5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

Survey 130

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. marketing automation marketing technology martech martech adoption survey

Take Part in Our Employer Brand Study Survey!

Hinge Marketing

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic. The survey is ours – but the benefits are yours! Click HERE to Participate in our survey.

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. This year’s survey explored the relationship between video, personalization and ABM for the first time.

The 2018 High Growth Study is Here

Hinge Marketing

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion.

2013 B2B Marketing Priorities [Study]

Cody Ward

Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Martin , surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes.

Marketing technologist study reveals digital business transformation

chiefmartech

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX.

Do you need different kinds of video for sales enablement?

Biznology

Here are the types of content used in sales enablement considered the survey: email templates. customer case studies. Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.)

Video 139

Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success. The account-based marketing (ABM) movement has grown rapidly in the last year.

This Is What Salespeople Say They Need Marketing To Do Better: 14 Ideas from New Survey.

Televerde

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships.

Surveys Show the Growing Commitment to Sales Enablement

B2B Marketing Directions

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. In its 2016 Sales Enablement Optimization Study , CSO Insights found that 37.7%

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent.

Survey 100

Our martech salary survey delivers a lot of great news, but one disappointment

chiefmartech

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. In our survey, 41.3% When we designed this study, we decided to ask participants their gender.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. You can see the entire survey and results online here.

Survey: More Marketers Experimenting with New Forms of MarTech

KoMarketing Associates

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.” As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies.

Survey 100

What Do Agency Employees Really Want? [Survey]

Hubspot

To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes Survey. The survey is anonymous, and should take less than 15 minutes to complete. TAKE THE AGENCY EMPLOYEE SURVEY.

Survey: Twitter is More Effective Tool to Reach Local Audiences

KoMarketing Associates

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers?

Survey 100

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology.

Contently Case Studies Flipbook: The Finance Industry

Contently

A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43 percent were unsure. The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry.

Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives. As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital.

Survey 101

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. Finally, 65% of respondents say case studies are effective.

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. The “2017 State of B2B Digital Marketing” study from DemandWave found that 63 percent of marketers expect organic search to bring in revenue in 2017. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult.

Press 109

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

50 Facts about online consumer behavior not to ignore

Biznology

State of Procurement Study ). Aspect Consumer Experience Survey ). Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co.

Millennials are finally taking action in brand support

Biznology

trillion by 2020 (source: Accenture March 2017 study). Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues.

Brand 132

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half.

Survey 130

Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”.

Survey 100

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.

IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year

Influitive b2b

Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

Employer Brand Study Released [VIDEO]

Hinge Marketing

We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. Download the free study and learn all about today’s complex recruiting environment. Download the free study today and discover what a strong employer brand can do for your firm.

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

ANNUITAS

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . ANNUITAS , a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies. Take the survey here. ###.

Best of 2014: Surveys & Polls

SnapApp

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey!