MarTech!

Tagging 118

Tagging CPC Cost Per Click Campaigns 118

Parse.ly

JUNE 10, 2020

Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about Nintendo or deep sea fishing or yerba mate” and then say “Okay, so is this type of content working? How to use Tag Groups.

Tagging 52

Tagging Display Traffic Tactics 52

seo.co

FEBRUARY 19, 2021

And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? Within this HTML are various “tags,” or short pieces of code that provide instructions or content. In HTML, there are actually six different heading tags designed to inform a browser (or a search bot) which headers are most important.

Tagging 85

Tagging SEO Lead Ranking Lead Scoring 85

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

SEMrush

DECEMBER 7, 2020

Meta tags provide information about a webpage and directly influence how search engines view a website. In this beginner’s guide to meta tags, learn how to optimize your on-page SEO with meta tags. We cover basic title tags to robots and viewport meta tags. You’ll also get tips on the best tools to use.

Tagging 81

Tagging SEO Tips Optimization 81

RebelMouse

SEPTEMBER 9, 2021

One important part of a successful SEO strategy is the proper use of H1 tags, or HTML title tags. Here's a breakdown of how H1 tags work and how to make the most of them on RebelMouse. What Is an H1 Tag? To put it simply, an H1 tag is a piece of HTML, or HyperText Markup Language, that marks the heading of your web page.

Tagging 52

Tagging SEO Google Case Studies 52

PathFactory

AUGUST 15, 2022

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication in your content categories.

Tagging 52

Tagging Top of Funnel Content Work Management 52

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The top 20 most widely viewed posts. content views. content views. The top three most widely viewed posts from Q3 2021. of all U.S. of all U.S. Image: Facebook.

Facebook 102

Facebook Transparency Communities Marketing Report 102

Customer Experience Matrix

DECEMBER 14, 2016

single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. BlueVenn Journey Flow Tagging is also important because it lets marketers flag customers based on a combination of behaviors and data attributes.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Moz

JULY 22, 2021

The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.

Youtube 73

Youtube Keywords Video Marketing Tagging 73

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

OCTOBER 19, 2020

Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly use them to increase video views. Just like with many other platforms, YouTube also incorporates hashtags for category tagging and search purposes. Ready to get started? What are YouTube hashtags?

Youtube 133

Youtube Video Marketing Keywords SEO 133

PathFactory

OCTOBER 9, 2019

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. At what point in the funnel do visitors’ view times start to drop off?

Tagging 64

Tagging Top of Funnel Work Management Content 64

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. You can compare these categories of content on a section or tag Benchmarks page. Different topics (e.g.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Convert

NOVEMBER 18, 2020

In short, the consent mode is a beta feature that lets you determine whether Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can use browser storage when sending pings to Google’s servers. The tag is based on the consent obtained from visitors in relation to marketing cookies.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Hubspot

MAY 25, 2018

Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

KoMarketing Associates

AUGUST 31, 2022

You could create up to 20 goals per GA view. “When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.” View the full list of automatically collected events.) . You can create Google Ad conversions in GA4 using Tag Manager. According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Marketing Insider Group

MAY 1, 2023

more likely to tag a product on TikTok than on any other platform Source: TikTok American users spend an average of 46 minutes on TikTok every day, adding up to about 37 billion video views a month! Moral of the story: your video’s audio can make a major impact on views. YouTube has more than 2.5 Millennials are 1.9x

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. Real-Life Instagram Project Filters In Unique View of London is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The result?

Social Media 153

Social Media Buzz Marketing Management Social Marketing 153

Sprout Social

DECEMBER 8, 2016

For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. This is a major missed opportunity.

Contacts 82

Contacts Ideal Customer Profiles Broadcasting Display 82

Sprout Social

AUGUST 3, 2016

Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. Today we’re excited to announce Sprout’s new Facebook Contact View with message history. Accessing the Facebook Contact View in Sprout.

Contacts 65

Contacts Facebook Ideal Customer Profiles CRM 65

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record. You can watch a demo here.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Optinmonster

APRIL 8, 2024

For SEO purposes, make sure your title tags are unique for each product. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines.

Product 97

Product Lead Ranking Urgency Marketing Cross-Selling 97

Buffer

MARCH 6, 2023

There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. The original author can tag another account to become a collaborator, or co-author, which allows the post to be posted from two accounts. Once you’ve uploaded the content, click on “Tag people.”

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

illumin

APRIL 11, 2024

and then generate an ad tag. You can view the full case study here for more information. Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text.

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

Content Standard

DECEMBER 1, 2016

Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting. It works like this: brands tag products in their photos, which are hidden under a “tap to view products” button. When users tap the button, a tag appears on up to five products in the post with price information.

Tagging 40

Tagging Paid Search Agency Social Media Twitter 40

Parse.ly

MARCH 30, 2023

Set performance goals Tag AI-assisted content Use the Parse.ly Step 2: Tag AI-assisted content Create a consistent tagging system for all AI-assisted content on your site. dashboard for analysis Once you’ve established your AI tagging and publishing process, use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Martech

MARCH 27, 2023

Filter using ‘or’ in views on index pages for all objects Find relevant information across multiple properties faster and create views in real-time, using the new ‘or’ filtering on the main index page for CRM objects such as contacts, companies and deals. Learn more here.

Enterprise Management 90

Enterprise Management Hubspot Terms and Conditions Sample 90

Martech

APRIL 17, 2024

The view you get in these tools goes beyond what you can pull within your ESP, so make them part of your regular reference checks to keep spam low. Postmaster Tools provides a day-by-day view of your spam rate. Each tool will give insights specific to your email marketing to ensure compliance.

CAN-SPAM 91

CAN-SPAM Data Hygiene Domain Privacy 91