6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers.

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5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

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How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. in nearly every survey of B2B marketers, so.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. marketing automation marketing technology martech martech adoption survey

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. According to the “2nd Annual Personalization Development Study” from Monetate, 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development.

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Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey.

Take Part in Our Employer Brand Study Survey!

Hinge Marketing

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic. The survey is ours – but the benefits are yours! Click HERE to Participate in our survey.

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey video

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Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Survey: 36% of Marketers Struggle to Capture the Attention of Customers

KoMarketing Associates

SurveyMonkey recently conducted a survey looking at marketing messages and discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Martin , surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes.

Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.

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The 2018 High Growth Study is Here

Hinge Marketing

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX.

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent.

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Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success. The account-based marketing (ABM) movement has grown rapidly in the last year.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives. As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital.

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.

Survey: More Marketers Experimenting with New Forms of MarTech

KoMarketing Associates

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.” As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies.

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Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey.

Survey: Twitter is More Effective Tool to Reach Local Audiences

KoMarketing Associates

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers?

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Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. You can see the entire survey and results online here.

Contently Case Studies Flipbook: The Finance Industry

Contently

A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43 percent were unsure. The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Leveraging digital for customer-focused insights

Biznology

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Most companies conduct various types of research to understand the needs of the market.

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. The “2017 State of B2B Digital Marketing” study from DemandWave found that 63 percent of marketers expect organic search to bring in revenue in 2017. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult.

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Employer Brand Study Released [VIDEO]

Hinge Marketing

We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. Download the free study and learn all about today’s complex recruiting environment. Download the free study today and discover what a strong employer brand can do for your firm.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology.

2013 B2B Marketing Priorities [Study]

Cody Ward

Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.

Study: 49% of Content Marketers Aim to Drive Brand Awareness

KoMarketing Associates

According to the “ Content Marketing Survey 2016 ” from Clutch, content marketers are developing content with a number of objectives in mind, but brand awareness leads the way. The study also revealed that research and original data, infographics, and product reviews perform best for the company. In fact, we found that the majority of enterprise content marketers surveyed believe paid advertisements are more effective than organic approaches to content distribution.”.

4 Great Reasons to Take the Sales Performance Optimization Survey Today

ViewPoint

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over. Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space.

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How to Use Surveys to Reach B2B Business Goals

Zoominfo

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

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