7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

The post 7 Reasons Your Content Marketing Strategy Lacks Content and Strategy appeared first on Marketing Insider Group. Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen.

ABM is a Strategy, Not a Campaign.

The Point

ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. The post ABM is a Strategy, Not a Campaign.

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How to save your content marketing strategy from self-destruction

Tomorrow People

You need to be sure that you’re putting out great quality content in your marketing strategy that’s compelling enough to grip and engage the people you need to reach. Ready to take the bull by the horns and steer your content marketing strategy to pastures new?

How to Plan Your Video Marketing Strategy

Vidyard

What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Infographic: The State of Content Strategy

Contently

Everyone knows that developing a content strategy is essential for content marketing success. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. ROI Content Strategy distribution Infographic

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point.

Data Strategy and Data Modeling

Modern Marketing

In this blog series, I will walk you through the 5 key strategies to help you better utilise and optimize your programs leveraging the power of data.

30-60-10 B2B Content Strategy

Marketing Insider Group

To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group. Companies struggle to keep up with the content demands of a digital business environment.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The Reactive Demand Generation Strategy

ANNUITAS

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy.

Five Strategies for Improving Customer Experience

Webbiquity

Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. Set up strategies that focus on listening and paying attention to industry trends and customer chatter.

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.

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Data Strategy and Data Modelling

Modern Marketing

In this blog series, I will walk you through the 5 key strategies to help you better utilise and optimize your programs leveraging the power of data.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Storytelling Is Not a Strategy

Contently

Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. Budgets are too big for brands to invest in a marketing strategy that relies on intuition and creative guesswork.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Marketing Strategy Social Media/Web 2.0 Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media.

5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official! Your highly anticipated brand is set to launch soon.

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What is Strategy?

Avitage

Lack of clarity about content strategy might have roots in a universal confusion about strategy. In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. Well, no wonder we struggle with content strategy.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Cognitive content strategy

Biznology

The post Cognitive content strategy appeared first on Biznology. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

Improving Data Collection Strategies

Reachforce

In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. In the case of Garmin, they began to explore new market strategies. Company Readiness In Market Strategy. Rethinking Market Strategy In A Digital Economy.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. The post What Exactly Is a Content Marketing Strategy? Identify what success looks like and then map out your journey to get there.

Do Marketers Understand The Word Strategy?

ANNUITAS

When respondents were asked, “Do you have a content strategy?” While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content focused questions leaves one wondering on how marketers define strategy.

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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! It’s important to think about these categories of focus before you start creating your strategy.

10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

What are the building blocks of a lead generation strategy?

Sales Engine

That’s what a lead generation strategy is really all about. So what are the building blocks of a lead generation strategy? Content StrategyWhere most B2B companies are investing in content marketing , less than a quarter are satisfied with their return.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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6 Competencies for Enterprise Content Strategy

Avitage

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem.

Five B2B Social Strategy Myths

Salesfusion

The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

For most organizations, a successful social media strategy starts with a strong library of content assets. Before making plans to launch or optimize a social strategy, social media managers should have access to a resource that houses all existing content available for sharing. Plan your social content strategy based on where video makes sense, where infographics, and even GIFs, perform best.

Is Your Lead Generation Strategy Broken?

ViewPoint

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. Lead Generation Marketing Strategy

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization Posted in Innovation.

Adding Marketing Automation to Your Inbound Strategy

Salesfusion

The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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