Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 227

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 146

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 214

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. 2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace.

Survey 258

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

According to a recent global survey conducted by MIT Technology Review Insights, 90% of companies are deploying AI across some aspect of their customer journey.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

Survey 227

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 227

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 215

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Survey 210

The Sales Enablement Handbook

According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

Survey 120

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

Survey 213

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here.

Survey 156

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly.

Survey 222

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. Lead Generation Tactics 22 Content Marketing Assets Used Similar to the questions about lead generation tactics, survey participants were asked first to. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 221

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica.

Survey 259

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success.

Survey 208

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Survey 223

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

Survey 281

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

Survey 233

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. The researchers behind the survey believe that younger generations are “likely” to use social media to contact a business because they are more familiar with this channel.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

Survey 220

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.

Survey 217

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. I’ve compared these results below with several other surveys that asked similar questions.

Survey 170

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

Survey 204

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report.

Cost 173

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Survey 163

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts.

Survey 187

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper.

Survey 171

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers.

Target 158

Marketing surveys are wrong

Biznology

Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.

Survey 194

Survey: 63% of Marketers are Still “Working on It” When it Comes to Implementing MarTech

KoMarketing Associates

Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. Wipro Digital conducted a survey to determine how confident executive marketers are in MarTech. More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts.

Survey 168

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line.

Survey 183

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.