How to Plan Your Video Marketing Strategy

Vidyard

What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement.

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7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

The post 7 Reasons Your Content Marketing Strategy Lacks Content and Strategy appeared first on Marketing Insider Group. Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen.

ABM is a Strategy, Not a Campaign.

The Point

ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. The post ABM is a Strategy, Not a Campaign.

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategyFacing the truth isn’t easy.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group. Marketing StrategyWhen I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

Cognitive content strategy

Biznology

The post Cognitive content strategy appeared first on Biznology. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies. Reframing Market Strategy. Affecting the development of market strategy is a multitude of market forces. by Delwar Hossain.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. The post Influencer marketing is fully integrating with social media marketing strategy appeared first on Biznology.

The Reactive Demand Generation Strategy

ANNUITAS

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Infographic: The State of Content Strategy

Contently

Everyone knows that developing a content strategy is essential for content marketing success. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. ROI Content Strategy distribution Infographic

30-60-10 B2B Content Strategy

Marketing Insider Group

To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group. Companies struggle to keep up with the content demands of a digital business environment.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

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Video Marketing: The Savvy Strategy for 2017

Act-On

Content Marketing Video content marketing strategy digital marketing strategies online video marketing product videos video video content video content marketing video marketingMarketers are giving video a lot of attention — and for good reason.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.

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How to Maximize Your Inbound Strategy

Act-On

That’s why an inbound strategy is so appealing. For this post, let’s focus on what you need to know to maximize your inbound marketing strategy. Inbound marketing is defined as a marketing strategy that focuses on a brand getting found by customers.

Storytelling Is Not a Strategy

Contently

Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. Budgets are too big for brands to invest in a marketing strategy that relies on intuition and creative guesswork.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Marketing Strategy Social Media/Web 2.0 Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Data Strategy and Data Modeling

Modern Marketing

In this blog series, I will walk you through the 5 key strategies to help you better utilise and optimize your programs leveraging the power of data.

What is Strategy?

Avitage

Lack of clarity about content strategy might have roots in a universal confusion about strategy. In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. Well, no wonder we struggle with content strategy.

5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official! Your highly anticipated brand is set to launch soon.

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Improving Data Collection Strategies

Reachforce

In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Form a Digital Marketing Strategy

Webbiquity

In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers. Businesses that don’t take time to form a comprehensive and effective online digital marketing strategy risk being left behind by their competition.

Data Strategy and Data Modelling

Modern Marketing

In this blog series, I will walk you through the 5 key strategies to help you better utilise and optimize your programs leveraging the power of data.

Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The post Domain name registration strategy appeared first on Biznology.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Do Marketers Understand The Word Strategy?

ANNUITAS

When respondents were asked, “Do you have a content strategy?” While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content focused questions leaves one wondering on how marketers define strategy.

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Does SEO Strategy Help or Harm Creativity?

Content Standard

The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course). SEO strategy.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. In the case of Garmin, they began to explore new market strategies. Company Readiness In Market Strategy. Rethinking Market Strategy In A Digital Economy.