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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

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To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

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Why ZoomInfo is Acquiring Clickagy

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The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Streaming Intent by ZoomInfo and Clickagy.

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ZoomInfo, AWS Partner to Improve Go-to-Market Data Delivery

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But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. With ZoomInfo enabling Amazon S3 automation, we now receive ZoomInfo’s updated and enriched data every three hours. ZoomInfo also helps eliminate data decay by automatically pushing recurring data updates through to AWS.

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How ZoomInfo WebSights Improves Retargeting Strategies

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That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights Historically, a problem with retargeting is the lack of insight needed to qualify and parse out high-value traffic.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Survey: How sales reps adapted to the pandemic

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A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. Chinese proverb).

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Why ZoomInfo Chat is the next-generation conversational marketing solution

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That is where ZoomInfo Chat comes in”, says Arjun Pillai, former CEO of Insent.ai and now SVP of Growth and Strategy at ZoomInfo. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions. ZoomInfo Chat goes well beyond providing automated FAQ responses or handling escalations.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.