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PPC Audience Strategy: Targeting vs. Observation (With Examples) via @sejournal, @brookeosmundson

Search Engine Journal

Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.

PPC 133
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6 Best Strategies for Targeted Lead Generation

Only B2B

Targeted lead generation is equally important and just putting your website together with a contact form is not enough. We have put together 6 strategies in this article that will help you to target lead generation effectively. The biggest question here arises is can you use email marketing for generating targeted leads?

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Boost Your ABM Strategy with Targeted Events

Engagio

The post Boost Your ABM Strategy with Targeted Events appeared first on Demandbase. Add short description of webinar here.

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What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? via @sejournal, @mirandalmwrites

Search Engine Journal

The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? appeared first on Search Engine Journal.

SEO 137
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. where should you start?

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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal. Here's how to find long-tail keywords and use them to your advantage.

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

Marketing Insider Group

Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level? A strategic ABM gifting campaign can help.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to incorporate intent data into your existing strategy.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it. But where do you start?