5 Tips for Successful Survey Campaigns
FEBRUARY 23, 2016
Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.
Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success
Customer Experience Matrix
JUNE 4, 2014
The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey
What promotional products are on your desk? [survey results]
FEBRUARY 15, 2017
To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.
Infographic: Influencer Marketing Survey
OCTOBER 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica.
State Of Buyer Personas 2016 Survey
DECEMBER 8, 2015
As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. My hope is the survey will yield informative insights and offer a pathway on how to properly assess and utilize buyer persona development. by Johan H. Basberg.
Marketing Survey Results Reveal 3 Main Impact Areas for Success
JUNE 15, 2016
Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.
Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
JANUARY 9, 2017
For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares.
Survey: Marketers Want More Video. What Else Is New?
MAY 17, 2017
A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game.
5 Essentials To Build A Survey
NOVEMBER 15, 2016
We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?
How to Use Surveys for B2B Lead Generation
Modern B2B Marketing
SEPTEMBER 6, 2016
Demand generation and…surveys? That’s where surveys come in. Innovative B2B marketers are using surveys as the perfect complement to lead forms. Use Surveys to Identify Hot MQLs. Think about what would make you more likely to take the time to complete a survey.
Small Business Survey Reveals Social Media Trends [Infographic]
MARCH 14, 2014
Topics covered in this survey range from which social networks small businesses are embracing, to how much money they’re spending on third party social media tools. The post Small Business Survey Reveals Social Media Trends [Infographic] appeared first on VR Marketing Blog.
Survey: Marketing Automation Users Score a “C” in Maturity
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.
12 Steps to Create an Effective Customer Survey
MAY 13, 2015
Whether you’re testing out a new product or want feedback about your customer service, there comes a time when every small business and non-profit can benefit from a customer survey. One of the best ways to conduct a survey is through email. Let’s talk about your survey.
Survey: How Can Marketers Improve Growth in 2016?
DECEMBER 10, 2015
Please let us know in the survey questions below. Create your own user feedback survey. The post Survey: How Can Marketers Improve Growth in 2016? Marketing Today Productivity growth marketing marketing metrics marketing performance marketing talent survey
10 Questions to Ask In Your Business Demographics Survey
APRIL 30, 2015
A business demographic survey is a great tool to unearth and collect this kind of insight. When conducting a survey, you first need to decide the type of questions to ask based on the goal of your survey. When looking to understand your market, use a business demographics survey.
Guide to Autoresponders Part 2: Content Offer and Survey Emails
JUNE 24, 2015
In this second post, we dive into Content Offer and Survey Emails. Surveys and Feedback Emails. Sending a survey is yet another way to elicit feedback and engage your audience. Creating a survey is a simple process.
Innovation in Marketing: A 2014 Survey Report
Modern B2B Marketing
NOVEMBER 11, 2014
So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1.
Survey Says: Slow Web Page Load Time Hurting B2B Vendors
FEBRUARY 24, 2014
The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.
Lead Gen Survey Forecasts Tough Road for Marketers in 2015
Sales Intelligence View
NOVEMBER 25, 2014
Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey
4 Questions to Ask Yourself When Creating a Survey
SEPTEMBER 4, 2013
You also know that surveys can be a great way to get information. You know how to create an effective survey. Creating an effective survey is pretty simple, just keep these things mind and you’ll be rich with customer insights in no time. How will I administer the survey?
ABM Metrics Survey: A Sneak Peek At Some Early Responses
MARCH 23, 2016
Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them.
How to Create Online Surveys People Will Actually Take [Infographic]
FEBRUARY 24, 2016
For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. It'll walk you through four interesting and helpful things to consider when crafting your next online survey.
Marketing Trend Watch: 2014 Planning Survey
Modern B2B Marketing
APRIL 11, 2014
To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today.
Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
FEBRUARY 10, 2014
by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.
Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
MARCH 31, 2015
45% of survey respondents indicate social media is not a factor in vendor selection. We’re closing in on the launch of our second annual B2B Website Usability Report.
Take the 2011 B2B Content Marketing Survey
Everything Technology Marketing
APRIL 4, 2011
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.
Marketing surveys are wrong
FEBRUARY 7, 2013
Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.
How to Use Surveys to Create Better Content
JUNE 9, 2015
Once you see that difference, you’ll view surveys differently, too. You might be asking yourself, do you really need a survey if you’ve got analytics set up? That doesn’t mean surveys can’t be extremely useful. The survey as a content marketing tool.
Survey: 3% of Customers Describe Marketing Emails as Personalized
JANUARY 12, 2017
Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. A survey conducted by Demandbase and Wakefield Research at the end of 2016 revealed that 80 percent of B2B marketers believed AI would revolutionize marketing within the next five years.
Creating a Survey? 7 Tips for Getting More Respondents
JULY 1, 2015
Surveys. Done well, a single survey that follows best practices can yield eye-opening information -- the kind that forever changes the direction of an organization for the better. So, why do these long, agonizing surveys persist? 7 Tips for Creating Surveys People Want to Take.
Best of 2014: Surveys & Polls
JANUARY 7, 2015
Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey!
Growth Marketers’ Top Priorities: Survey Recap
FEBRUARY 4, 2016
In mid-December, we surveyed our readers about their top marketing priorities in 2016. All told, more than 70 people across the marketing spectrum, from CMOs tasked with setting the high-level vision to in-the-trenches practitioners who execute the plan every day, completed the survey.
Survey says: ANZ Companies use social media for business
APRIL 22, 2015
You can see the entire survey and results online here. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses.
Survey on Customer Data Management - Please Help!
Customer Experience Matrix
OCTOBER 26, 2016
I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.
Your Feedback is Needed! This Year’s B2B Website Usability Survey
SEPTEMBER 29, 2014
Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.
4 Great Reasons to Take the Sales Performance Optimization Survey Today
OCTOBER 16, 2014
I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015.
Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
Customer Experience Matrix
MARCH 30, 2012
I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.
How You Can Use Surveys to Enhance Your Company’s Data Game
AUGUST 28, 2015
Ask them with surveys. Stefan Debois, CEO of Survey Anyplace, recommends using surveys to ask your customers more about their needs. Though, he also recommends not calling them by that term (“surveys”) when they’re being offered them to potential respondents. Published August 23, 2015 What’s one solid way to collect valuable data from your customers?
How to Create Surveys People Won't Hate Taking
JUNE 10, 2015
Over the years, I’ve seen my fair share of bad surveys. Good surveys, on the other hand, are forgettable. Want to learn how to create good surveys? There are some basic guidelines to make sure people walk away without feeling frustrated from an overly complicated survey design.