Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. This short survey should take only 5-6 minutes of your time.

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How to run a customer satisfaction survey

RockContent

Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? This is a straight quantitative survey.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Oracle

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey.

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

State of Experiential Research Study Survey Terms & Conditions

AgencyEA

How to Enter: Limit one survey completion per person. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older.

[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster

Optinmonster

When user’s click on the CTA button in this floating bar campaign, they’ll see a survey embedded inside a popup. At the end of the survey, they’ll need to enter their email ID to get the results.

Case Study: Sweepstakes Company Uses “Smart,” Personalized Surveys to Enrich Knowledge About Users

Evergage

When you’re on a website and see a survey, does it draw you in and engage you – even adding value to your experience? Although most don’t do this, well-executed survey campaigns should! Customer Success customer success case study personalization strategy

Take Part in Our Employer Brand Study Survey!

Hinge Marketing

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic. The survey is ours – but the benefits are yours! Click HERE to Participate in our survey.

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. Here are the survey results: Which best describes your job title? survey results] appeared first on Biznology.

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Oracle

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year.

Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey videoLet’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful.

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Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. marketing automation marketing technology martech martech adoption surveyThe 27 page report provides an insightful analysis of the data, which there’s no point to me duplicating in depth. But I will highlight a couple of findings that are most relevant to my own concerns.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

How to Use Surveys to Reach B2B Business Goals

Zoominfo

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Surveys to support list segmentation: The most successful email marketing programs depend on highly targeted email lists. Fill in the gaps by asking survey questions, such as: What is your job title?

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B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. Those are some of the drawable conclusions from a study by the Demand Gen Report.

Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content.

Study: What secretly drives and motivates influencers?

Brandnew

For our latest study we have surveyed 1,200 of the most popular influencers in North America and Europe. The study was done in collaboration with Jung von Matt/SPORTS and Facelift. The study answers questions like: What do influencers look for when they decide about collaborating with brands? Download the full 10+ page study for free following the button below: Free Download here. The post Study: What secretly drives and motivates influencers?

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. For more information on how to use case studies in your B2B PR, click here.). Once the survey is complete, you can craft it to fit multiple audiences. Case Studies b2b marketin

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research? So, we decided to build our own study and then share the data with the B2B market to help us all become better marketers. The post 5 Essentials To Build A Survey appeared first on Annuitas.

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How To Create A Brand Awareness and Conversion Survey

Outgrow

How To Create A Brand Awareness and Conversion Survey. A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. Such a survey helps a business keep track of its success rates and helps them nurture their clients.

State of Experiential Research Study Survey Terms & Conditions

AgencyEA

How to Enter: Limit one survey completion per person. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Open to legal residents of the continental United States and Washington DC who as of 10/24/19 are 21 years of age or older. Sponsor: agencyEA LLC (“EA”). Participant must […

Appointment Setting Case Study

Valasys

With the aid of client satisfaction surveys, Valasys Media audited their appointment setting services and took corrective and/or preventative actions. Case StudyBackground. Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers. Tasked with generating assessor appointments, Valasys had to sign up business employees through an apprenticeship scheme or through National Vocational Qualification (NVQ).

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. According to the “2nd Annual Personalization Development Study” from Monetate, 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development.

Survey 167

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%

Outgrow

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. This is an interactive quiz case study by Outgrow. We love helping our customers and writing case studies is one of our favorite things to do! (

The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking.

How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. But survey results and reports can also be unreliable and/or misleading.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Martin , surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes. In the study, however, market leadership is only part of the buyer’s equation. The post Study: B2B Buyers Aren’t Too Happy With Salespeople appeared first on The Content Strategist.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. They can do this by creating high quality case studies using their best customers. Best Practices For B2B Case Studies. Writing An Engaging Case Study.

2019 Survey Results: What’s Your Biggest Challenge With Content?

ClearVoice

In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? When reviewing our report, please consider: Marketers were actively seeking content marketing information at the moment they were surveyed — which could affect the overall level of expertise expressed in the results. The post 2019 Survey Results: What’s Your Biggest Challenge With Content?

Chief Outsiders' 2020 CMO Survey: Insights for Marketers

Martech Advisor

Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. Will the 2020 CMO Survey by Chief Outsiders help you in your marketing goals?

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