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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

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Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. About 32% stated that they do not have a strategy, but there is one planned for development in the near future. Nearly 35% claimed that they want to boost content engagement.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. However, those who document their strategies are far more likely to achieve their top objectives. About 43 percent report lackluster results.

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Survey: 50% of Marketers Have a Strategy in Place to Produce Thought Leadership Content

KoMarketing Associates

Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey. Statistics showed that the majority of marketers (50%) have a strategy in place to produce thought leadership content.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

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Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.