Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. Google ran a study to see how many channels a woman used to buy a pair of jeans.

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. Use more video.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. By implementing the unified view, the company saw: A 6.5X Why is it important practitioners unite their funnels?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. The current study investigates 220 VEs and 275 clients that retained the services of high-visibility subject matter experts.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Marketing Insider Group

AUGUST 29, 2016

The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world.

Studies 155

Studies Content Marketing Content Marketing 155

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. The below graphic from the study shows preferences that are applicable for any content development project. Point of View (POV) is about taking a stand. The noise is deafening. And much of the B2B content produced is leaving buyers cold.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Allocadia

MAY 23, 2023

They have a granular view of their spend accuracy and have had a plan-to-spend variance of less than 1% for three straight quarters. So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” Now the Box team has complete confidence in their programs.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Nuvi

APRIL 27, 2021

The study shows that while 84% of decision makers see the value in unstructured data and consumer feedback, only 30% of data collected is unstructured, leaving behind a trove of direct consumer insights that could fuel business growth. . The study included insights from 152 digital marketing or customer experience decision makers in the U.S.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. Companies can add further to the case study’s credibility by adding several direct quotes.

Case Study 52

Case Study Case Studies Studies Work Management 52

ClearVoice

JULY 6, 2021

Studies show that brands who use live video in their Facebook marketing efforts can expect to receive double the engagement that they would have seen on a pre-produced video. More than two-third of teens in the United States view videos on TikTok each month. Social Insider ). Social Insider ). Social Insider ). Business of Apps ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Study the competitive landscape – Very few things exist in a vacuum.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 9%); 9 a.m. (10%); PST (2 p.m.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Convince & Convert

JANUARY 18, 2016

If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. The information was pretty good, and the deck generated a little over 2,000 views. At the time, I thought 2k views was pretty good.

Viral Marketing 104

Viral Marketing Ideal Customer Profiles Impressions Design 104

ClickZ

JUNE 3, 2020

The study also found that brand marketers are prepared to pivot strategy according to the changing environment. The post Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more appeared first on ClickZ. Marketers prepared to pivot strategy to fit the changing environment.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

PathFactory

DECEMBER 8, 2022

But visitors weren’t only staying for longer — they also viewed almost three times as many assets in each session than they did before. The post Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors appeared first on PathFactory.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

B2B Marketing Directions

JULY 18, 2021

Source: CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate executives view the role and performance of marketing in their organization. How do senior executives rate the performance of their marketing organization?

CMO 52

CMO Digital Transformation Business Work Management 52

SmartBug Media

APRIL 1, 2021

The report, titled Where RevOps and Inbound Collide in 2021 is based off of a global study recently conducted of over 200 revenue leaders in sales, marketing, operations, and customer success. (TL;DR) Less than 25 percent say they’re satisfied with their team’s ability to regularly report performance metrics and aligned views.

Inbound Marketing 98

Inbound Marketing Studies Planning Marketing Management 98

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Overall, only 35 percent of buyers have a “favorable view” of salespeople. In the study, however, market leadership is only part of the buyer’s equation.

Studies 98

Studies B2B B2B Sales Verticals 98

Sana Commerce

JULY 16, 2023

Discover more e-commerce solutions for your business Learn more e-commerce solutions More resources for you View all resources Blog Digital transformation in e-commerce: Looking forward Read more Report The wave of impact IT faces in B2B e‑commerce Read more Blog 7 reasons why IT leaders want full digital process automation now Read more The post Composable (..)

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Goodish Agency

JUNE 22, 2020

Get more blog visitors to view related products. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Challenges.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. Millennials view remote meetings more favorably than more senior workers. ” This may not be wise.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

SWZD

JUNE 22, 2021

Cloud vendors can’t effectively target their audience without knowing who they are and what they need. Meet: the Cloud Buying Collective.

Buy 62

Buy Studies Vendors Effectiveness 62

Goodish Agency

SEPTEMBER 25, 2020

Get more blog visitors to view related products. The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients. Challenges. Collect more leads from people who read the blog, but are not ready to buy.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Marketing Insider Group

JANUARY 31, 2023

About 87% of clients view marketing agencies as a valued business partner, but only when they are utilized to their full potential. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. In the interim, fans are encouraged to scan the printed Snapcode on the Sprite can on Snapchat with their camera to view and add the users featured as new friends.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

SWZD

AUGUST 19, 2021

Remote work survey of 400+ IT Pros uncovers the benefits and challenges of implementing a fully or hybrid-remote workplace model, and the technologies to support a remote workforce.

Studies 62

Studies Customer Surveys Press Trends 62