Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

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5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

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The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

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Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

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The Sales Enablement Handbook

According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

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5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.

Survey 156

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

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Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica.

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Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. Lead Generation Tactics 22 Content Marketing Assets Used Similar to the questions about lead generation tactics, survey participants were asked first to. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

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Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers.

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Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

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Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report.

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Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. I’ve compared these results below with several other surveys that asked similar questions.

Survey 170

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

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Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.

Survey 157

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts.

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Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper.

Survey 163

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says!

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Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association found that B2B product marketers expected to see a 9.3

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Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line.

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Survey: Marketers Still Struggle with Barriers to Marketing Automation

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. ClearVoice recently surveyed 1,000 content marketers from around the globe to gauge their biggest challenges when it comes to content marketing. As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list.

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Survey: Marketers Want More Video. What Else Is New?

Contently

A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game.

Survey 127

Survey: Marketers Increasing Investment in Online Reputation Management

KoMarketing Associates

Clutch recently surveyed 224 digital marketers in the U.S. To maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company.

Survey 177

Marketing surveys are wrong

Biznology

Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.

Survey 187

Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

The American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business published “The CMO Survey,” and found that spend on social media has increased more over the past year (between August 2017-2018) than in any prior survey year.

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

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Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization. Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. According to the “2017 ABM Benchmark Survey Report” from Demand Gen Report, 54 percent of B2B marketers claim that their ABM efforts are meeting organizational expectations, while 20 percent said they are exceeding expectations.

How to Leverage Surveys to Improve Your B2B Marketing

BOP Design

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. Have you incorporated surveys into your marketing strategy?

Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

Recently, PwC surveyed 15,000 people from 12 countries to assess customer attitudes toward brands and the customer experience. As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

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Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day. As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video.

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Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing.

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

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Making Customer Surveys Great Again

Navigate the Channel

However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make them great again!”