PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

KoMarketing Associates

FEBRUARY 22, 2022

Vidyard and the Content Marketing Institute teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and data suggested that 88% of marketers are now utilizing video for content marketing purposes.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

DECEMBER 28, 2021

Vidyard and the Content Marketing Institute recently teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and statistics indicated that 88% of marketers are now using videos for content marketing.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? This was another common theme for all three of the demand generation surveys cited here.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Send out a survey. Quick Takeaways. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Content Marketing Institute

OCTOBER 27, 2022

Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Continue reading →

Video Marketing 130

Video Marketing Research Storytelling Customer Surveys 130

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Such material is concise, informative, credible, and timely.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. Social Creatures.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. Ways to do this include conducting customer surveys, using live chat for customer service, or mining Q&A sites like Quora or Yahoo! One Note on Storytelling Originality.

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Email marketing allows brands to nurture relationships, drive conversions and amplify the reach of their branded content through effective communication and storytelling.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

DECEMBER 29, 2020

More than 70% of those surveyed said they appreciate digital innovations that have deepened their relationships with others during the pandemic. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

NOVEMBER 10, 2021

Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Video’s role in content marketing has elevated in the past two years.

Research 143

Research Video Marketing Content Marketing Storytelling 143

Webbiquity

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Explore our key survey takeaways! Discover how to amplify your brand’s messaging, drive engagement and achieve PR success by downloading our 2024 PR survey.

PR 48

PR Trends Public Relations Ethics 48

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Launch Marketing

FEBRUARY 22, 2024

By partnering with reputable research firms and conducting comprehensive surveys, businesses can gain valuable insights into their target audience’s needs and preferences. Crafting Compelling Narratives Effective storytelling lies at the heart of every successful product launch.

Product 62

Product B2B Marketing Planning B2B 62

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. And to collect data, you can run surveys and polls. The modern audience reacts differently to legal content.

Rules 91

Rules Storytelling Content Distribution 91

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Storytelling. Click to enlarge. There are so many questions we can ask and answer to more deeply understand our audiences and their needs.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

OCTOBER 21, 2021

Content Marketing Institute annual survey on Content Marketing Trends. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Companies are waking up to the power of content marketing due in part to the pandemic. The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Optinmonster

APRIL 10, 2024

You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Social media, email marketing, and customer support are three channels that enable you to ask people questions and survey large audiences. Do you want to generate more leads ?

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Televerde

OCTOBER 3, 2017

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships. Download the survey report now.

Customer Surveys 49

Customer Surveys Sales Qualified Leads B2B Sales Lead Scoring 49

Trade Press Services

OCTOBER 9, 2023

Despite the longstanding goal of organizations to leverage data as the new oil, a recent survey by Harvard Business Review showed only 24 percent of respondents regarded their organizations as data-driven. Storytelling Storytelling is both an art and a soft skill worth investing in for marketing teams.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Kaon

APRIL 2, 2020

That survey was taken in good economic times. Digital transformation is a collaborative effort that takes marketing and sales alignment and time, as DXC Technology demonstrated during the development of their award-winning, interactive, storytelling application (shown above) last year. Now is not the time to wait to this out.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Because stories have the power to persuade, engage, and inspire.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

MAY 1, 2023

Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot. Ask new writers to read the narrative as part of their onboarding process. Writers need to be steeped in every plot twist and turn so they can infuse the story into everything they create.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. A survey conducted by the Web Video Marketing Council, ReelSEO and Flimp Media discovered that 96 percent of B2B marketers are engaged in video content marketing.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Sword and the Script | B2B

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54