Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.

Top 5 SEO Strategies to Help You Rank Higher


An SEO strategy is essential to playing the marketing long game. To keep up, you need to stay up-to-date on the latest strategies and search engine updates. Keyword research is critical to a good SEO strategy. And following these SEO strategies can help set you up for success.

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7 Tips for a Successful Email Marketing Strategy and Campaign


Email marketing strategyEmail marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Inbound Marketing Industrial Marketing Industrial Marketing Strategies

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. “Anyone can write an article about social media strategy—why should I read yours ?” Strategy

Inbound Email Marketing Strategy


Fundamentally, they were more occupied with outbound marketing or more traditional promoting strategies to ensure that their message reached the general population. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.

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Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.

The PESO Model & Your Demand Generation Strategy

The Point

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

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3 Strategies for Revamping Your Promotional Metrics

Marketing Insider Group

How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many promotional metrics look at overall engagement volume, which only looks at part of the picture of your marketing strategy. Marketing Strategy

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?

3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing

Contently - Strategy

” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. So three years ago, we started building a content strategy tool called StoryBook to help us make better decisions.

The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. 2 Primary Benefits of the Product-Led Growth Strategy.

Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

One question that will override many others is that of how to reset your overall buyer strategy. Buyer Strategy. A place to start is to first consider what is meant by buyer strategy.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Industrial Marketing Today

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Dana Polihovsky

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

If you’re wondering whether there’s money to be made with the strategy, we only need to look at Siete Foods, a family-owned business which started in 2014 with grain free tortilla chips and in 7 years reached an estimated revenue of $21 million.

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Industrial Marketing Industrial Marketing Strategies

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Successful Lead Generation Strategies


The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Here are five lead generation strategies that will lead to success in the new year. .

Prep Your Team for the Future of Marketing with These Key Lessons


Not having the knowledge and education to integrate new AI tech successfully into strategy and process. Future marketers will focus on strategy, testing what AI delivers, and optimizing AI to perform better tasks. The future of marketing is bright with opportunity.

How to Recession-Proof Your Marketing Strategy


The post How to Recession-Proof Your Marketing Strategy appeared first on Influitive. Last month, the Influitive leadership team kicked off our first ever Recession Proof Marketing (RPM) event in Boston.

Is Gratitude Part of Your Messaging Strategy?


Still, many organizations struggle to incorporate a sense of gratitude into their messaging strategies. The post Is Gratitude Part of Your Messaging Strategy? It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests.

Successful Full Funnel Marketing Strategies for Startups

Lake One

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail?

What Is an SEO Marketing Strategy?

Marketing Insider Group

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy.

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This Simple Content Strategy Template Will Help You Organize Your Content Program

Contently - Strategy

Planning a content strategy can seem overwhelming to a lot of marketers. That’s one of the big questions we tackled in our free content strategy course. After three months, you should be able to optimize your strategy based on which topics perform best.

The Lead Generation Strategy Guide


Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

5 Customer Research Methods No B2B Company Should Skip


“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Content Marketing Strategy customer research strategyCustomer research can surprise you. Think a new product feature would be awesome?

A Practical Inbound Marketing Strategy for B2B Companies

Marketing Insider Group

Let’s dive into the areas you need to be focusing on and some steps you can take to create an inbound marketing strategy for your business. Want to brush up on what goes into an inbound marketing strategy first? These observations can help inform future strategies.

Digital Transformation & Content Marketing Technology


In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. What insightful strategy could humans create given more time? It’s no secret that technology is changing the very fabric of business today.

Is Your SEO Strategy Aligned with Your Content Marketing Strategy?


Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

By March 13, the entire marketing team was mobilized around an entirely new content strategy. The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. The COVID content strategy.

7 SEO Tools No B2B Content Marketer Should Be Without


Keyword discovery tools like Google Keyword Planner, AnswerThePublic, and WordTracker are essential to building an effective search engine optimization strategy. Despite the cost, you’ll find it indispensable to achieving your SEO strategy ranking goals and objectives.

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Modern Email Strategies for Lead Nurturing

B2B Digital Marketer

Using modern email strategies for lead nurturing, she explains to us how to nurture leads effectively. 23:07 – Strategy vs. storytelling. ” “When people tell me that they don’t see email work for them, I often see a data, analytics, and strategy disconnect.”

A Checklist for Growing Your Content Strategy

Contently - Strategy

Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. If your strategy has changed drastically from the earlier version, you’ll likely want to start measuring new things. The post A Checklist for Growing Your Content Strategy appeared first on Contently.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.