Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.


5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.


The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.


5 Essentials To Build A Survey


We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?


2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says!


Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.


Marketing Survey Results Reveal 3 Main Impact Areas for Success


Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.


What promotional products are on your desk? [survey results]


To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.


2015 B2B Spend Intention Survey


Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. SurveysEver wonder how your competitors invest their marketing spend?


Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization. Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI.


Survey: 37 Percent of Marketers Integrating Agile Approach

KoMarketing Associates

Research shows that the majority of marketers are still taking a traditional approach when it comes to their strategies. However, a growing number of them are leaning toward a more agile approach as time goes on. Agile Sherpas and Kapost recently conducted the “State of Agile Marketing 2018” to determine how many marketers have adopted agile principles and what it looks like for them. Statistics showed that 40.3 percent still take a traditional approach to marketing, but 36.7


Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day. As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video.


Survey: How Can Marketers Improve Growth in 2016?


Please let us know in the survey questions below. Create your own user feedback survey. The post Survey: How Can Marketers Improve Growth in 2016? Marketing Today Productivity growth marketing marketing metrics marketing performance marketing talent survey


Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. ClearVoice recently surveyed 1,000 content marketers from around the globe to gauge their biggest challenges when it comes to content marketing. As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list.


Survey: Marketers Want More Video. What Else Is New?


A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game.


Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey


Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel.


Marketing surveys are wrong


Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.


Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing.


Survey: AI is the “Next Big Trend” Among Marketers in 2018

KoMarketing Associates

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 “Despite some of the hype surrounding artificial intelligence, this survey shows that AI is very real and marketers are adopting AI-first technology in search and content marketing sectors faster than most,” said Jim Yu, CEO of BrightEdge. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic.


State Of Buyer Personas 2016 Survey

Tony Zambito

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. My hope is the survey will yield informative insights and offer a pathway on how to properly assess and utilize buyer persona development. by Johan H. Basberg.


Growth Marketers’ Top Priorities: Survey Recap


In mid-December, we surveyed our readers about their top marketing priorities in 2016. All told, more than 70 people across the marketing spectrum, from CMOs tasked with setting the high-level vision to in-the-trenches practitioners who execute the plan every day, completed the survey.


Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. According to the “2017 ABM Benchmark Survey Report” from Demand Gen Report, 54 percent of B2B marketers claim that their ABM efforts are meeting organizational expectations, while 20 percent said they are exceeding expectations.


Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.


Survey: Marketers Are Still Struggling to Grasp Generational Differences

KoMarketing Associates

Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target.


Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.


Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.


How to Use Surveys to Create Better Content

Marketing Action

Once you see that difference, you’ll view surveys differently, too. You might be asking yourself, do you really need a survey if you’ve got analytics set up? That doesn’t mean surveys can’t be extremely useful. The survey as a content marketing tool.


Which Blogging Tactics Produce the Strongest Results? [New Survey Data]


For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares.


3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

Marketing Insider Group

The post 3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing) appeared first on Marketing Insider Group.


This Is What Salespeople Say They Need Marketing To Do Better: 14 Ideas from New Survey.


Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships.


Survey: Marketing Is a Balanced Blend of Art and Science

KoMarketing Associates

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. Survey participants were asked about the marketing terms they associate with art and science as well.


4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Please take 5 minutes to complete our survey.”


How to conduct a business to business survey

The B2B Research Blog

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion. So let me share a few tips for anyone looking to conduct a business to business survey themselves.


Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience.


Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.


Our martech salary survey delivers a lot of great news, but one disappointment


First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. In our survey, 41.3% In our survey, 31.2%


Survey: Lead Nurturing Efforts Need Improvement for Most B2B Marketers

KoMarketing Associates

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report. B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off?


Surveys Show the Growing Commitment to Sales Enablement

B2B Marketing Directions

The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights.


Survey says: ANZ Companies use social media for business


You can see the entire survey and results online here. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses.