Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

Tagging 91

Tagging Youtube Marketing & Strategy User-Generated Content 91

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content.

Paid Content 62

Paid Content PPC Traffic SEO 62

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. UTM strings are tags or add-ons you put at the end of URLs you want to track. The simplest way to create an effective UTM is to use Google’s free URL builder.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Keep your robots.txt file clear and your sitemap updated Regularly check how well your site is indexed to make sure you’re not missing out on potential traffic. Canonical URLs are the solution.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. If this is a problem, you need to specify canonical URLs.

Traffic 79

Traffic SEO Long Tail Marketing Lead Scoring 79

Marketing Insider Group

AUGUST 28, 2023

of all website traffic. If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. When you’re improving your website’s SEO strategy, remember: Quality always beats quantity.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Marketing Insider Group

JUNE 15, 2021

A metric to measure how much traffic your content is getting (like page sessions over a specific timeframe). After organizing your data, you should have an organized spreadsheet filled with unique URLs that Google has already indexed. A common way to deindex a page is to add a “noindex” tag to a page’s HTML code. Update date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor.

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

Go Beyond SEO

FEBRUARY 15, 2024

At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. What Are UTM Tags?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Organic SEO won’t drive more traffic if you don’t have content. Without distribution, it can’t deliver traffic. If someone comments on a post or tags you in a tweet, then you need to comment back to them. You also must respond.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Convert

APRIL 19, 2021

Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Go Beyond SEO

APRIL 4, 2024

Incorporating these keywords strategically throughout your website’s content and meta tags will improve your chances of ranking higher in search engine results pages. This includes optimizing page titles, headings, URLs, and image alt tags. This includes optimizing page titles, headings, URLs, and image alt tags.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Webbiquity

MARCH 5, 2020

organic visibility, traffic acquisition, revenue, etc). Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Robot Directives: canonicals, meta robots noindex/nofollow tags and disallows via robots.txt. Duplicate URLs. Orphaned URLs. This post is sponsored by Better Proposals.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. In addition, city and state names should be in the title tags, meta descriptions and content of your site.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Valasys

DECEMBER 5, 2022

Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content. And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Top-ranking websites or content tends to get high traffic.

Traffic 52

Traffic Optimization SEO SERP 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters are like tags for your online marketing actions. UTM Source (utm_source): UTM source tells you where your web traffic originates. →

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. These messages are clickable and will take the user to the desired URL. Here, you can enter your site’s name and URL.

Traffic 78

Traffic API Click Rate SMS 78

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? These tags are crucial for web accessibility. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. Keyword Difficulty.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Brightedge

OCTOBER 11, 2022

Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. Submit URLs: Once you have set up verification for your site, you can submit an HTTP request to the following URL: [link] /indexnow? Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

ClearVoice

FEBRUARY 25, 2023

Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs. Google’s Search Central blog has detailed instructions on where and how to add canonical tags.

SEO 97

SEO Content Keywords Tagging 97

Contently

APRIL 12, 2023

On the other hand, nonprofits will typically use the “Organization” schema, which displays website URLs, phone numbers, addresses, founders, and other key information. .” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It allows you to research keywords and see how much traffic they are getting. Title tags. However, many people think that adding a title tag is too technical and difficult to do.

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score.

SEO 105

SEO Template SERP Keywords 105