Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 229

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 147

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 216

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research.

Survey 246

The Sales Enablement Handbook

According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

Survey 245

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

Survey 167

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. 2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace.

Survey 249

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 241

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. Lead Generation Tactics 22 Content Marketing Assets Used Similar to the questions about lead generation tactics, survey participants were asked first to. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.

Survey 168

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

Survey 240

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

Survey 120

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority

KoMarketing Associates

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives.

Survey 243

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

Survey 238

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.

Survey 156

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 221

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Survey 244

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica.

Survey 259

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

Survey 224

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark.

Survey 241

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

Survey 276

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly.

Survey 247

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

Survey 234

Survey: 75% of People Say Paid Search Makes It Easier to Find Business Information

KoMarketing Associates

Clutch recently conducted a survey to gauge the benefits of paid search for marketers. Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey.

Search 224

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. The researchers behind the survey believe that younger generations are “likely” to use social media to contact a business because they are more familiar with this channel.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success.

Survey 238

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.

Survey 242

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. I’ve compared these results below with several other surveys that asked similar questions.

Survey 170

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

Survey 236

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Clutch conducted a survey to determine how PPC is benefiting marketers. Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey.

Intent 177

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Survey 186

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.