Webbiquity

MARCH 8, 2022

Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Year after year, survey after survey, leads were number one. Year after year, survey after survey, leads were number one.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

OCTOBER 26, 2022

DemandGen conducted its “2022 Marketing Measurement & Attribution Survey,” and data indicated that most B2B marketers (58%) struggle to tie anonymous account engagement to known stakeholders. While ABM has proved to be beneficial for some marketers, previous research suggests that B2B marketers are still struggling in this area.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7. The median was 5.5,

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

NOVEMBER 26, 2019

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

ClearVoice

DECEMBER 18, 2023

Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts. This will unlock opportunities to make corrections, scale working tactics, and continue to grow your ABM results. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. 3 first-party data tactics. 3 tactics for zero-party data. Customer satisfaction surveys. That’s why customer satisfaction surveys are such a good source of zero-party data. Product feedback.

Tactics 112

Tactics Marketing Automation Services Paid Search Agency Work Management 112

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Out of those who have yet to utilize this tactic, 70 percent intend to do so in the near future for their customer work. B2B Marketers Find Success with ABM Tactics. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Nearly 81% of respondents claimed that their company spends at least some of its budget on ineffective marketing tactics.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. We don’t think so.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets is being spent on this tactic. percent, indicating a steady increase in this marketing tactic. Back in August 2017, about 9.8 As of August 2018, nearly 13.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Although social media may be a targeted channel for marketers investing in SEO, previous research has indicated that it remains a challenging tactic.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Search Engine Journal

SEPTEMBER 13, 2021

We surveyed 1,241 SEO professionals to find out. The post State of SEO Client Insights: Budgets, Traffic & SEO Tactics appeared first on Search Engine Journal. What is the average budget for SEO clients and how do SEO agencies allocate time to tasks?

Allocation 130

Allocation SEO Traffic Tactics 130

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. It’s projected to continue its growth from $1,291.6 billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

KoMarketing Associates

JULY 25, 2018

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Eighty-three percent of businesses think their digital marketing efforts are effective in helping them achieve their goal(s).

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

Moz

NOVEMBER 11, 2019

There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general. Here are the biggest insights.

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! The B2B industrial marketing is evolving rapidly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. There’s a good chance finance leaders are on your list of your key decision makers, but even if they aren’t, the tactics we’re exploring here can be used with any role or title.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. Then, survey your audience to find out where they like seeing your posts. According to an Accenture survey, 91% of customers say they’re more likely to shop with brands that provide personalized experiences. Shoppable pins on Pinterest.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

KoMarketing Associates

FEBRUARY 13, 2019

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

SEPTEMBER 24, 2018

Ascend2 recently conducted the “Generating and Nurturing Leads Survey to Create Demand” and found that improving the quality of leads (58 percent), increasing the number of leads (46 percent) and improving strategy effectiveness (37 percent) are the top objectives for marketers with lead generation strategies.

Customer Surveys 120

Customer Surveys Enterprise Management Leads Lead 120

KoMarketing Associates

APRIL 9, 2019

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects.

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 85

Customer Surveys Examples Click Rate Copywriting 85