Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. What do they do for a living?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

Lake One

OCTOBER 13, 2023

If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you. Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. smart device users, according to one study) from using them. The post Marketing giant ‘admits it listens to your conversations to sell targeted ads’ appeared first on MarTech. Leading U.S. ” Why we care.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Conversion Ads 113

Contently

AUGUST 18, 2021

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Even if your target audience is more educated, you can still benefit from simplifying your work. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 93

Case Study Case Studies Studies Work Management 93

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Porch Group Media

JANUARY 30, 2023

And then we geo-targeted a little bit around the store opening, so it was really a fully encompassed strategy. The post Case Study: Email Marketing first appeared on V12. We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Oktopost

DECEMBER 20, 2023

Given that AI is on the rise and here to stay, we’ve rounded up the top five ways you can leverage AI to hit your sales targets. 5 Ways to Use AI in B2B Sales Generating content Sales prospecting Lead scoring AI notetakers Chatbots and virtual assistants Maximize Your Sales Efforts with AI to Hit Your Targets Why Use AI in B2B Sales?

Top of Funnel 76

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 76

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. 5 Steps to the Customer Profiling Process.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies.

ROI 156

ROI Studies Personalization Touchpoints 156

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies B2B 152

Digilant

MAY 7, 2019

There are now ample opportunities for companies with smaller advertising budgets to utilize mobile, display, social, video and out-of-home – and these platforms also have a more targeted, larger reach. CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JANUARY 2, 2020

Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%. Furthermore, 81% are using Stories to resonate with their target audience.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

ANNUITAS

NOVEMBER 7, 2018

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. Request a copy of the results when it is completed by clicking here. Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

Martech

DECEMBER 17, 2021

The association shared some initial stats from the study ahead of the DPAA Summit in October. It would be one thing if this was a study of longtime billboard advertisers. According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Why we care.

Advertisements 102

Advertisements Advertising Marketing Attribution Digital Transformation 102

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

EMagine B2B Blog

SEPTEMBER 15, 2021

For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. . Determining personas for your target audiences helps inform your website’s structure and content. There can also be various personas for each target audience. potential future employees).

PPC 97

PPC Optimization Marketing Websites Social Media 97

Modern B2B

DECEMBER 5, 2023

Job titles and roles Identify the key decision makers and influencers within your target companies. Pain points and challenges What keeps your target audience awake at night? Competitor analysis: Study your competitors’ products or services and their online reviews and feedback. Give each persona a name and a face.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Only B2B

FEBRUARY 21, 2024

Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. Purchase the 2021 High Growth Study: Consulting Edition. Research on target audiences is a priority of 2020. Purchase the 2021 High Growth Study: Consulting Edition.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Digilant

MAY 7, 2019

There are now ample opportunities for companies with smaller advertising budgets to utilize mobile, display, social, video and out-of-home – and these platforms also have a more targeted, larger reach. CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

There are now ample opportunities for companies with smaller advertising budgets to utilize mobile, display, social, video and out-of-home – and these platforms also have a more targeted, larger reach. CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40