7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft’ s creators Blizzard Entertainment lost $430 million on a failed movie ), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for. The game has user-run “corps” that rise and fall, trade and fight. The Greatest User-Generated Content in the Solar System.

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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Retaining customers takes more than just high-quality products and a smooth user experience. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. You create a video advertisement featuring a man and woman shopping for workout clothes online.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Take a look at these numbers: Each month, 85% of Internet users in the U.S. watch video content.

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How Important Is Brand Storytelling?

Unbound B2B

Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. In the article, we will explore the power of brand storytelling. Why Is Storytelling So Important? The answer is: storytelling.

ABC: How Storytelling Can Impact Lives

RockContent

ScribbleLive’s Community Content, formerly known as Cell Journalist, gave ABC13’s viewers an easy way to submit their photos and videos and gave Guarglia and her team an important opportunity to help their community in distress. We’ve been using your Community Content in various iterations for the past eight years … to enable our audience to be part of the storytelling process.”. The post ABC: How Storytelling Can Impact Lives appeared first on ScribbleLive.

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Here are four examples of brands successfully engaging with their customers with brand storytelling. Brand storytelling in action: Shinola. Brand storytelling has to start with a story. It’s a good example of how a brand uses storytelling and community as a basis for their company. “We

The Power of Visual Storytelling with UGC

Bound360

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. User generated content helps establish a destination’s credibility.

The Power of Visual Storytelling with UGC

Bound360

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. User generated content helps establish a destination’s credibility.

Dog Gone Great Content

Nuvi

A few simple ideas are to post photos or videos of your furry friends attending casual Fridays, company events, or sporting brand swag. Uncategorized content content creation Creative dog dogs of instagram engagement Facebook influencer instagram millennials platforms Social Media social media apps social media marketing social media tips social storytelling trending trends user generated content

Dog Gone Great Content

Nuvi

A few simple ideas are to post photos or videos of your furry friends attending casual Fridays, company events, or sporting brand swag. Uncategorized content content creation Creative dog dogs of instagram engagement Facebook influencer instagram millennials platforms Social Media social media apps social media marketing social media tips social storytelling trending trends user generated content

An Actionable Guide to Visual Storytelling

SnapApp

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . How can you firmly position yourself in the minority of marketers that see strong lead generation and SEO results from their content? . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand. Interactive Video.

TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

In 2020, TikTok increased its user base in the United States by a full 83.5 More than 62 percent of TikTok users are 29 or younger. A full 90 percent of TikTok users use the app every day. – Omni Core Agency. TikTok has one billion active monthly users worldwide.

4 UGC Benefits for B2B Brands

Walker Sands

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. User creativity drives increased customer engagement. For a prime example, check out this video made by Slack customer, Sandwich Video.

Instagram Video: The Ultimate Guide to Creating Engaging Content

Hootsuite

Instagram video is an absolute must-have in your brand’s social media strategy. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. Types of Instagram video. Instagram video specs.

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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. Short-Form Video Trends to Look Out For.

The Ultimate Guide to Video Marketing

Vidyard

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. What is Video Marketing? Video Marketing Strategy 4.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

Remember the “Alexa Loses Her Voice” video ad during the 2018 Super Bowl? Not only was the one-and-a-half-minute ad that year's most-viewed video ad on YouTube with 50 million views , but it won USA Today's 30th Ad Meter award. or the DSC video above (who else was talking about razors?

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How to Boost Your Sales with the Right Product Video

Outbrain

Discovering and promoting amazing products with video content has become a standard for digital marketing. But as any experienced video company will tell you, that same popularity can play against you. So, just creating any product video doesn’t quite cut it anymore.

What the ALS Ice Bucket Challenge Teaches Nonprofit Marketing Teams about Storytelling

Content Standard

It was one of the largest user-generated content (UGC) marketing campaigns in history, and you probably took part in it: the ALS Ice Bucket Challenge. Attraction: When you think about all the mundane posts populating your news feeds, it’s easy to understand why a video of your friend dumping a bucket of ice on his head grabs your attention. This generated empathy, which motivated people to participate. Oh sweet summer, where art thou now?

