Top Rank Marketing

JANUARY 12, 2024

.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. Social Media Today Which Media Activities Are On the Rise, And Which Are Waning?

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Only B2B

MAY 22, 2020

Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Before deciding on a company, you must first go through their portfolio, recent case studies, and testimonials. State Of-The-Art-Technology.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. This means if vendors haven’t won buyers over during the first two-thirds of the buying process, they have a mere 16% chance of winning the deal.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 84

Vendors Tips Allocation SWOT 84

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

chiefmartech

FEBRUARY 7, 2020

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends?

Vendors 119

Vendors Paid Search Agency API Correlation 119

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Before we dig into what each content syndication vendor should be doing for you, let’s take a quick look at why this approach to marketing is so valuable. Why is Content Syndication Valuable?

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What content syndication platforms or other solutions does that content syndication vendor use to back up their processes?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Sales Engine

AUGUST 2, 2017

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sword and the Script | B2B

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Here are some of the key findings from the most recent TrustRadius study, which builds upon the “disconnect” report. Millennials also don’t place a lot of trust in vendor sales reps.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Influitive

JULY 14, 2017

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

Studies 202

Studies B2B Account Based Marketing ABM 202

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. That’s why I’ve put together 5 questions to ask during your next vendor call. Not all vendors fit all initiatives. With over 7,000 (!) How do they recommend starting out?

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Webbiquity

APRIL 5, 2023

Read reviews and case studies from similar businesses to see how the system has worked for them. In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. Do your research to find the options that best meet your system requirements.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Digilant

DECEMBER 31, 2020

And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Taking the time to thoroughly interview digital advertising vendors before reaching a decision can give you more confidence and peace of mind in your final choice.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. Those engagements with sales are important too: “Of those that agreed the vendor was educated and offered valuable information, 81% said their experience with their sales rep positively influenced their decision to select that vendor.”

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. What’s more, 70 percent of those marketers said they think that number of vendors will increase in the next three years.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

Contently

APRIL 11, 2019

From internal teams and departments to outside vendors and clients, communication is key. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently. In the world of marketing, chances are you are interacting with people in many different roles and departments on a daily basis.

Studies 165

Studies Work Management Planning Content Marketing 165

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75