5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Trending Sources

2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says!

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. I’ve compared these results below with several other surveys that asked similar questions.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

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State Of Buyer Personas 2016 Survey

Tony Zambito

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. My hope is the survey will yield informative insights and offer a pathway on how to properly assess and utilize buyer persona development. by Johan H. Basberg.

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Please take 5 minutes to complete our survey.”

The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey: Marketers Want More Video. What Else Is New?


A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game.

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]


For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

How to Use Surveys for B2B Lead Generation

Modern B2B Marketing

Demand generation and…surveys? That’s where surveys come in. Innovative B2B marketers are using surveys as the perfect complement to lead forms. Use Surveys to Identify Hot MQLs. Think about what would make you more likely to take the time to complete a survey.

How to Use Surveys to Create Better Content

Marketing Action

Once you see that difference, you’ll view surveys differently, too. You might be asking yourself, do you really need a survey if you’ve got analytics set up? That doesn’t mean surveys can’t be extremely useful. The survey as a content marketing tool.

Survey: How Can Marketers Improve Growth in 2016?


Please let us know in the survey questions below. Create your own user feedback survey. The post Survey: How Can Marketers Improve Growth in 2016? Marketing Today Productivity growth marketing marketing metrics marketing performance marketing talent survey

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.

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Marketing Survey Results Reveal 3 Main Impact Areas for Success


Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Innovation in Marketing: A 2014 Survey Report

Modern B2B Marketing

So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1.

Best of 2014: Surveys & Polls


Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey!

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

4 Great Reasons to Take the Sales Performance Optimization Survey Today


I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015.

ABM Metrics Survey: A Sneak Peek At Some Early Responses


Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them.

How to conduct a business to business survey

The B2B Research Blog

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

How to Create Online Surveys People Will Actually Take [Infographic]


For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. It'll walk you through four interesting and helpful things to consider when crafting your next online survey.

Marketing Trend Watch: 2014 Planning Survey

Modern B2B Marketing

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today.

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

45% of survey respondents indicate social media is not a factor in vendor selection. We’re closing in on the launch of our second annual B2B Website Usability Report.

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. By Christopher Hosford, editor-in-chief, HosfordGroup LLC.

This Is What Salespeople Say They Need Marketing To Do Better: 14 Ideas from New Survey.


Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

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A Deep Dive into the 2017 State of Account-Based Marketing Survey


Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher. Of marketers who took the survey, 83% responded that they had an active ABM program in place.

Marketing surveys are wrong


Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me.

Creating a Survey? 7 Tips for Getting More Respondents


Surveys. Done well, a single survey that follows best practices can yield eye-opening information -- the kind that forever changes the direction of an organization for the better. So, why do these long, agonizing surveys persist? 7 Tips for Creating Surveys People Want to Take.

Survey: 62% of B2B Marketing and Sales Teams Aligned on Common Goals

KoMarketing Associates

However, the survey, which included more than 200 B2B sales professionals, revealed there is still more work to do in this area. Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives.

Survey says: ANZ Companies use social media for business


You can see the entire survey and results online here. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses.

Survey: 3% of Customers Describe Marketing Emails as Personalized

KoMarketing Associates

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. A survey conducted by Demandbase and Wakefield Research at the end of 2016 revealed that 80 percent of B2B marketers believed AI would revolutionize marketing within the next five years.

Growth Marketers’ Top Priorities: Survey Recap


In mid-December, we surveyed our readers about their top marketing priorities in 2016. All told, more than 70 people across the marketing spectrum, from CMOs tasked with setting the high-level vision to in-the-trenches practitioners who execute the plan every day, completed the survey.

Survey Says: Sales Reps Need More Buyer Insight


We regularly check in with Sales Managers for fresh perspective on sales management practices, and our recent survey of 50 B2B Sales Managers revealed an important theme: Sales Reps need more context about their buyers in order to be effective.