Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

B2B Marketing 311

B2B Marketing B2B Marketing & Strategy Paid Search Agency 311

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Floodlight New Marketing

JULY 10, 2019

Learn more about buyer personas here. The post Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth appeared first on Floodlight New Marketing. A sound business plan, operational processes, and an understanding of the customer are all essential for growth.

Buyer Personas 40

Buyer Personas Tactics Marketing & Strategy Planning 40

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead.

SEO 189

SEO Tactics Cost Lead Scoring 189

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Like this post?

Top of Funnel 150

Top of Funnel Tactics Video Marketing Marketing & Strategy 150

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. One way to build effective buyer personas is by conducting thorough market research.

Lead Generation 84

Lead Generation Cost per Lead B2B Marketing & Strategy 84

EMagine B2B Blog

FEBRUARY 12, 2019

Recently, my colleague Rebecca Gill presented an in-depth look at building content marketing personas , mapping journeys, and how to leverage them into highly effective marketing strategies and tactics. For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops.

Marketing & Strategy 68

Marketing & Strategy Paid Search Agency Marketing Analytics Tools Marketing Strategy 68

Floodlight New Marketing

JULY 10, 2019

Two of these, strategy and tactics, are grounded in the mechanics of the game itself. According to one expert marketer, while not psychologists, can "use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy" by creating buyer personas.

Buyer Personas 40

Buyer Personas Tactics Marketing & Strategy Marketing Strategy 40

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. This is a problem.

Buyer Personas 232

Buyer Personas Interactive Marketing Marketing Strategy Marketing & Strategy 232

Tony Zambito

MARCH 20, 2011

  In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda?    Presently, there appears to be multiple meanings and uses for each of the terms content strategy and content marketing. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Content Buyer's Journey 100

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Paid Content Top of Funnel 225

PureB2B

MAY 19, 2022

Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. The trick to a successful LinkedIn lead generation strategy is to be promotional without appearing too pushy. It’s kind of a no-brainer, right? It’s Packed with B2B Lead Data.

Lead Generation 62

Lead Generation Linkedin Sales Qualified Leads Tactics 62

Content4Demand

JULY 10, 2020

You should build your content marketing strategy and tactics on this foundation to reach its full potential for success. With a sound strategy in place, whatever that means for your unique business, here are six tactics to help ensure ABM success. #1: 5: Persona Focus with Tentacles. 1: Look for Common Themes.

Account Based Marketing 66

Account Based Marketing ABM Tactics Marketing & Strategy 66

The Point

JANUARY 27, 2022

Unfortunately, the pilot approach to ABM is inherently risky, and, as a result, many companies may fail to achieve anywhere close to the desired results and/or end up dismissing ABM as a viable strategy for their business. Here’s why: ABM is not a campaign. ABM is a long-term proposition. ABM pilots often jump ahead.

Account Based Marketing 205

Account Based Marketing ABM Campaigns Planning 205

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Marketing & Strategy Paid Search Agency 98

SmartBug Media

AUGUST 15, 2023

Making the most of your senior living email strategy not only across your marketing efforts but also in your sales enablement toolbox can be key to improving your bottom line. Here are a few steps to follow as you build your organization’s email strategy: Know your sales process—and make sure it’s documented. Develop MQL lead nurtures.

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Lead Ranking 91

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. How do you know your tactics are working? Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 312

Social Media Planning Social Marketing Media 312

Bluetext

AUGUST 23, 2023

What is a recruitment strategy? Every company wants the best people and in order to accomplish that, you need a defined and thoughtful recruitment strategy. Similar to your brand or marketing strategy, it leverages channels to your audience to communicate who you are as a company and the value you bring to that specific audience.

Tactics 34

Tactics Digital Marketing Funnels Top of Funnel Peer-to-peer 34

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 360

B2B Marketing Planning Marketing & Strategy Marketing Strategy 360

Tony Zambito

MARCH 24, 2010

.   Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation.

Buyer Personas 100

Buyer Personas Marketing & Strategy Marketing Strategy Buying Cycle 100

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 246

Marketing Insider Group

NOVEMBER 30, 2021

Some tactics you can use to uncover user pain points are doing keyword research (to see what they’re searching for) and engaging with current customers to ask them directly. For example: “In this article we’ll cover 8 effective tactics you can use to convert paying customers with your content. Personas don’t suck! Image Source.

Tactics 349

Tactics Custom Publishing Search Marketing Content 349

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. What you need is a strategy that actually works.

Social Media 359

Social Media Planning Social Marketing Marketing Strategy 359

Tony Zambito

MARCH 1, 2010

.   Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation.

Buyer Personas 100

Buyer Personas Marketing & Strategy Marketing Strategy Analytics 100

Content4Demand

JANUARY 28, 2020

ABM content holds the strategy together. Among the challenges businesses face when implementing successful ABM strategies is developing targeted content for specific accounts and personas (30% of respondents). What tactics will help make your ABM efforts successful? Tactic #2: Tap influencers.

Sales Management 84

Sales Management Account Based Marketing ABM Top of Funnel 84

ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue. I’ve seen some pretty fluffy buyer personas in my career.

Top of Funnel 100

Top of Funnel Tactics Work Management Marketing & Strategy 100

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas.

Paid Content 40

Paid Content Paid Search Agency Ideal Customer Profiles B2B 40

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Because most tactical marketing strategies segment their personas demographically with an emphasis on job title.

Top of Funnel 147

Top of Funnel Planning Enterprise Management Work Management 147

Top Rank Marketing

NOVEMBER 20, 2023

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 92

Planning B2B Marketing B2B Allocation 92

Vision Edge Marketing

OCTOBER 13, 2020

How does your website help you bring your strategy to life? · If your website revamp has you getting ahead of strategy, competitive analysis, customer journey mapping, message and persona development, you’re downstream is in front of your upstream. When it comes to your website, strategy first then planning.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Planning 130

Marketing Insider Group

NOVEMBER 17, 2020

Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Start with a Strategy. Image: SEMRush. Image: CMI.

Content Marketing 362

Content Marketing Planning Marketing & Strategy Marketing Strategy 362

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Paid Content Top of Funnel 130

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 131

Work Management B2B Marketing Planning Account Based Marketing 131

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Follow these three steps to build your personas: Segment.

Small Business Marketing 224

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 224

PureB2B

APRIL 28, 2022

The sales and revenue of any business depend on its lead generation strategy. While those tactics may occasionally still be used in some industries, the scenario these days is quite different. In no particular order, here are 10 smart and effective SaaS lead generation strategies: 1. Build Better ABM Lists. SDR as a Service.

Sales Management 62

Sales Management Lead Generation Sales Qualified Leads Lead Scoring 62

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 108

B2B Marketing Planning Top of Funnel B2B 108