Introducing ‘The Storytelling Edge’


And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Data Storytelling Is Essential for the Modern PR Strategy


Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

4 Elements of Great Storytelling, Backed by Neuroscience


The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. Content marketing is in a crisis.

11 Storytelling Lessons That Will Transform Your Content Marketing


For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Is your work nudging people to ask for more?

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. Working on a ranch under the big skies of Montana as a strapping young man. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create.

How Storytelling Can Enhance Authenticity For Purposeful Branding


The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers. Storytelling describes a journey and is ideal for meaningful change.

How storytelling can shape the corporate brand and culture


These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

5 (More) Secrets of Great Storytellers

Content Marketing Institute

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

5 Simple Ways to Use Storytelling in Your Marketing


But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. Great storytelling relies upon emotion. Storytelling can help with all of that.

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. What can we take away from their work?

8 Exceptional Examples of Customer-Led Storytelling


Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Storytelling books empathy

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? Storytelling is an art form as old as time and has a place in every culture and society.

8 Impressive Examples of Employee-Led Storytelling


We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and.

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common


And thus, after a decade of work and innumerable headaches, we got Star Wars —a story that every person on Earth has heard about. (In This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. Want to hear more about ephemeral storytelling?

Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure. Investigative reporting is hard, time-consuming work.

6 Video Storytelling Formats That Can Engage Your Customers


Here are six video storytelling formats to test out: 1. Those might come from your sales team, but can just as easily be the staff who are engaging with your customers or working on the factory floor. Articles Storytelling Video Marketing

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell.

Aging 280

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

How Important Is Brand Storytelling?

Unbound B2B

They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. Even though our civilization is more technologically advanced today, the neurobiology of storytelling is much the same as it was millennia ago. The answer is: storytelling.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers.

Video Storytelling: How to Drive Connection Through Narrative


Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips.

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling.

Deloitte: Storytelling boosts sustainable innovation

Integrated B2B

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?”

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. Why risk the reputation of your brand with poor quality work for some marginal savings? We work with them to get them up to speed pretty quickly.

ABC: How Storytelling Can Impact Lives


For ABC13 KTRK-TV in Houston, that triggered a response of 10 digital producers working around the clock to keep the public updated and informed. The post ABC: How Storytelling Can Impact Lives appeared first on ScribbleLive.

The Importance of B2B Storytelling


From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Why Storytelling Is Powerful. Importance of B2B Storytelling.

The Rise Of The Citizen Storyteller: Part 2

Marketing Insider Group

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers.

The Importance of Storytelling


Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Stories put our brains to work.

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Some employees will make the connection easier between the company’s brand story and their work than others will.

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling


In part three, we look at how index cards help writers organize ideas and improve storytelling. Connection index cards : These link ideas between your research work plan and your sources. writing #storytelling Click To Tweet. Articles Creation Storytelling Writing

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation

The copy changes were hypothesized to deliver a prospect-level appeal of letting us “work with your consultant” instead of “doing the work yourself.”. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. You have to work backwards from the audience.

More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred.

Words 284