Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.

Trending Sources

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. marketing automation marketing technology martech martech adoption survey

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

The full survey results will be released next month). Of the total B2B buyers surveyed, 66% said a slow site would cause them to leave the site immediately. B2B Buyer Survey Results. Site performance was just one of the few elements we covered in our B2B buyer survey.

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Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Marketing technologist study reveals digital business transformation

chiefmartech

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted.

This Is What Salespeople Say They Need Marketing To Do Better: 14 Ideas from New Survey.

Televerde

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

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Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

4 Great Reasons to Take the Sales Performance Optimization Survey Today

ViewPoint

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over. Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space.

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Best of 2014: Surveys & Polls

SnapApp

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey!

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. To download a free copy of the 2017 survey report, click here.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. You can see the entire survey and results online here.

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.

5 Surprising Studies on What People Consider "Good" Customer Service

Hubspot

One survey by Gallup measured how engaged customers felt after getting service at a bank. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.)

How to Create Surveys People Won't Hate Taking

Hubspot

Over the years, I’ve seen my fair share of bad surveys. Good surveys, on the other hand, are forgettable. Want to learn how to create good surveys? There are some basic guidelines to make sure people walk away without feeling frustrated from an overly complicated survey design.

Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success. The account-based marketing (ABM) movement has grown rapidly in the last year.

Survey: 71% of CMOs Feel Unprepared For Today’s Market

Marketing Insider Group

This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape. Source: IBM "Global CMO Study" (Oct.,

Surveys Show the Growing Commitment to Sales Enablement

B2B Marketing Directions

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. In its 2016 Sales Enablement Optimization Study , CSO Insights found that 37.7%

Employer Brand Study Released [VIDEO]

Hinge Marketing

We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. Download the free study and learn all about today’s complex recruiting environment. Download the free study today and discover what a strong employer brand can do for your firm.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. Finally, 65% of respondents say case studies are effective.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. How to collate the information and understand what customers were trying to tell them through these surveys? Do these case studies convince you Big Data is helping companies make better decisions?

50 Facts about online consumer behavior not to ignore

Biznology

State of Procurement Study ). Aspect Consumer Experience Survey ). Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

In fact, according to a Bazaarvoice survey, more than 8 out of 10 people say that opinions and recommendations from people they don't know indicate brand quality and influence what they buy. Finding the Right Case Study Candidate. How to Reach Out to Case Study Participants.

What Do Agency Employees Really Want? [Survey]

Hubspot

To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes Survey. The survey is anonymous, and should take less than 15 minutes to complete. TAKE THE AGENCY EMPLOYEE SURVEY.

Do you need different kinds of video for sales enablement?

Biznology

Here are the types of content used in sales enablement considered the survey: email templates. customer case studies. Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.)

Multiple Studies Reveal the Growing Adoption of ABM

B2B Marketing Directions

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half.

Survey: More Marketers Experimenting with New Forms of MarTech

KoMarketing Associates

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.” As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies.

Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue).

Millennials are finally taking action in brand support

Biznology

trillion by 2020 (source: Accenture March 2017 study). Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform

KoMarketing Associates

However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. According to “The CMO Survey Highlights and Insights Report,” CMOs from B2B services companies intend to allocate 13.2 B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network.

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Study: Everyone Talks 'Engagement,' Nobody Knows What It Means

Hubspot

Apparently not, according to Esteban Koslky, a consultant and customer strategist who last year surveyed 45 CMOs and got just about that many definitions for what engagement means. This post originally appeared on the Opinion section of Inbound Hub.