Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Stevens & Tate

APRIL 7, 2021

This is where brand storytelling comes in. Brand storytellin g involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1. That’s it.

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Stevens & Tate

MAY 12, 2021

This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1.

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Storytelling Examples Brand Identity Branding 64

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. But how powerful is it really , you ask? YouTube has more than 2.5

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Statistics Video Marketing High Quality Lead Stats 320

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

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KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

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DivvyHQ

AUGUST 17, 2020

To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. Let's take a closer look with some great examples.

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Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% The Power of Human-Generated Content The art of storytelling is inherently human. We’ve been sharing stories around campfires, through books, and across generations for centuries.

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Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. What’s important to note here is that achieving more nuanced decision-making is not the same as generating original ideas.

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Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. However, it’s best to add in your own storytelling into the post as well. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. There is only one you.

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Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways. Driving demand and sales for the product.

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Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Storytelling is a big one. Explainer Videos.

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Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

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KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

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Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

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Storytelling B2B Work Management Marketing Management 62

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

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Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

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Webbiquity

AUGUST 13, 2019

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

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Work Management Effectiveness Budget Programs Marketing Management 247

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

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Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

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Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online.

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Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 329

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

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Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user. The technique generates large-sized files that can choke on delivery over narrow bandwidths. Users would be able to see everything and walk around in it.

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Planning Storytelling Advertising Agencies Paid Search Agency 118

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

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Communities Social Media Storytelling Media 140

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. If you’re still on the fence, take some time to learn more about what AI and generative AI technology can do to improve the brand experience for your customers. Reshape your marketing 3.

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Planning Storytelling Marketing & Strategy Social Media 98

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Mobile Advertising Advertising Agencies Startups 66

Bluetext

MARCH 26, 2021

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it).

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Martech

FEBRUARY 5, 2024

IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate.

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Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

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