Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7. million digital video viewers in the United States alone.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

FEBRUARY 5, 2024

We’re also going to arm you with practical strategies to turn these challenges into opportunities. Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Webbiquity

MARCH 1, 2022

and average view time by 62.6%.” Known visitors spent on average twice as long viewing content as unknown visitors. Something old, something new…use metrics to drive content strategy. But posts about basic business concepts and strategy can remain fresh and timely for far longer. Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. Click here to view complete infographic at full size.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy. While the 4 Ps of marketing are a convenient back-of-the-napkin sketch, they’re not a full strategy or way to run a campaign.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

MARCH 11, 2024

Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If that’s still your strategy, that’s one reason why you aren’t generating leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. Pairing evergreen content in your social media strategy is crucial if you want to maintain presence to your audience. Views @americanballettheatre Replying to @Sarah are you ready for it??The

Trends 146

Trends Lead Ranking Lead Scoring Brand Identity 146

Contently

MARCH 23, 2023

Metrics help us make data-driven decisions to improve our strategies. Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce. Which provides a more comprehensive view of the customer journey?

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Click here to view more MarTech webinars. Customer expectations are higher than ever.

Marketing Analytics Tools 108

Marketing Analytics Tools Analytics Google Webinar Metrics 108

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. More profile views: Get more people to view your TikTok profile.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Why is audience engagement important for your content strategy?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Martech

FEBRUARY 23, 2024

What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Optinmonster

MARCH 21, 2024

These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Customer feedback is also a powerful resource for your digital marketing strategy. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Let’s dive into some standout campaigns that illustrate just how transformative this strategy can be: Apple Open to anyone interested in Apple product launches, the 2022 livestream was viewed by 30 million people.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Oktopost

APRIL 18, 2024

Hot topics The Art of KPI Selection : Learn why picking the right marketing KPIs is both an art and a science and how this choice can significantly impact the direction and success of your marketing strategies. Don’t let your data just sit; let Patrick show you how to make it work for you.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Get started with Anyword today.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Convince & Convert

MARCH 5, 2024

90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² 74% of Redditors state Reddit is where they go to challenge their thinking and views. Click To Tweet Strategies for Cultivating Loyalty So what can you do to combat this “culture of trialism?”

Research 145

Research Loyalty Case Studies Communities 145

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated. Leads require behavioral momentum.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Learn more about content strategy every week.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

APRIL 17, 2024

Proactive strategies to address those mistakes before Google does. Proactive strategies to get your email campaigns in compliance 1. The view you get in these tools goes beyond what you can pull within your ESP, so make them part of your regular reference checks to keep spam low. Advanced techniques to reduce spam.

CAN-SPAM 105

CAN-SPAM Data Hygiene Domain Privacy 105

Valasys

APRIL 22, 2024

You will get better targeting, engaging formats, and measurable results, which will help you tailor marketing strategies more effectively. Why Your Business Needs to Embrace TV Streaming Platforms Today, consumers are rapidly shifting away from traditional TV viewing habits.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Anyword

APRIL 10, 2024

After you connect your marketing channels, you will get a Talking Points view for each channel – a curated list of talking points that the algorithm generated from the channel data. Imagine the possibilities: increased engagement, boosted conversions, and a marketing strategy fueled by data-driven insights.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Sprout Social

OCTOBER 31, 2023

Our Q3 Pulse Survey also found that 79% of marketers describe influencer content as necessary for their customers’ experiences, and 81% describe influencer marketing as an essential part of their social media strategy. Before I can even think about the influencer I need to hire, I need to consider what my channel strategy is,” he says. “I

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. The big misconception about social is that it’s easy. It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

MARCH 15, 2024

To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. This can serve as the foundation for your manufacturing data strategy. Build a trusted data foundation Connect and harmonize data from any product and system into a complete view of every customer.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

SmartBug Media

MAY 9, 2023

Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! This feature also provides valuable insights into their marketing strategy, enabling them to analyze their campaigns and optimize future campaigns based on the performance of previous ones.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Sprout Social

MARCH 19, 2024

Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies. As such, the insights can give you an in-depth view of the market, customers and competitors. This capability enables you to adjust your strategies proactively and remain competitive.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. But money can’t be your only measure of a successful content marketing strategy, right? Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

APRIL 23, 2024

Because of this, you’ll need to shift your strategies. As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Click here to view more MarTech webinars. Finding an approach that incorporates all of this is vital.

Tactics 115

Tactics SEO Campaigns Webinar Metrics 115

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. In fact, they work best when integrated into your marketing strategy.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Martech

FEBRUARY 1, 2024

Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly. Click here to view more MarTech webinars.

Marketing Management 105

Marketing Management Webinar Metrics Privacy Marketing & Strategy 105