Marketing Insider Group

OCTOBER 27, 2020

Send Post-Event Surveys to Attendees. You can retain the URL and design of the event page for post-event purposes as well. You can also include a link to a post-event survey or ask them to check out your additional content on the post-event webpage. Send Post Event Surveys to Attendees. Engage Attendees On Social Media.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Marketing Insider Group

JUNE 29, 2020

User-friendly URL. For many website owners, a user-friendly URL is not the utmost priority. They do not see the importance of a simple URL when it comes to increasing organic traffic, but it’s one of the most important factors. Your website link needs to be easy to spell, easy to recall, and also, relevant for your brand.

Traffic 313

Traffic Organization SEO Lead Scoring 313

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. One survey of direct mail ad recipients found that nearly 73% of these survey participants looked at every coupon sent to them.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Stevens & Tate

MARCH 20, 2024

To avoid overlooking crucial elements that matter to your audience, actively engage with them through surveys, interviews, and other feedback mechanisms. Consolidate content and use clear, keyword-rich URLs: Streamlining your content and optimizing URLs can boost your SEO efforts.

Marketing Websites 87

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 87

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

DiscoverOrg

APRIL 7, 2017

Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. LinkedIn URL Accuracy. The study was completely independent.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Marketing Insider Group

MARCH 2, 2021

You can ask them for feedback (via surveys) and reviews. Interview potential clients, current clients, and industry experts directly or by sending out surveys for feedback. Try to address people at each stage of the buyer’s journey by sending out market research surveys to different segments of your audience.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. We surveyed over 14,000 consumers and business buyers on trends that are shaping the future of marketing. And how is this done? With connected data, of course.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. This could be tracked by using unique URLs or QR codes in the ads, and then monitoring the website traffic coming from those specific URLs or QR codes. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Paid Search Agency 120

Paid Search Agency Optimization Ads Mobile Advertising 120

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. wanted to approve landing pages urls and review emails. How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer?

Work Management 277

Work Management Marketing Management Customer Satisfaction Correlation 277

Brightedge

JANUARY 20, 2022

The interface displays several site metrics, including the percentage of “Good URLs” and the total number of desktop impressions, along with statuses of Core Web Vitals. John Mueller: URL Changes Can Take Months to Process. Therefore, when a site changes core parts of its URL, every page address in Google’s database needs updating.

SEO 59

SEO Allocation Webinar Metrics API 59

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Surveying past customers. Once connected, click on Create a product.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

FEBRUARY 8, 2024

Status: Live Applicable HubSpot Hubs: Marketing Hub Applicable HubSpot Tiers: Starter, Professional, Enterprise Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 98

Enterprise Management Sales Qualified Leads API Hubspot 98

Brightedge

JANUARY 20, 2022

The interface displays several site metrics, including the percentage of “Good URLs” and the total number of desktop impressions, along with statuses of Core Web Vitals. John Mueller: URL Changes Can Take Months to Process. Therefore, when a site changes core parts of its URL, every page address in Google’s database needs updating.

SEO 52

SEO Allocation Webinar Metrics API 52

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Valasys

DECEMBER 13, 2023

However, a QR code may hold information like: Email addresses Names Product details Website URLs Dates (such as calendar appointments) SMS messages Geolocation data Plain text It has a straightforward structure that makes it simple to implement. Opinions: Use QR codes to share various surveys asking for your opinion.

SMS 40

SMS Business Mobile Advertising Ad Exchange 40

Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Use Vanity URLs to Drive Offline Traffic Online. Vanity URLs are shortened web addresses that are easy to remember. In the example below, you can see a vanity URL in action on a billboard.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Optinmonster

JULY 28, 2021

It could be a ‘thank you’ page, a URL where they can download a file, or a page to get more information. For instance, you could redirect them to a URL, open a new window, or simply make the campaign disappear. You can even combine the success message with a URL redirect to further the user’s journey.

Template 92

Template Display Rules Custom Publishing 92

Lead Liaison

APRIL 6, 2020

2: SURVEY RESULTS [details]. Our web form builder now supports surveys and survey reports! This replaces our legacy survey builder. We’ve added an SSL encrypted vanity URL for hosted content. This is much more secure, and we recommend using it over non-secure vanity URLs.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Content4Demand

JUNE 25, 2021

An Orbit Media survey found that 20% of bloggers say that updating stale content delivers “strong results.” Start by cataloguing all your content URLs in a spreadsheet with key details like format and publish date. Even a superficial update can make a difference. The DIY Web Audit. On-Page Repairs & Revisions.

SEO 64

SEO SERP Content Budget Programs 64

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL.

SEO 97

SEO Marketing Websites Optimization Domain 97

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. Identifying URLs and websites with the most backlinks. Understanding how Google views a URL from your website.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Moz

AUGUST 18, 2020

To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. Diversify outreach with hash URLs. What is creative diversification? Creative diversification in action.

Link Building 59

Link Building Creativity Ad Building Outreach 59

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. Identifying URLs and websites with the most backlinks. Understanding how Google views a URL from your website.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Marketing Insider Group

JANUARY 16, 2020

Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options. Or maybe, your audience is too large to survey. Content assets to link (with URLs). Track online conversations. Editor’s remarks.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Sprout Social

JANUARY 13, 2021

Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign. URL tracking in Sprout also allows for automation in rules. Use link shortening or vanity URLs. Use surveys. Set up UTM tagging.

Marketing Attribution 95

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 95

Kevin Indig

OCTOBER 30, 2023

Find out which URLs have grown or dropped over time.  That’s when you run tests, survey users and record their actions with tools like Microsoft Clarity. JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.    SERP dynamics.  Watch the

Brand Identity 106

Brand Identity Branding CTR API 106

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. Utilize QR codes for survey types such as CES, CSAT, NPS, and others. It can be scanned using a QR scanner or a smartphone with a built-in camera. QR codes let people use their smartphones to conveniently and quickly link to your opt-in page.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Optinmonster

NOVEMBER 20, 2023

Most people look for coupons before they buy: In 2021, CouponFollow surveyed over 1,300 Americans to survey the latest shopping trends. Of the many findings reported in the survey, 96% of buyers stated that they looked for promo codes before making a buying decision online. And that’s it!

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Oktopost

NOVEMBER 12, 2020

Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic. According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry).

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Martech

OCTOBER 24, 2022

“Nothing connected,” said Kozlow, “no cross-linking strategy, no common URLs, no common content strategy. The business now has an annual survey of their digital sales and marketing activities conducted by Accenture. Before the transformation project started, Wolters Kluwer had thousands of websites.

Digital Transformation 122

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 122

Optinmonster

JUNE 4, 2021

Launch subscriber surveys to find out what they want. Email Subscriber Surveys. Page-level – target visitors based on the page or specific URL they’re viewing. Email Subscriber Surveys. To ask them, you can create engaging surveys and polls using WPForms. And much more… Not convinced yet?

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131