Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

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Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

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Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the element of surprise.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.

How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. What is a viral video?

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. The post Going Viral Is Not a Video Strategy appeared first on Contently.

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Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below.

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‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Contently

Before long, it went viral. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK videoIn 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years.

5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class.

4 Tips for Creating Viral Content

Walker Sands

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. To channel the power of storytelling, try creating content with a captivating narrative, such as the success story of a current client, while talking about your business along the way. Content Just a Book B2B content Contagious content marketing Content Tips Jonah Berger Just a Book 2019 storytelling Viral Marketing

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. One of the secrets to the success of BuzzFeed and other viral sites is they don’t try to speak to everyone in every story; they try to relate very deeply to specific identity groups and bet that those groups will share these stories prolifically. Want to learn the other three elements of great storytelling?

Pokémon Go and the virtual future of storytelling

Biznology

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. The way I see it, Pokémon Go is the first real viral success of augmented and virtual reality. What Pokémon Go says about the Future of Storytelling. AR and VR have the potential to re-shape storytelling. The post Pokémon Go and the virtual future of storytelling appeared first on Biznology.

13 Tips on How To Go Viral in 2020

Scoop.it

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. Aside from hoping it goes completely viral, my expectation is that visitors have a really fun experience and understand the value of impactful visuals, and the value of design. The Power of Visual Storytelling from NewsCred.

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The Rise Of Visual Storytelling

Marketing Insider Group

How To Take Advantage Of Visual Storytelling. It is not about “going viral.” The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences.

The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Video storytelling is most effective when the story being told is relevant to the brand, entices viewers to change their behavior, and motivates them to buy a product or service. When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior.

Unwrapping a Brand Storytelling Journey

Content Standard

” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Further, Extra takes advantage of the virality that adorably romantic marriage proposals have gained over the past couple of years. Extra nails brand storytelling here on all levels. Everyone loves the romanticism of a journey.

8 Exceptional Examples of Customer-Led Storytelling

ClearVoice

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. Anger leads to virality. Video Storytelling Tips.

Control the Conversation with Disruptive Video Storytelling

Vidyard

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. viral in nature. The post Control the Conversation with Disruptive Video Storytelling appeared first on Vidyard. How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. However, strong storytelling comes from a big-picture view that takes all of social media marketing into account at once.

9 Experts Answer “What Makes an Online Video Worth Sharing?”

Oracle

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” The technological advances in video capture and editing in the past few years have finally made it accessible as storytelling medium for a huge percentage of modern marketers. Marketers and creative types are constantly on the hunt for video marketing tips.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative With Video Storytelling 3.3

5 Visual Storytelling Methods Writers Should Embrace in the ’20s

ClearVoice

The good news is that these visual devices and evolving storytelling methods don’t just write themselves. and to encourage visual thinking, here are five visual storytelling devices that are only getting bigger and brighter by the day. Articles Creation Storytelling

How To Make Your Next Blog Post Go Viral

Outbrain

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links. With viral marketing, you let others share your content for you. What Makes Content Go Viral? 5 Ingredients of Viral Content.

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Unwrapping a Brand Storytelling Journey

Content Standard

” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Further, Extra takes advantage of the virality that adorably romantic marriage proposals have gained over the past couple of years. Extra nails brand storytelling here on all levels. Everyone loves the romanticism of a journey.

Emotions, Arousal, and the Science Behind Why Stories Get Shared

Contently

Research by Jonah Berger and Katherine Milkman shows that viral content is driven by emotional transmission and arousal. ” But as they discovered, virality is more complicated than that. Berger and Milkman went a bit further in their study, determining how different emotions impact viral content. Storytelling data visualization emotions Fractl viral contentData visualization doesn’t work without emotion.

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“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Armed with this knowledge, your CMO cries: “Make me a viral video!” “With the whole ‘pivot to video’ that’s going on in modern media, there’s a danger in losing a lot of great storytelling tools and methodologies,” says Steven McCann of Shearwater Films , one of Skyword’s own video contributors. The post “Make Me a Viral Video!”—Tackling

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How Video Storytelling Works and Why It’s a Powerful Marketing Tool

Outbrain

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video Storytelling Basics. How to Make a Storytelling Video.

What Did You Miss From the 2019 Minnesota PRSA Digital Storytelling Workshop?

Brandpoint

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” “Expertise, Authority and Trust in Digital Storytelling: What’s Working in 2019” Scott Severson , President of Brandpoint, opened the day with an informative keynote presentation. Less “let’s go viral” and more “let’s build community.” Minnesota PRSA is a chapter of the Public Relations Society of America (PRSA).

The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

Instead, ideal candidates are "inventors, teachers, artists, scientists, change agents, storytellers, big-picture thinkers, prodigies, performers, makers, technologists. Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sitting in the audience -- is a little like applying for college, with a short essay-style application including questions like "What are you passionate about?" But to speak at a conference is even harder.

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Why Employees Are Your Most Powerful Brand Storytelling Tool

Content Standard

” Even aboard a different airline, Southwest’s brand storytelling efforts take flight. Employees, as Southwest has found, can be a brand’s greatest storytelling asset. By utilizing employees as storytellers, brands show they’re invested in their teams, while also gaining audience trust. Why Employee Storytelling Works. Content that shines a light on employees can also be an effective storytelling technique.

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. You can’t talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

An Actionable Guide to Visual Storytelling

SnapApp

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand. What Is Visual Storytelling – and What’s in It for Your Brand? . Examples of visual storytelling are everywhere.

Webinar: How GE Keeps a Huge Audience Coming Back for More

Contently

“I basically ignored press releases and focused one hundred percent on storytelling. While most companies were just warming up to the idea of storytelling, Kellner and GE were building one of the most sophisticated branded content operations in the world. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Brands GE reddit viral webinar