Martech

AUGUST 15, 2023

followers) Website: The Krehbiel Group David Raab An instantly recognizable face in the CDP thought leadership space, David is the influential founder of the CDP Institute, a vendor-neutral project that took the initiative of defining CDPs and has continued to follow their evolution. LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Navigate the Channel

SEPTEMBER 29, 2023

Becoming the Organizational Storyteller As the CMO, you have license to talk to people about your company in a way that no one else does. You can look at the Chief Marketing Officer as the Head Storytelling Officer if you have trouble remembering exactly what you are supposed to be doing out in the field.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. It’s going to be the partnership between the vendor and the client. B2B customers will review you — not just consumers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 74

User-Generated Content Paid Search Agency Advertising Agencies Generation 74

Marketing Insider Group

SEPTEMBER 9, 2020

B2B buyers look at their vendors as partners in business growth and not just service providers. At the Marketing Insider Group, we offer brand storytelling, thought leadership, content marketing, and blog subscription services. Implementation of new features or an increase in churning rate has an impact on CLTV value.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Modern marketing starts where storytelling and operations fit seamlessly together. Read more here. It had technology.

Acquisitions 89

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 89

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). LinkedIn.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Only B2B

JULY 20, 2020

Must Read: Selecting The Right B2B Telemarketing Vendor. Storytelling can help trigger that past experience & imagination of your prospect. Storytelling succours to provide context to the facts you provide in your sales pitch. Talk less and listen more. giving less time for your prospect to tell their stories. Story Telling.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Martech

OCTOBER 14, 2021

The majority of vendors offer one or more of the following capabilities to give marketers an understanding of the customer journey: Data gathering from a wide variety of channels and touchpoints. Vendors often gather data from a wide variety of sources including display advertising, streaming video platforms, call centers and chatbots.

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

Litmus

FEBRUARY 8, 2024

Frustration about choosing the right AI vendor and getting proper training and support. You’ll never remove the human element from AI marketing because humans are the storytellers who provide empathy and emotion that AI-powered tools lack. Concern that AI would replace human jobs rather than assist and enhance the work humans did.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Marketing Insider Group

AUGUST 7, 2023

Be A Storyteller Who doesn’t love a good story? It’s a reliable way to build genuine relationships with your audience, cut through the noise, and connect with your buyers on a deeper level. And in this post, we’re sharing everything you need to know to get started. They’re engaging, relatable, and way more fun to read.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Salesforce Marketing Cloud

AUGUST 31, 2022

Our research also finds that nearly two-thirds of business decision makers actively research a vendor’s values in the consideration stage, and half consider values a differentiator when making their final vendor selection. That means our storytelling reflects the diverse communities that we serve.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. It is typical for vendors to focus on their solution and what it can do.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Top Rank Marketing

JUNE 29, 2023

Research indicates that buyers often start with a shortlist of familiar vendors when making a purchase. Building memory structures through storytelling, colors, codes, and even catchy jingles can enhance brand recall and increase the chances of being selected. Therefore, being part of the consideration set is critical.

Rules 61

Rules Brand Identity Branding B2B 61

SalesChoice

JANUARY 12, 2017

High value transactions are increasingly complex, and require more gain sharing, risk sharing or service level agreements, asking vendors to partner to put more “skin in the game,” to ensure value is being achieved. How do narrative storytelling approaches augment predictive analytics methods? Source: [link] ). LeAnna Kent.

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Marketing Interactions

APRIL 26, 2022

Storytelling reaches buyers on an emotional level and holds their attention. The experiences we create for the public, our buyers, our customers all have an impact. The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

KoMarketing Associates

JUNE 18, 2019

You’ve probably guessed it by now given the topic of this post, but the truth is this content plays a critical role in the latter phases of the buying process: 41% of respondents agreed case studies or testimonials were critical to the vendor evaluation process. Don’t just state results without explaining how the customer got there.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

Storytelling 183

Storytelling Top of Funnel B2B Ad Building 183

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. That team, in effect an in-house agency who rarely uses external vendors, produces several hundred videos per year. Secondly, the whole storytelling approach is appealing to musicians. Truth be told, the purity of the storytelling is striking.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Marketing Interactions

OCTOBER 15, 2021

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. The role of the B2B marketer must evolve to be the market whisperer and master storyteller across the continuum of the customer lifecycle. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. David has also developed measurement framework to assess vendor performance, strength of offering, and strategic alignment with company goals and objective. Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Data StoryTelling: Bringing Life to your Data (Source: [link] ). Source: [link] ).

Storytelling 20

Storytelling CRM Forrester Analytics 20

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Data helps ground these narratives, transforming subjective claims into objective insights and adding an invaluable layer of credibility and depth to storytelling. So basically, every other company on the planet.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Seismic

SEPTEMBER 21, 2021

Well-informed buyers aren’t looking for a hard sell, they’re looking for a relationship with a partner/vendor who will help them achieve their long-term business goals. Sellers who master storytelling build stronger relationships with buyers. Rise above the white noise. B2B markets are noisier than ever.

Top of Funnel 52

Top of Funnel Curation Digital Marketing Funnels Marketing Proposals 52

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. Vendor Blogs (with valuable content). At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Webbiquity

JULY 5, 2016

This builds trust and positions you as a potential business partner, rather than simply a vendor. Storytelling is a quintessentially human, deep-seated part of our condition. Thoughtful and specific inquiries show that you’ve done your research and that you’re invested in solving a problem. Present Solutions. Tell a Story.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Martech

MARCH 18, 2022

Read next: 19 questions to ask marketing attribution vendors. CMOs need first to accept being held accountable, but also need the storytelling skills and political prowess to “position themselves and the marketing function as strategic and financial”. Great expectations, great disappointments. “I The culture is the problem.”

ROI 120

ROI Paid Search Agency Advertising Agencies Planning 120

Trade Press Services

JANUARY 2, 2024

Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. LinkedIn is still the quintessential B2B social media platform. Take the time to review the most popular pieces of your content. What resonated most? What didn’t hit the mark?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

The ROI Guy

OCTOBER 7, 2014

Value Expert Sales Training starts with videos designed to teach sales reps and channel partners new value conversation techniques, storytelling, quantification and tools. “Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”

Training 40

Training Vendors B2B Sales Product 40

Anyword

NOVEMBER 12, 2018

Whether it’s someone else on your team, someone from another internal team, or a trusted vendor (like Keywee ), be sure that someone else knows the ins and outs of your campaigns and strategy. Have you introduced someone on your team to all relevant vendor contacts? Distribution is now the key for effective storytelling.

Storytelling 45

Storytelling Distribution Vendors Guidelines 45

Martech

JANUARY 6, 2023

They had a “figurehead” and storyteller. Another important success factor is how a candidate builds value-added relationships with vendors. When evaluating candidates, look for those stories of internal motivation, also how that translated into value creation across the organization. CMO evangelists make poor candidates.

CMO 109

CMO Tips Work Management Marketing Management 109

Adobe Experience Cloud Blog

APRIL 11, 2018

From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. Storytelling isn’t just a new marketing buzzword. Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134