Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use.

Vendor 173

Do You Love Your Vendors?

Leading Results Rambings

And it means vendors that you are truly jazzed to represent. At Leading Results, I’ve gotta say, we do love our primary vendors – we have only two – but we are passionate supporters of them, because they are there for us and help us to be our best.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

Here is the vendor perspective. and social media aren't just for teenagers and garage bands; they are being embraced in a big way by B2B technology buyers and vendors alike.

RSS 26

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. In fact, the relationship is so obvious that it almost seems unnecessary to lay it out: predictive vendors help marketers find accounts to target; ABM helps marketers reach target accounts.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. Buyers no longer need to rely on vendor information.

The Coming Consolidation in Social Networking

WebMarketCentral

social tagging sites. Two to three leaders are likely to emerge within each segment of social media, such as tagging/bookmarking (e.g., Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Even though payment systems had the most negative feedback, B2B E-commerce vendors have to be encouraged by the overall numbers indicating at least “somewhat effective” feedback. REL Canonical Tagging. Schema Tagging.

Mobile 323

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. Social Tagging Web Marketing

Three Myths and Misconceptions About Email Automation

Act-On

There are many vendor platforms out there promising you the moon, but really they only deliver a wheel of funky cheese. Some vendors will simply dump a massive platform on your shoulders and say ‘Good luck!’ Are you effectively using automation in your email campaigns?

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The distinction these vendors were making is between selecting content separately for each individual and selecting the same content for all members of a segment.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites.

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Does your company look at content through customers’ eyes?

How to Develop a Brand Voice You Can Live With

Act-On

So… ahem… for example: Our competitor A would write like this: “Multiple pre-eminent vendors offer location data largely based on the social media activity of their audiences.

How to Create a Social Media Marketing Strategy

WebMarketCentral

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. Social Tagging Research and Reports In It Came from Facebook!

PR 28

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Social Tagging There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

RSS 26

Can you do top-of-funnel marketing automation without CRM?

Biznology

However, tracking numbers applied to offline marketing (brochures, signage, print ads), lack a digital footprint, so manual tagging of leads is required. Call tracking vendors expect users to use a CRM. Some CRM vendors make API access a profit center while others lack an API.).

CRM 172

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), The term “ SEO Audit ” can be quite nebulous.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." hours on vendor-produced content.

Wiki 26

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Pricing: $20 to $100 per month; contact vendor for enterprise pricing.

Tools 184

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn Journey Flow Tagging is also important because it lets marketers flag customers based on a combination of behaviors and data attributes. The vendor is also integrating with the R statistical system for predictive models and scoring. BlueVenn has only been active in the U.S.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

Wiki 26

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

This is all good—vendors can get valuable feedback from the right sample groups based on accurate LinkedIn profiles, LinkedIn gets another revenue stream, and participants get token rewards.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor. Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

Prospective buyers have greater access and ability through social media to research a B2B vendor. But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner.

Pardot Stays Focused on Small and Mid-Size Clients

Customer Experience Matrix

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet. Of course, other vendors disagree.

Eloqua 151

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The vendor says that between 3,000 and 5,000 clients use SimplyCast 360.

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Each campaign has a target audience, goal (defined by a query), outcome (such as adding points to an account or tagging a customer profile), message, and “execution” (the channel-specific experience that includes the message). Most marketers will want to pick just one system to do this sort of thing, so they’ll evaluate vendors from all those classes against each other.

Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components. The splitting and tagging are automatic, which is very important for making the system easy to deploy and maintain.

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. The vendor promises such goal-driven recommendations in about six months.

Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. This is all done in the same system as traditional contact management activities: tagging contacts, assigning tasks and events, sending and receiving emails, tracking deals, building lists, searching your database, and managing your calendar.

CRM 179

7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY. Fix this by: Finding the IP addresses for your organization, vendors and partners. Add this by: Tagging the key actions on your website with Event Tracking code; for example: Final Thoughts.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

I’m listing them here because unstructured data must become at least semi-structured to be useful, through processes such as tagging and indexing.

21 Fantastic Facebook Marketing Guides

Webbiquity

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)