Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. One of the most underrated skills in business today is the ability to write in a first-person voice.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. Big brands use this strategy because it works. I can hear it now. “Oh,

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Storytelling Brand Identity Branding Word of Mouth 205

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. .” Unfortunately, it often doesn’t make for very good content or storytelling.

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Storytelling Cable Class Viral Marketing 158

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. What Is Brand Storytelling?

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. Instead, Barrett found that the body’s core systems work together to predict and simulate an emotion in wide variances and instances. And it didn’t work.

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Storytelling Correlation Click Rate Youtube 98

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. In this article, Paola Cecchi-Dimeglio , Taha Masood , and Andy Ouderkirk analyze what exactly makes pushes for innovations work.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling.

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Storytelling Business Urgency Marketing Differentiation 100

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Would you like to attract the kind of passionate fanbase that the cable news networks have?

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Top of Funnel Tips Content High Quality Lead 279

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.

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Storytelling Amazon Marketing & Strategy Click Rate 130

Animalz blog

SEPTEMBER 19, 2022

“I’ll write a fictional story for one of my clients.” ” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller?

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Storytelling Content Marketing Planning SME 55

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Content4Demand

APRIL 24, 2020

Businesspeople don’t stop being humans when they start working. Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write.

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Storytelling B2B Marketing B2B Case Study 66

The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects. Identify the problem they were facing.

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Case Study Case Studies Storytelling Studies 62

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

Contently

JUNE 29, 2021

“They don’t want to work for—or with—companies that they think are tone deaf or disingenuous. We worked with Contently to recruit a team of global writers of all races, ages, gender identities, and sexual orientations. ” One of the first steps was increasing the diversity of voices on the site. “We

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

ClearVoice

AUGUST 31, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part three, we look at how index cards help writers organize ideas and improve storytelling. writing #storytelling Click To Tweet.

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Storytelling Organization Research Creativity 82

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

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Storytelling Business Copywriting Banner Ads 100

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

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Storytelling SIC Template Case Studies 100

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. “We think we write and speak well but we can all get better at that. Future of Storytelling website. Dr. Paul J. Zak is a fascinating man. Quotes From This Episode.

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Storytelling Act-On Studies Purchase 128

DiscoverOrg

MARCH 25, 2016

It’s pretty much the nature of the bargain — write a book that holds my interest, and I’ll keep reading it. If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so. I give you my time, and you ensure I remain motivated to move forward. Quid pro quo.

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Storytelling Fulfillment Sample Sales Cycle 120

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Convince & Convert

MAY 23, 2016

As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on. It’s so important when you’re remembering stories never to write your story out.

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Storytelling Youtube Resources Practices 75

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 65

ClearVoice

NOVEMBER 20, 2018

I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to. No writer likes writing their bio (which is an interesting conundrum, when you think about it). They won’t help you write good content. Great idea.

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Work Management SME Sales Qualified Leads High Quality Lead 78

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.”

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Buyer Personas Storytelling Creativity Conference 212

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. It’s especially effective in business because buildings don’t write checks, people do. Mockup of Freytag’s Storytelling Pyramid. Probably not.

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Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. It’s especially effective in business because buildings don’t write checks, people do. Let’s look at two storytelling structures: Freytag’s Pyramid , and The Hero’s Journey.

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Storytelling Video Marketing Lead Ranking Stats 65

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings.

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Marketing AI Curation Content SERP 313

Marketing Insider Group

MARCH 11, 2024

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key. A/B testing different thumbnails can also be a great way to see what works best for your audience.

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Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve seen it in companies I’ve worked for and in companies I work with. And since she lives and works close by to me, I reached out and we grabbed a coffee. .” Have you ever heard that line? I was intrigued.

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Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

SEPTEMBER 12, 2023

The Power of Human-Generated Content The art of storytelling is inherently human. This process creates a seamless loop, where man and machine work together in the creation and distribution phases, maximizing ROI. Read more about our work with Nutanix here. Here’s what we recommend: Precise Distribution.

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