KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

SEPTEMBER 6, 2017

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

KoMarketing Associates

FEBRUARY 16, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. FocusVision surveyed 243 marketers to understand the role and types of content used during the buyer’s journey.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SnapApp

OCTOBER 3, 2013

Writing pillar content like a white paper or eBook is a serious investment. You’ve just finished one of content marketing ’s most time-consuming projects— writing a white paper or eBook. Survey Your Readers. Go ahead and ask those questions in a survey. So make the most of it. Time to start on another?

Paper 48

Paper Tips Lead Scoring Lead Ranking 48

Act-On

NOVEMBER 15, 2023

Research can include customer surveys, sales team interviews, reviewing internal data, and more. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent.

Public Relations 65

Public Relations Social Media Paper FAQ 65

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Martech

AUGUST 3, 2023

Data from surveys. You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. Affiliate sales. Lead generation.

Lead Scoring 90

Lead Scoring Lead Ranking Deliverability Ad Exchange 90

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sword and the Script | B2B

APRIL 18, 2023

About one-third (33%) of the 38,000 respondents that answered the survey questions – as they were downloading content – said they planned to make a purchase decision within the next 12 months. product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand).

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. 57% higher brand consideration. 16% higher engagement.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm. in terms of trust.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

KoMarketing Associates

DECEMBER 12, 2018

Ascend2 recently published the results of its “Email-Driven Content Marketing Survey” and discovered that the majority of marketers (35 percent) are already acting on developing an email-driven content marketing strategy. Thirty-four percent have already done it, while 25 percent are at least talking about it.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. Sellercloud notes that 73-80% of consumers surveyed plan to maintain their new shopping habits.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Martech

FEBRUARY 6, 2024

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! How has it been for you?

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

BOP Design

MAY 9, 2018

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. The Shift Toward Account-Based Marketing.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. The (Evolving) Relationship Between Buying Journey and Content Format Marketers promoted 30% more White Papers than eBooks in 2022. eBooks represented 33.6% However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52