Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. This expansion skewed some survey resuls but otherwise seemed relatively harmless; in any case, resistance seemed both pedantic and futile.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? However, your vendor could begin tailoring their solutions to a smaller market. Survey the organizations and partners you collaborate with to determine how the tool works for them. Has your vendor changed their product or marketing strategy?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

JANUARY 24, 2024

With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 106

Enterprise Management Marketing Management Vendors Knowledge Base 106

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 104

Work Management Marketing Management Vendors Lead Scoring 104

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

FEBRUARY 29, 2024

This can be done through a survey, through employee interviews or an external audit. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Why is this?

Lead Scoring 101

Lead Scoring Lead Ranking Tips Marketing Management 101

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. As for the aim to simplify stacks, manageability is a concern that even some leading vendors are acknowledging. The report is based on a survey of 250 marketers in the U.S., based Clevertouch Consulting.

Marketing Automation Services 95

Marketing Automation Services Paid Search Agency Marketing Management Tools 95

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Customers want to do business with people they already know. Methodology.

Purchase 91

Purchase Peer-to-peer B2B Cross-Selling 91

Sword and the Script | B2B

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 120

Marketing Automation Services Marketing AI Marketing Automation Automation 120

Martech

JANUARY 4, 2024

The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! Gauging the enhancements. Here’s an example of the work being done.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Demographics Customer Surveys 105

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Data solutions. Why we care. Need to integrate.

Marketing Management 93

Marketing Management Marketing Budget Budget Programs Forrester 93

Martech

DECEMBER 12, 2023

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Many vendors offer free demos or trials.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Webbiquity

MAY 16, 2023

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. For companies without complex analytics needs, this definitely worth a look.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

Process 65

Process Top of Funnel Work Management Marketing Management 65

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. How vendors differentiate on capabilities. Vendors continue to add features, including the following: Dynamic content creation and delivery.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 139

Work Management Enterprise Management Marketing Management Marketing Automation Services 139

Martech

FEBRUARY 8, 2024

They barely trust vendor websites at all. For the past year now, just about every SaaS vendor has started to tout the AI at the heart of their system, even if it’s sometimes smoke and mirrors. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

B2B Marketing Directions

JANUARY 23, 2022

The WSJ/B2B International Survey Last month, WSJ Intelligence, the research unit of The Wall Street Journal/Barron's Group, and market research firm B2B International published the findings of a survey that provide strong evidence for the argument made in my September post. The survey was in the field from May 21-June 29, 2021.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130