Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.

Vendor 289

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process.

Vendor 296

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

2018: Survey Says!

Marketo

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Technology vendors owe marketers better solutions to address all these topics and specifically regarding ROI and alignment.

Survey 137

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. in nearly every survey of B2B marketers, so. content 5 Content syndication / lead gen vendors. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets.

Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

The questions goes on and on, but fundamentally, the proliferation of players, products, and pricing options available makes choosing a marketing automation vendor a significant challenge. Gratitude for our customers wasn’t the only takeaway from the survey.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

Survey 271

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?

InsightSquared

Marketing automation vendors are being cornered by a monster of their own creation. But like Capone’s tomb, those higher order promises have proven empty, at least according to the 400+ marketing practitioners surveyed by Heinz Marketing last fall.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Survey: B2B Buyers are Changing How They Assess Marketing Solutions

KoMarketing Associates

The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. While B2B buying has always been noted as a “considered” purchase, the emphasis on consideration continues to climb as survey participants provided direct commentary on how added attention to risk mitigation is adding checkpoints and new criteria at different stages of the buying cycle,” explain the authors of the report.

Survey 139

B2B Vendors Need To Play Catch Up In A “B2E” World

Marketo

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendor 134

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

B2B Buyers Remain Skeptical About Vendor Content

B2B Marketing Directions

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. Inconsistent standards of measurement across marketing/media channels (63 percent) and proliferation of different vendors/partners to evaluate and manage (56) were also named key pain points.

Survey 139

ABM Vendor Guide: What to Look for in External Data Sources

Customer Experience Matrix

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other.

Vendor 131

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Making sense of martech when brands use 28 vendors and counting

ClickZ

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. Brands could also stand to be more open about their martech ecosystem when talking to agencies and vendors.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

Survey 256

We Sorted Through All Those Vendor Grids so That You Don’t Have To

Seismic

As the market continues to grow, those who have a vested interest in its long-term success—vendors, analysts, consultants, associations, etc.—also It also provides detailed analyses of each vendors’ offerings, ranging from specific product capabilities to customer success.

Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketing Associates

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. Approximately 39 percent use search engines, while 34 percent consult vendor websites. As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal.

Survey 191

B2B Vendors Need To Play Catch Up In A “B2E” World

Marketo

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendor 105

What Do B2B Buyers Really Want from Vendors?

Aberdeen

Well, when Aberdeen and PJA surveyed over 230 B2B buyers last summer, and asked them why purchases didn’t get approved, the number one response was, “Lack of clarity around what we need.” (The They turn to their vendors for assistance. Vendors Are a Window.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

Vendor Selection Best Practices, Predictive Marketing Explained, Content Marketing Integration, and Other New Papers on Raab Web site

Customer Experience Matrix

What Matters Most In Selecting Marketing Automation explores survey results that highlight common errors when buying a marketing automation system and offers recommendations for how to avoid them. Questions to Ask When Selecting Your Customer Data Platform helps marketers to understand what a CDP is, whether they need one, and what specific questions to ask vendors when trying to pick the right system.

Vendor 130

5 Expert Questions to Ask Your ABM Vendor

Rollworks

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now. Don’t just settle on the first ABM vendor you happen to research.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. I don't expect this news to change the minds of vendors who made the opposite decision. Here, then, is a list of vendors (alphabetically) and their interfaces.

Vendor 120

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

But out of those participants who are confident — is a single-vendor approach to marketing technology important or not important, yes or no — the answer is clearly: no. 81% have a higher tolerance level for more vendors.

5 Ways to Use Market Research Surveys to Generate Content

nDash

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. The methodology offering the best turnaround time, cost-effectiveness, and highest quality data is an online survey.

Making sense of martech when brands use 28 vendors and counting

ClickZ

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. Brands could also stand to be more open about their martech ecosystem when talking to agencies and vendors.

Buyers Take a "Trust But Verify" Approach to Vendor Content

B2B Marketing Directions

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors. The report is based on the results of two surveys.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. But Zappos takes a different approach -- their mission is actually "delivering happiness to customers, employees, and vendors."

2013 Marketing Survey Results: What Worked Best?

Marketing Action

It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. This graph shows the results for Question 1 of Act-On’s September 2013 survey . The post 2013 Marketing Survey Results: What Worked Best?

Survey 104

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo.

only one thing matters in online surveys - wiifm

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from? The benefit to the survey respondent needs to be obvious.

Survey 100