markempa

MAY 30, 2017

What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do? We’ll get to that in a little bit.

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. One study named January 19 as the day people would most likely give up on their 2020 fitness resolutions. Here are some reasons why. Fiscally Fit.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Sword and the Script | B2B

MAY 11, 2021

A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? The study defines a digitally savvy leadership team as “a team in which more than half of the executive members are digitally savvy.”. Are certain verticals, like tech, more digitally savvy?

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

chiefmartech

DECEMBER 4, 2017

And when you look at the year-over-year data, from 2016 to 2017, Google is gaining in share of adoption, while SAP and Adobe — the two previous leaders in this study — have their share shrinking. But what’s likely driving a big part of that disruption are the dynamics of vertical competition. It’s not a zero-sum game. .”

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Audience engagement: Study the influencer’s level of engagement. Let’s start at the beginning.

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. Part of relevancy is speaking to business problems unique to a vertical market. The product still has to deliver It’s clear from the study, that a solid product has to back up good marketing and sales. The trend has been more of everything in B2B.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. That reality puts salespeople in an awkward position. The company, along with researcher Steve W.

Studies 98

Studies B2B B2B Sales Verticals 98

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Audience engagement: Study the influencer’s level of engagement. Let’s start at the beginning.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SEMrush

OCTOBER 11, 2019

This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

Display 77

Display Advertisements Advertising Stats 77

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Restaurants.

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Conversica

JUNE 5, 2018

Some current AI applications in this vertical include: Performing audits in real time instead of looking backwards at data to find errors. Another, similar study in the UK found that AI could predict case outcomes with a 96 percent success rate. Science and Research.

Marketing AI 49

Marketing AI Verticals Tools Case Studies 49

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Studies show that 95 percent of all purchase decisions are emotion-driven. Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. This year only 45% of customers across the 12 verticals studied perceived value alignment, a 4-percentage-point drop from 2021. What’s more, every vertical peaked in 2021 and backslid in 2022.

Forrester 104

Forrester Verticals Business Case Studies 104

Webbiquity

APRIL 14, 2020

More than 450 B2B marketing professionals gave their input to this study. The two groups are about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. We went with a more traditional style on the vertical banners so we could add a visual element.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. While CTV is growing, it’s doing so three-times slower than retail media at a similar point in its development, according to a new study from WARC Media. Why we care. Read the Vivvix report in full for more information. Between the lines.

Spending 96

Spending Paid Search Agency Allocation Ads 96

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The post Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event appeared first on Content4Demand. Get more information and see the full agenda here.

Case Study 54

Case Study Case Studies Studies Work Management 54

Martech

JUNE 23, 2022

Employ methods such as self-reported studies, observational studies, location tracking and time-of-day data. Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are different for each category or industry. GlobalWebIndex, U.S.,

Top of Funnel 86

Top of Funnel Campaigns Funnel Advertising Work Management 86

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. You can learn more about the luxury shopper persona from Microsoft’s study of first-party data for recent luxury shopping trends. Luxury shoppers. Digital nomads.

Work Management 102

Work Management Verticals Mobile Advertising Marketing Management 102

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Conversica

SEPTEMBER 12, 2018

In a study conducted by the Harvard Business Review, companies using AI for sales reported a 50 percent increase in leads. ” If you want to see how AI can help improve your business, check out Conversica’s AI Assistant , which can help you see results like those found in the Harvard Business Review study.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Sprout Social

APRIL 22, 2019

A study by Locowise found that video content managed to reach 13.4% The study found that videos engaged 5.49% of the audience reached while the engagement rate for photos was 4.67%. There are three Facebook video ad specs you can use–vertical, square and landscape. The case for Facebook video ads.

Facebook 105

Facebook Practices Video Marketing Ads 105

Madison Logic

JANUARY 17, 2024

According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves. As smaller organizations move their operations to the cloud and adopt more advanced technologies to stay competitive, they’ve also become more vulnerable to attacks.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average completion rate and stories length.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Convince & Convert

APRIL 22, 2015

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163