B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. Here's an example of how this issue can arise in the real world.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

PureB2B

AUGUST 1, 2019

Enter element ID (Note: make sure it is unique and valid according to w3c specification ). The post Leveraging Surveys to Identify Buying Triggers appeared first on DemandScience. Select type of animation for element to be animated when it "enters" the browser's viewport (Note: works only in modern browsers). Extra class name.

Customer Surveys 62

Customer Surveys Buy Webcast Trigger Marketing 62

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 2) Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday 4) Prospect.io - Prospect.io Deal - Buy cux.io

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Genroe

JANUARY 14, 2019

Focusing on increasing your survey response rate is important but I’m often asked: “what is a minimum acceptable survey response rate for a customer feedback survey: 1%, 15%, 50%?” ” This question also comes in the form: what is the statistically valid response rate?

Response Rate 55

Response Rate Customer Surveys Validation Statistics 55

KoMarketing Associates

MARCH 24, 2021

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Validate your channel investments Investing in new marketing channels or doubling down on existing ones can be an expensive decision.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” It also has campaign metrics, faster creative launch and instant error validation. 6% still don’t know what AI is.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Influitive

DECEMBER 10, 2018

In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.”

Product 189

Product Demand Validation Outreach 189

Martech

DECEMBER 12, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 1. Here are three questions to think about related to DAM processes.

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. emphasis theirs].” In both cases, the sample included hundreds of successful and unsuccessful startups.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Valid for Cyber Monday Fesh.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. Validate content strategy. Interviews. Social media content.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Valid for Cyber Monday Fesh.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Marketing Insider Group

NOVEMBER 19, 2020

It is vital for companies to validate their employees’ needs during these tough times through the encouragement of wellness programs. Send out an Employee Survey to get Honest Feedback. Surveys can additionally help to ensure that employees’ opinions are valued and taken into consideration.

Work Management 265

Work Management Customer Surveys Interactive Marketing Amazon 265

Zoominfo

OCTOBER 26, 2020

Dun and Bradstreet surveyed more than 250 B2B professionals in businesses of all sizes, across numerous industries for the 6th Annual B2B Marketing Data Report. Let’s dig a little deeper. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data?

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Martech

SEPTEMBER 21, 2023

MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder. The tool analyzes surveys and insights for consumer preferences and behaviors. It uses MFour’s dataset of proprietary data from survey responses, location data, and app and web traffic to provide multi-source validated responses.

Marketing AI 99

Marketing AI Digital Asset Management Enterprise Management Gartner 99

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. Not only is ZoomInfo potentially the only company to provide all three, but we actually excel in each type. This information provides valuable insights for your team.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

NOVEMBER 4, 2022

Some marketers look to historical performance or their competition as validation, claiming, “This has always worked for us in the past.” Before launching a campaign (or any other marketing initiative), there is one crucial step that most marketing teams skip, ignore or aren’t even aware of: validation. Let’s try it and find out.”.

Validation 116

Validation Paid Search Agency Work Management Marketing Budget 116

Martech

MARCH 19, 2024

One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Marketers can use natural language processing (NLP) to ask questions about existing customer data.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Create and validate segments The third step will create and validate segments based on the collected and analyzed data.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Marketing Insider Group

FEBRUARY 13, 2023

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. In the spirit of new year’s planning and execution, Rob and Adam discussed “six keys for ABM in 2023 and beyond”.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Salesforce Marketing Cloud

DECEMBER 20, 2023

It’s important to survey customers across all channels to ensure complaint volume is trending in the right direction. Scenario: A pharmaceutical company uses AI for drug development but struggles to articulate AI’s role in the research, raising concerns about validation and safety. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. According to a survey by Salsify , 46 percent of customers say that they would pay more to purchase from brands they can trust. Use surveys, interviews, and data analytics to gather valuable insights.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Martech

JUNE 14, 2023

Scheduled data validation : Regularly checks data accuracy and updates, ensuring data reliability. Real-time data cleaning : Cleans data upon entry by removing extra spaces, correcting typos, or validating emails, ensuring data accuracy. Take our brief 2023 MarTech Replacement Survey 2. Are you getting the most from your stack?

Automation 86

Automation Organization Marketing Automation Services B2B 86

Contently

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Webbiquity

AUGUST 18, 2020

Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. The tool encourages attendee engagement through video calls, chats, polls, notifications, surveys, Q&A, and games. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 23, 2024

To minimize bounce rate, spend time validating and verifying addresses when creating or maintaining prospect lists. You can separate your email recipients into groups according to the form or survey they filled out on your website. Make sure the recipients of your emails know exactly what to anticipate.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification. They seek validation that your product or service delivers as promised.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

DECEMBER 7, 2023

The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. .” 3D, dynamic.”

Marketo 101

Marketo Customer Surveys Trigger Marketing Amazon 101

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. News flash: email clicks are not a valid success metric.

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

B2B Marketing Directions

JULY 24, 2016

Research surveys and their associated reports have become important marketing tools for many kinds of B2B companies. Many of these companies conduct or sponsor surveys on a fairly frequent basis, and they feature the survey reports in their marketing efforts, which are usually directed at B2B marketers.

Customer Surveys 40

Customer Surveys B2B Marketing Paid Search Agency B2B 40