B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. As for December shoppers’ plans, those surveyed on average said they would spend less year-over-year. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

B2B Marketing Directions

JULY 5, 2020

A special edition of The CMO Survey provides several important insights regarding the impact COVID-19 is having on company financial performance and about expectations for further recovery. The CMO Survey is conducted twice each year, and the results are usually published in February and August. reported profit declines of 20% or more.

Research 98

Research CMO Verticals Customer Surveys 98

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Act-On

NOVEMBER 15, 2023

And with a recent survey finding that martech utilization has declined to 33%, using automation tools to the fullest potential, optimizing technology and processes is more important than ever. A traditional marketing ROI calculation won’t tell you the whole story because a hidden factor can supercharge your results — or sabotage them.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Martech

DECEMBER 27, 2023

In 2024 — no matter the vertical — data consistency will become a must-have. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 123

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 123

Martech

JANUARY 31, 2022

A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized messaging and the need to extract maximum value from first-party data. Over 90% are using, or plan to use, AI to help personalize content.

Personalization 86

Personalization Planning Verticals Content 86

Zoominfo

AUGUST 1, 2023

Experian also found that only half of the companies surveyed feel their customer data is accurate enough to be used in their go-to-market (GTM) motions. Businesses in every sector and vertical are overwhelmed by data. At ZoomInfo, we’re watching these developments closely because data quality is core to our business.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

NOVEMBER 11, 2021

It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Consumers are most satisfied with the experience delivered by the financial services vertical (and both those cohorts are heavy adopters of online banking). Other verticals have work to do too.

Verticals 89

Verticals Demand Consulting Customer Surveys 89

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. Finally, we found this Pew Research survey that shows exactly how little the average adult knows about the digital marketing world.

Social Media 156

Social Media Dwell Media B2B 156

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Martech

JUNE 23, 2022

To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours. Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. The Workday Consumer mindset.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Martech

OCTOBER 27, 2022

The report, “Connected TV Trends, 2022-23,” was based on interviews with 500 CTV consumers and 200 martech and marketing executives from the retail, fintech and gaming verticals. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Respondents are based in North America, Europe or APAC.

Advertisements 87

Advertisements Advertising Brand Identity Branding 87

Martech

NOVEMBER 3, 2021

Good morning, Marketers, and are communities the future across all verticals? I was just reading about some results from a survey conducted in the U.K. It was a survey of 500 consumers, a small sample; and Amity’s in the business of building digital communities. Now, let’s apply a little critical distance.

Communities 100

Communities Verticals Sample CMO 100

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. In alphabetical order, the remaining ESPs used by the respondents to Litmus’ 2020 State of Email survey are: 3birds. Vertical Response.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

MAY 30, 2019

Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. Social Media Today published the “Social Spending Survey” to take a closer look at how marketers are investing in various social media channels. The Growing Investment in Social Media Marketing.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Quick Access: No need to build your own data infrastructure.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released late last month. The findings of the latest edition of "The CMO Survey" were released late last month.

CMO 52

CMO Customer Surveys Research B2B 52

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

DiscoverOrg

JUNE 29, 2017

There are two primary methods for tailoring specific account-based content: Vertically, through the Content Pyramid. The Content Pyramid method allows you to create broad content and simply make it more specific as you move higher up the vertical, instead of creating brand new content each time. Survey-based lead generation.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

B2B Marketing Directions

JUNE 27, 2020

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. The survey is sponsored by the Fuqua School of Business, Deloitte, and the American Marketing Association. The survey was in the field May 5 - May 27, 2020.

CMO 98

CMO Customer Surveys Verticals Custom Publishing 98

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value?

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

B2B Marketing Directions

JULY 12, 2020

The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business. The survey produced a total of 274 responses. The special survey addressed a wide range of issues.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

ClickZ

JUNE 13, 2020

Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. 30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. Mobile marketing.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

ANNUITAS

JANUARY 31, 2023

Additionally, recent research found that only 36% of businesses surveyed believed their sales and marketing efforts were aligned with customer success. ANNUITAS estimates that nearly three out of four businesses still have this type of critical disconnection in departmental alignment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. An Ipsos survey found health-related goals were popular among Americans who planned to make a 2020 resolution. Here are some reasons why. Healthy Ambitions.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. I’ve now been in a variety of different industries and verticals. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized US company. How did you get into marketing?

Paid Search Agency 96

Paid Search Agency Verticals eCommerce Privacy 96

Webbiquity

MAY 30, 2019

Divide your customers into segments based on gender, income, interests, pain points and so on; or for B2B prospects, segment by company size, product interest, vertical industry, or job role. Stefan Debois is the founder and CEO of Survey Anyplace , an online software tool to create engaging surveys, quizzes and assessments.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

chiefmartech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.

Work Management 130

Work Management Correlation Aggregators Verticals 130

Marketing Insider Group

NOVEMBER 10, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area.

Planning 322

Planning Analytics Enterprise Management Work Management 322