Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Ready, Set… Animate.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Sprout Social

AUGUST 2, 2022

Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. This list will help. Short-form video. Consumers like stories.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Vidyard

FEBRUARY 14, 2014

In the age of the informed buyer it’s important to humanize your brand with compelling storytelling, but this can be challenging if you sell a B2B solution. The post The Importance of Customer Centric Video Storytelling appeared first on Vidyard. Next time you plan a new marketing video, consider how you can do the same.

Storytelling 51

Storytelling Video Marketing Verticals B2B Marketing 51

Televerde

JANUARY 11, 2021

Include pain points and verticals as categories on your menu to bring back lost leads. For email subscribers, develop a new automated journey with relevant content for their vertical. If you include promotional content, make sure it’s concise and useful such as a product comparison or case study from their vertical.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. The first is that the videos and the photos we’re using are primarily vertical. What is important today is how you tell a story.

Social Media 120

Social Media Media Storytelling Social Networks 120

Rev

APRIL 12, 2023

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. GumGum personalized storytelling GumGum, an AI contextual intelligence company, leverages ABM for its “personalized storytelling ” approach.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Content Standard

DECEMBER 27, 2018

The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. In June, Instagram launched IGTV , a new app for watching long-form, vertical video. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

The ROI Guy

APRIL 15, 2014

How should the value messages, insights and justification vary based on verticals and the recent changes they might be experiencing? One provider delivers a one-size-fits-all 3 business objectives and 9 challenges that don’t speak well enough to the different stakeholders and their unique “point of value”, much less different verticals.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Audience-specific messaging likely yields personas that target a specific role within that vertical. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Webbiquity

AUGUST 20, 2019

There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. Despite a dip in form, the way infographics combine data visualization and the power of storytelling make them a great tool for content promotion in today’s marketing landscape.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Outbrain

AUGUST 14, 2021

Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. The vertical 9:6 ratio is here to stay, already filling 75% of the screen and 100% when tapped to full. Facebook and YouTube have adopted the ratio for mobile viewers too. Interactive Video.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Convince & Convert

FEBRUARY 2, 2015

From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive. He has been working hard to evolve the culture of content marketing ever since.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

nDash

NOVEMBER 10, 2021

John is a lifelong storyteller and strategic communications consultant ready to conduct market research, formulate content strategy, and deliver world-class communications assets for you. Join nDash to work with elite writers with expertise across hundreds of verticals. and Success Magazine. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

The Customer

FEBRUARY 17, 2021

So, how did Kim finesse his own “brand story” – or POV about storytelling? But when you’re talking to a storyteller you cover a lot of ground. We also discuss: How movies are an analogy for Kim’s point of view about storytelling first. The delivery tactics — what he has called the silver bullets – are secondary.

CMO 75

CMO Brand Identity Branding Storytelling 75

Content4Demand

FEBRUARY 19, 2021

We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats. Every year, the B2B Marketing Exchange garners hundreds of nominations from companies of all sizes and marketing approaches, across industry verticals. Get your nominations ready!

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

nDash

MAY 11, 2022

I previously wrote for Panels, the comics vertical at Book Riot, and was also a contributor to the Comic Book Legal Defense Fund blog. I also enjoy storytelling and have published short fiction in several literary journals. Dream home assignments for me include unique cleaning, organization, and decluttering ideas.

Design 52

Design Marketing & Strategy Verticals Sample 52

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. So we built an interactive 3D product storytelling application for our client that shows the specific differentiator of this equipment for each individual constituent.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Content Standard

FEBRUARY 4, 2019

Part of Under Armour’s sweeping success has been credited to its rapid growth across a number of verticals, and among a wide range of consumer groups, including football players, golf enthusiasts, NBA fans, and running/lifestyle consumers. Image attribution: MDGovpics. In Search of a Flagship Product.

Product 77

Product Brand Identity Branding Verticals 77

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Heinz Marketing

NOVEMBER 11, 2020

My moment of shift was when I read Storytelling with Data by Cole Nussbaumer Knaflic. Common examples include bar charts (horizontal or vertical), line charts, scatter charts, stacked bar charts, funnel charts, and waterfall charts. But I never highlighted it on my chart, nor told the story behind that data.

Thought Leadership 131

Thought Leadership Analysis Advertising Funnels Case Studies 131

Kaon

JUNE 26, 2019

The Siemens application , created to align with “The Challenger Sale” methodology, focuses on 10 vertical markets and horizontal segments (automation, fire, security, IOT, smart spaces) and is being used as a sales tool and at trade shows. From Product Sellers to Interactive Storytellers. It now is much more effective and accessible.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Digilant

AUGUST 10, 2021

To take the personalization up a level, dynamically inserted ads can be served across a range of verticals, and targeted to a particular audience, time period, or reach and frequency objective. Sequential Messaging: Use different ads, placed sequentially in different ad breaks for effective storytelling.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Anyword

SEPTEMBER 12, 2019

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We’ve noticed a growing trend of publishers building out individual verticals and niches with increased content output in an effort to create a more “boutique” space for targeted engagement and commerce campaigns. The upshot?

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

SEPTEMBER 12, 2019

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. We’ve noticed a growing trend of publishers building out individual verticals and niches with increased content output in an effort to create a more “boutique” space for targeted engagement and commerce campaigns. The upshot?

CPC 40

CPC Cost Per Click Facebook Verticals 40

Contently

APRIL 19, 2016

In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Martech Advisor

JANUARY 9, 2020

Learn More: The Convergence of Storytelling and Personalized Marketing Automation. If you’re focusing on a specific sector, create enough vertical content to get the results you want before moving on to another. Content is a powerful way to create a superior customer experience. Doing nothing is not an option.

Work Management 86

Work Management Content Multi-Channel Marketing Management 86

Seismic

MAY 3, 2021

AI will also help marketers understand which industries and verticals to target. Based on content analytics, AI/ML is able to identify high-performing content and suggest it as a resource that can be leveraged to grow business within a specific vertical. Does Seismic offer AI-guided sales solutions?

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59

Kabbage

NOVEMBER 9, 2016

They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. TopRank Blog. What do they talk about: Content marketing, influencer marketing, social media, and other online marketing topics.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Contently

MAY 10, 2016

In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Are Your Brand Storytelling Senses Tingling? Enter IGTV.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Outbrain

APRIL 4, 2022

With Outbrain’s native BrainPower data , you can get insights into which verticals, devices, and content pairs work well for your audience. Storytelling. Storytelling is not just a marketing tactic; it’s a basic way that people connect and communicate. Simple concept that really works! Smart discounts.

Tactics 29

Tactics Storytelling Verticals Marketing & Strategy 29

Kabbage

NOVEMBER 9, 2016

They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. TopRank Blog. What do they talk about: Content marketing, influencer marketing, social media, and other online marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188