Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 233

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

Survey 245

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2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. 2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace.

Survey 285

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Survey 170

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 153

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 228

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 221

Survey design tips

Savanta

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

Survey 120

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research.

Survey 246

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 245

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

Survey 240

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 241

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Survey 244

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

Survey: Agency Marketers Excelling in Providing Valuable Content to Customers

KoMarketing Associates

The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services.

Survey 170

How to Generate Qualified Leads with Lead Surveys

Direct Response Coach

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing. General

Survey 130

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Survey: Marketers Want More Video. What Else Is New?

Contently

A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game.

Survey 148

Surveys & Automation

GreenRope

Surveys & Automation. Surveys are an easy way to gain valuable feedback about your business and a deeper understanding of your customers. However, without specific actions based on the survey results, you may miss out on the benefits. What is the goal of your survey?

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

Survey Best Practices: Everything You Need to Know (2020)

Optinmonster

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them.

B2B Buyer Surveys: Mine Your Marketing Gold

Content4Demand

B2B buyer surveys are a rich source of material for insights and content. Demand Gen Report’s 2019 Content Preferences Survey found that 66% of buyers want more data and research to support content. Surveys offer a ready opportunity to uncover that data.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.

Survey 156

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report.

Cost 214

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

Survey 170

Marketing surveys are wrong

Biznology

Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.

Survey 199

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Survey 156

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.

Survey 177

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

ClickZ

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. The integrations help put customer survey data where people are already doing the work.”. .

Survey: 47% of Marketers Only ‘Somewhat Successful’ At Achieving Goals Customer Experience

KoMarketing Associates

Ascend2 recently published the “Strategies, Tactics and Trends for Customer Experience” survey, and statistics showed that 47% of marketers are still only “somewhat successful” at achieving their primary objectives through their customer experience strategy.

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

2018: Survey Says!

Marketo

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says!

Survey 137

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

Survey 238