The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. Interesting that the experiments Prof.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Top Rank Marketing

FEBRUARY 19, 2024

Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm. And on LinkedIn, aiming for virality can actually be counterproductive.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. The post According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters appeared first on The Content Strategist.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. While all of these tips can help you create far-reaching content, they are independent of one another and don’t necessarily all need to be applied in order for your content to go viral.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video. .”

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Over the last decade, hundreds of studies and research reports have validated this point. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. You can view the full case study here for more information. When you think of TikTok, what’s the first thing that comes to mind?

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. There are different best practices for every social media platform.

Social Media 318

Social Media Organization Media B2B 318

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. So, they studied their competition.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Sharing content that’s appealing to your target audience is more likely to be shared or go viral. Why Is It Important?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 26, 2024

Recent studies show that the organic reach of your post among your connections is only 1%. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. Low-level content will also get less traction; only high-quality content will reach virality.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Over the last decade, hundreds of studies and research reports have validated this point. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. A Pew Research study found that 2.5%

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Marketing Insider Group

JUNE 12, 2023

For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. A tweet or short video can go viral and serve as a piece of remarkable content. Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers.

Content 233

Content Act-On Viral Marketing Fulfillment 233

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Spiralytics

APRIL 16, 2023

A study suggested that older audiences may be more susceptible to rational appeals in advertising. There is almost a two in five (38%) chance that anger-inducing content will go viral ( Moz ) Psychologists have mentioned that anger can spread like a virus online; it’s more contagious than happiness and joy.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Content Standard

NOVEMBER 2, 2016

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. Instead, study social media as an aspect of a broader topic, such as corporate communications or digital marketing. And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). It’s really going viral. . What is the safest place to hide a body? White papers.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Heinz Marketing

JANUARY 7, 2022

Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy. That’s not to say that content can’t also go viral and drive leads, but it’s less crucial. Time to value.

Product 101

Product Top of Funnel Sales Qualified Leads Churn Rate 101

Sprout Social

SEPTEMBER 21, 2023

Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Take note of any notable names and competitors.

Media 93

Media Viral Marketing Case Studies Youtube 93

PureB2B

JUNE 28, 2021

According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. Social media still reigns as one of the best sources of customers and sales.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

PureB2B

JUNE 28, 2021

According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. Social media still reigns as one of the best sources of customers and sales.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62