Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Done right, direct mail campaigns can increase engagement and fuel good will and positive word-of-mouth. VR can be a vehicle for powerful storytelling.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. And Snapchat users now watch nearly 800 hours of video content per second. What Are Spectacles?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Convince & Convert

NOVEMBER 10, 2014

They planned to create a video portraying a true story that captured the raw experience of motherhood. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. You definitely want to check out the video here. Let’s collaborate!

Case Study 151

Case Study Case Studies Storytelling Studies 151

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. For example, you can post a behind-the-scenes video that highlights your company culture. It immerses readers into the ethereal world of ballet with essays, still images, and short-format videos. So, what is a marketer to do?

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Valasys

NOVEMBER 28, 2023

Content Marketing: Crafting Compelling Narratives The art of storytelling is the foundation of many effective marketing techniques, and content marketing takes centre stage here. Companies may communicate their story and establish a closer connection with their audience by using blogs, articles, videos, and infographics.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Martech Advisor

JANUARY 9, 2020

Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Single Grain

FEBRUARY 14, 2020

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. This video is not a typical promotional campaign video.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Hubspot

APRIL 16, 2019

However, Game of Thrones’ masterful storytelling isn’t the only reason why it’s season eight premiere broke HBO’s ratings record. Since almost every Game of Thrones fan recommends the show to all their friends, which generates a lot of word-of-mouth marketing, the series doesn’t really need any influencers promoting it.

Buzz 71

Buzz Paid Search Agency Word of Mouth Viral Marketing 71

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Martech Advisor

JANUARY 28, 2020

Video marketing is on the rise, and B2B marketers are using videos to create how-to, branded, explainer, influencer marketing, product review, event coverage, etc. Organizations are also utilizing webinars, live video, and ephemeral video content to cater to different content consumption preferences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Single Grain

OCTOBER 25, 2022

Imagine if you had one of your own customers create an amazing video about how they used your product and how it helped them achieve their goals. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. made a TikTok video of herself using an eye cream from skincare brand Peter Thomas Roth.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Think infographics and how-to videos. For a complete deep-dive, check out this video that walks you through the 17 most important metrics.

Social Media 130

Social Media Paid Content Campaigns Media 130

Single Grain

APRIL 28, 2020

For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast: Some pieces will also be repurposed to our blog where we publish about three times per week. Start by offering a great service and then build a referral program that brings word-of-mouth business.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Contently

OCTOBER 5, 2018

There are a few different levels of measuring this: Reach/Awareness: Metrics like unique visitors, pageviews, and video views are still important. Loyalty: A viral article looks good in a vacuum, but if 98 percent of those people never come back, how much did that post actually help your company? Shares matter. More on that here.

Top of Funnel 127

Top of Funnel Brand Identity Branding Content 127

Optinmonster

FEBRUARY 19, 2024

Posts on X take several forms: written posts, images, links, memes, and videos. This use of visual storytelling ensures that the post grabs people’s attention even if they are skimming through their feed. You can choose text-based, image, and video ad formats to meet your business goals. Let’s get started.

Paid Content 98

Paid Content Lead Generation Lead Scoring Lead Ranking 98

Single Grain

FEBRUARY 10, 2020

In contrast, “content” itself usually refers to blog posts, images and videos that are informative, educative or entertaining in nature. An editorial calendar outlines the topics you'll cover, the content format (blog post, infographic, video, etc.), Storytelling. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

SEPTEMBER 3, 2019

million subscribers who get every single video update: Most of their videos have tens of millions of views, and that’s not even counting their TEDx, TED Fellows, TED-ed, and other channels: The reason that TED does so well is that they’re committed to creating “ideas worth spreading.”. Takeaway Tip.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Convince & Convert

DECEMBER 30, 2015

We’ve found posts with the words “How To” in the title perform really well for evergreen content. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Controversy is one of the ways to publish viral content. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

We’ve found posts with the words “How To” in the title perform really well for evergreen content. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Controversy is one of the ways to publish viral content. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168