Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

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The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

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Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind. Keep the format in mind.

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ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. One of the most underrated skills in business today is the ability to write in a first-person voice.

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Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The next time you’re writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?

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Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. I can hear it now. “Oh, Oh, we should talk about all of these totally awesome product features!”

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Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Why you should write at an elementary school level.

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FMG Suite

FEBRUARY 2, 2021

4000 BC, the oldest known writings are created. Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling.

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KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Vigorous writing is concise.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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CopyBlogger

DECEMBER 1, 2022

I once recorded a podcast episode with Seth Godin where we talked about storytelling. The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger. During our conversation, he made a. Continue Reading.

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ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. How Is Marketing Writing Different From Other Types of Writing?

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. Lewis writes: “In medicine, this can improve health outcomes just as advancements in medical science do.

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ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. Has the classical view of emotions perpetuated our use of stereotypes and tropes in storytelling? storytelling #writing Click To Tweet. And it didn’t work.

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BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. The Takeaway.

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Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. It cannot combine and write in different styles like Jasper or ChatGPT. The system remembers your writing style and preferences. offers two ways to write a blog post: Freestyle and Blog Post Wizard.

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ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Animalz blog

SEPTEMBER 19, 2022

“I’ll write a fictional story for one of my clients.” ” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller?

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Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Stevens & Tate

APRIL 7, 2021

This is where brand storytelling comes in. Brand storytellin g involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1. That’s it.

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Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling?

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Heinz Marketing

DECEMBER 26, 2020

A Place to Write. Some wise words on writing and how non-complicated it needs to be. 9 Video Storytelling Tips to Engage Your Audience. Video storytelling is a great method for educating, entertaining, and engaging your audience. How To Build A Customer-Centric Culture In Your Workplace. Thanks, Syed Balkhi.

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Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

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Stevens & Tate

MAY 12, 2021

This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1.

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Contently

JANUARY 19, 2018

.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. It added another dimension to my theory about good writing. Teach them something new.

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ClearVoice

OCTOBER 4, 2020

A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. In the 1930s, a young, aspiring writer Arnold Samuelson visited famed author Ernest Hemingway for some writing advice. Just start writing.

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ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

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The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

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Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. I should, but I just don’t know what to write about.”. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. He shook his head. “I Look at that denim!”

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Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Editor’s tip: Having trouble writing copy that speaks to your visitors? Back your writing with numbers.

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ClearVoice

NOVEMBER 10, 2019

I used a free online essay-writing bot and I have to say, the results were quite disappointing. The topic I typed in was, “How To Write” and the first sentence from the bot was… “How to make my article at APA style East Country.” writing #contentmarketing Click To Tweet. Agree or disagree?

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Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

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Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

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