Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions.

Survey 178

How to run a customer satisfaction survey

RockContent

Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? This is a straight quantitative survey.

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Getting Back to the Office: Return To Work Survey Results

Zoominfo

death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021. Figure 1 : More than half of workers surveyed said they will be back in the office by June.

Survey 148

Surveying the Landscape? Key B2B Survey Strategies

PureB2B

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Survey 104

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent.

25 Post Event Survey Questions to Ask

Hubspot

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Oracle

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design.

Survey 224

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Survey 240

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 115

When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Survey 217

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below. Share your story and let your voice be heard by taking the survey! You’ll receive a complimentary gift for your participation – TAKE THE SURVEY NOW!

Survey 170

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

The HubSpot Blog's 2021 Reader Experience Survey

Hubspot

At the HubSpot Blog, we love to hear feedback from our valued readers. Whether you read the Marketing, Sales, Service, or Website Blog, we invite you. to tell us about your reader experience and what you'd like to see more of from our team. All of your answers will remain anonymous.

Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. The post Key insights: Our pulse survey uncovers key marketing technology trends appeared first on ClickZ.

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Survey 177

B2B Marketing Best Practices: Creating Engaging Surveys

Launch Marketing

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture.

How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started? To find out, we surveyed 1,200+ top C-Level Enterprise executives.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. 2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. And that’s […].

Survey 198

Take the 2020 State of Email Survey and Help Us Give Back to the Community

Litmus

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email.

Survey: 39% of CMOs to Increase Sales of Products to Existing Customers

KoMarketing Associates

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers.

Survey: Digital Marketing Continues to Payoff Big for Majority of Companies

KoMarketing Associates

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives.

Survey 167

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience. As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle.

Survey 189

Surveys & Automation

GreenRope

Surveys & Automation. Surveys are an easy way to gain valuable feedback about your business and a deeper understanding of your customers. However, without specific actions based on the survey results, you may miss out on the benefits. What is the goal of your survey?

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. Here are the survey results: Which best describes your job title? survey results] appeared first on Biznology.

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful.

Survey 160

Survey Best Practices: Everything You Need to Know (2020)

Optinmonster

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them.

Survey: Marketers May Benefit from Building More Trusting Customer Relationships

KoMarketing Associates

The February 2020 edition of “The CMO Survey” recently suggested that 27.2% As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships.

Trust 186

Marketing surveys are wrong

Biznology

Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.

Survey 153

7 Different Ways You Can Use Customer Surveys

Benchmark Email

Their insights also help us hone in on exactly what leads are looking for, producing lots of useful… The post 7 Different Ways You Can Use Customer Surveys appeared first on Benchmarkemail. Businesses thrive on customer insights.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help. You'll get a copy of the final report and my gratitude.

Survey 120

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 173

Survey: 61% of Marketers to Increase Investment in Instagram in 2021

KoMarketing Associates

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021.

Survey 186

How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%

ClickZ

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. The integrations help put customer survey data where people are already doing the work.”. .