How the Auto Industry Is Shifting Storytelling Gears—Thanks to Millennials

Content Standard

When industry disruption upends a narrative that worked for generations, how should brands respond? When and if they decide to buy, millennial motivations seem to be different than those of previous generations. If attitudes toward cars have changed permanently, how is the auto industry changing its millennial marketing plan and its brand storytelling strategy? Windows rolled down, music blaring, car packed with friends (or just that special someone).

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. The desktop map may not display all live videos, but its features today signal the potential a platform like this could have for global content marketing teams in the future. Here are just a few of the ways in which it could make a huge impact on brand storytelling across the globe. Encourage User-Generated Content.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. The desktop map may not display all live videos, but its features today signal the potential a platform like this could have for global content marketing teams in the future. Here are just a few of the ways in which it could make a huge impact on brand storytelling across the globe. Encourage User-Generated Content.

4 Reasons You Should Run A Social Media Video Contest

SnapApp

The reason is simple: video has the power to move people in a way no other medium can. Video offers the full storytelling experience. . For example, Nike's "Basketball Never Stops" campaign was built on powerful video that connected to fans on the idea that basketball is more than just one league; it's a universal language understood by people of all ages and backgrounds. Why run a video contest? get to vote on and discuss video submissions, and ?Spectators?

SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team.

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10 Brands That Jumped on Instagram Video (And Rocked It)

Hubspot

Instead of suffering from analysis paralysis, some companies -- even "unsexy" B2B brands -- are making a splash with videos on Instagram right from the get-go. Whether you''re looking for some tactical tips for making Instagram videos or just need some inspiration to get your company on board, you''ll learn a thing or two from these brave and creatve companies'' Instagram videos. 10 Brands Creating Awesome Instagram Videos. If so, what type of videos do you make?

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How to Craft Captivating Customer Stories From Testimonials and Praise

ClearVoice

And how can you take user-generated content and turn it into gold? As Chris Olfers , the founding partner the brand management and visual storytelling firm, The Southern Influence, explains, putting kindness at the heart of narratives is number one.

9 Examples of Effective Content Marketing Campaigns

ClearVoice

Plus, it helps businesses reach potential users in ways ads can’t, particularly before an estimated 47 percent of consumers use ad blockers. How can you reach users, or more importantly, have them actively seek out your product or company?” Jay Shetty storytelling-style videos.

The 8 best live streaming tools to try in 2020

RockContent

By entertaining your users with streaming sessions , you can interact with them, create a long-term relationship, and engage them even more. It doesn’t matter if it’s real-time coverage, videos, webinars, live blogging , etc. The cost is $19 per month or user.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . of internet users have an ad blocker.

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

The use of AI is for the collation of user information. More so, AI can predict trends, user patterns, and even suggest ways of improving email marketing. We've had instances where robots compose emails based on the browsing history of users.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. The campaign generated a 65% click-through rate and a 33.6% 6 ) Video Marketing. Video SEO.

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6 Lessons Video Marketing Can Take From Regular Ol’ Content

Vidyard

Enter the exciting new medium of video Video marketing is getting more and more attention every year. Globally, the amount of video in Facebook’s News Feed has increased 3.6x year-over-year with a whopping 76% of B2B marketers using video content marketing as a core piece in their strategy. I can feel the mad rush: “We need video marketing, and we need it now.” For video, this is the first 10 seconds. The same thing applies to video.

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Top 9 most visited websites of the United States

RockContent

It not only broke the traditional broadcast rigidity (allowing multimedia content to be distributed to niche audiences), but it also allowed great companies and normal people alike to nurture their audience and monetize their videos.

7 Videos Every B2B Brand Should Create for Social Media

Walker Sands

Co-authored by Cassandra Direnzo (Social Media Strategist) and Heather Eidson (Video Lead). Think B2B videos have no place on social media? If your B2B brand is looking to produce more videos that perform well on social media, you’ve got options. The seven types of B2B videos that tend to resonate the most on social channels include: Explainer videos Customer testimonials Thought-leadership Case study videos How-to videos Culture videos Trending topic videos.

5 Game-Changing Email Marketing Strategies to Follow in 2020

SmartBug Media

Promote User-Generated Content in Your Email to Improve Engagement. Periodically creating emails that appreciate subscribers helps improve user engagement and also aids in understanding what kind of content works with them.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. Video Marketing. As a result, Google push sites that comprise videos.