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6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use. Manufacturers have unique marketing challenges that other businesses don’t face.

Strategy 300
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Seven Content Types to Focus on in Your 2023 Marketing Strategy


A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Guest post by Natasha Lane. They’ll appreciate the data-heavy nature of this listicle.

Content 238
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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023. There’s not always going to be a cut-and-dry reason that a client leaves.

B2B 339
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Compelling, creative, but persuasive video creation strategy

NuSpark Consulting

The post Compelling, creative, but persuasive video creation strategy first appeared on NuSpark Consulting. Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting.

Creative 130
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You’ve got a solid brand strategy… so now what? In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing. You’ve got the elevator pitch down pat.

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New Social Media Advertising Strategies for 2023


While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Is Your Content Marketing Strategy Ready for GA4?


3 Tips for Preparing Your Content Strategy for GA4 For brands, GA4 offers more tangible ways to measure if you’re truly reaching your audience and meeting your content marketing goals. But a pile of data is not a strategy. The post Is Your Content Marketing Strategy Ready for GA4? appeared first on Contently.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)

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11 Email Deliverability Strategies to Reach the Inbox

11 strategies to hit the inbox and improve your sender reputation. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. You’ll learn: The most common deliverability issues and why they happen.