Why Data Storytelling Is Essential for the Modern PR Strategy


Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Introducing ‘The Storytelling Edge’


And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

How Storytelling Can Enhance Authenticity For Purposeful Branding


The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers. Storytelling describes a journey and is ideal for meaningful change.

8 Exceptional Examples of Customer-Led Storytelling


Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. Great storytelling relies upon emotion. Storytelling can help with all of that.

5 (More) Secrets of Great Storytellers

Content Marketing Institute

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. Working on a ranch under the big skies of Montana as a strapping young man. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create.

11 Storytelling Lessons That Will Transform Your Content Marketing


For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Is your work nudging people to ask for more?

4 Elements of Great Storytelling, Backed by Neuroscience


The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. Content marketing is in a crisis.

How storytelling can shape the corporate brand and culture


These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

5 Simple Ways to Use Storytelling in Your Marketing


But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. Want to hear more about ephemeral storytelling?

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? Storytelling is an art form as old as time and has a place in every culture and society.

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. What can we take away from their work?

How Important Is Brand Storytelling?

Unbound B2B

They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. Even though our civilization is more technologically advanced today, the neurobiology of storytelling is much the same as it was millennia ago. The answer is: storytelling.

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling


In part three, we look at how index cards help writers organize ideas and improve storytelling. Connection index cards : These link ideas between your research work plan and your sources. writing #storytelling Click To Tweet. Articles Creation Storytelling Writing

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell.

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Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure. Investigative reporting is hard, time-consuming work.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)


With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. A paid option, called Canva for Work , is $9.95

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. Content Marketing Strategy Storytelling

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common


And thus, after a decade of work and innumerable headaches, we got Star Wars —a story that every person on Earth has heard about. (In This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

The Importance of Storytelling


Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Stories put our brains to work.

Deloitte: Storytelling boosts sustainable innovation

Integrated B2B

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters.

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. So it’s not that surprising that storytelling has become a fundamental part of any solid user experience strategy.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?”

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers.

How Storytelling Can Help You Close More Real Estate Deals

Outbound Engine

Without a strong working knowledge of electricity, ancient Greeks anthropomorphized nature in order to understand why things happen. It’s how our brains are wired to work. My team and I spend a significant amount of time teaching our new employees storytelling techniques.

ABC: How Storytelling Can Impact Lives


For ABC13 KTRK-TV in Houston, that triggered a response of 10 digital producers working around the clock to keep the public updated and informed. The post ABC: How Storytelling Can Impact Lives appeared first on ScribbleLive.

The Importance of B2B Storytelling


From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Why Storytelling Is Powerful. Importance of B2B Storytelling.

[Storytellers Interview | Inbox Collective] Lessons learned from launching over 40 newsletters


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers. I’ve been working in journalism for a decade. I’ve worked at several different news organizations, but most recently I came to The New Yorker as its first Director of Newsletters.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution


Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Digital Transformation Strategy athenahealth B2B best practices helthcare KPIs Storytelling