Need a Better Marketing Strategy? Use a Digital Strategy Template

Marketing Insider Group

How strong is your organization’s digital marketing strategy?We We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If The post Need a Better Marketing Strategy?

Seven Ways to Boost Your Marketing with Holistic Strategies

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Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

The post 7 Reasons Your Content Marketing Strategy Lacks Content and Strategy appeared first on Marketing Insider Group. Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen.

How to save your content marketing strategy from self-destruction

Tomorrow People

You need to be sure that you’re putting out great quality content in your marketing strategy that’s compelling enough to grip and engage the people you need to reach. Ready to take the bull by the horns and steer your content marketing strategy to pastures new?

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

the Impact of Your Content Strategy The Global Content Impact Index 2ACROLINX · GOOD VS. GREAT APRIL 2016 Content is critical to your business. Good vs. Great: How to Double (Yes, We Mean Double).

5 Content Strategy Mistakes that Are Killing Your Results

Act-On

If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy

6 Marketing Strategies to Improve Your Campaigns

Act-On

Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

How to Maximize Your Inbound Strategy

Act-On

That’s why an inbound strategy is so appealing. For this post, let’s focus on what you need to know to maximize your inbound marketing strategy. Inbound marketing is defined as a marketing strategy that focuses on a brand getting found by customers.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group. It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.

Report: How Top Businesses Approach Content Creation

challenges they face, the strategies they use, and the best practices they employ. and strategies BUT A VARIETY OF CHALLENGES CAN. Among those who do, about half of them (52 percent) update their strategy on an ad hoc, as-.

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Developing and executing a documented content marketing strategy is one critical success factor, as noted below. There are several useful methods for creating a strategy, including thinking like a reporter or using the ACKTT content strategy framework. Document Your Strategy.

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Six Steps to a Successful Lead-Management Strategy

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Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management

How to Create a Content Marketing Strategy for Virtual Reality

Act-On

Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing StrategyAre you thinking about using Virtual Reality in your content marketing?

How to Form a Digital Marketing Strategy

Webbiquity

In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers. Businesses that don’t take time to form a comprehensive and effective online digital marketing strategy risk being left behind by their competition.

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategyFacing the truth isn’t easy.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

a strategy for both salespeople and marketers. correctly can drive a variety of business goals, from marketing through to sales strategy. a Poor Discounting Strategy The most successful businesses use value-based discounting, by offering discounts based on the value. strategy.

Top Digital Marketing Strategies For Retailers

Marketing Insider Group

So, which strategies are you using to engage your customers and prospects […]. The post Top Digital Marketing Strategies For Retailers appeared first on Marketing Insider Group. Marketing StrategyDigital marketing in retail is an endlessly evolving discipline.

B2B Sales Content Strategy

Avitage

When it comes to content and strategy, few people share a clear and common meaning of each word. This is a sales content strategy guide for the perplexed. Strategy (See What is Strategy?) His definition is: Strategy is the creation of a unique and valuable position.

How to Jumpstart Your International B2B Ecommerce Strategy

Marketing Insider Group

The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group. Marketing StrategyThe global B2B industry is thriving, and it offers all kinds of excellent opportunities for many companies that feel limited within their own country.

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. The post 7 Ways to Reboot Your Brand’s Content Marketing Strategy appeared first on Marketing Insider Group.

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eBook: The 9 Ingredients Your Need to Create Better Content

developing a mature content strategy. is developing a strategy to guide you. A sound content strategy includes some key. How Acrolinx Helps Once your content strategy is built, Acrolinx. way to helping your content strategy get the. Content Strategy Ingredient 9.

The Marketing Strategy for Building Your Audience First

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In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. The post Influencer marketing is fully integrating with social media marketing strategy appeared first on Biznology.

How to Correct a Failing Marketing Strategy

Marketing Insider Group

Developing and delivering a successful marketing strategy can be difficult if you take all the factors into consideration. The post How to Correct a Failing Marketing Strategy appeared first on Marketing Insider Group. Marketing Strategy marketing marketing strategy mistakes tipsOn one end, you have the products your brand needs to push to new markets and audiences… While on the other — you have to do justice to the people who use your products already.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy).

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group. Marketing StrategyWhen I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things.

Smart Strategies that Give Your SMB Marketing a Boost

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Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

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How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group. Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. B2B video marketing is getting an upgrade in 2018.

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The Sales Enablement Handbook

enablement strategy should work on the premise. Tools/Software Coaching strategies for sales enablement is often best tailored to the needs of. training, which can allow sales ops to collect data, structure strategies and report. wider sales enablement strategy.

Three Types of Tools to Use for Content Strategy and Planning

Webbiquity

Here are three different types of tools that can help in the content strategy and planning stage. It begins of course with developing a content marketing strategy, using a model like the reporter’s questions or the ACKTT framework.

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Five Strategies for Improving Customer Experience

Webbiquity

Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. Set up strategies that focus on listening and paying attention to industry trends and customer chatter.

A SWOT for Your B2B Marketing Automation Strategy

Act-On

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand. Marketing Automation Marketing Strategy

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Cognitive content strategy

Biznology

The post Cognitive content strategy appeared first on Biznology. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

You may be tempted to use buzzwords to impress clients, but again, it’s a risky strategy. “We strategy (“Beanz Meanz Heinz”), a mistake can only harm. WATCH YOUR TONE!

Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Act-On

But don’t rest on your laurels too long; there are many great seasonal marketing and promotional activities you can implement as part of your summer marketing strategy! Here are a few of the summertime marketing strategies that can help you beat the lull in the coming months.

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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SEO Strategies and B2B Trends to Watch for in 2018

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In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building. AI Marketing Strategy SEO Video

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy