Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . By focusing on these professional video tips, you can become an expert in your brand storytelling.

Storytelling 363

Storytelling Video Marketing Product Tips 363

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 289

Storytelling Branding Brand Identity Paid Search Agency 289

Marketing Insider Group

SEPTEMBER 16, 2024

However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design? Journalists use AI tools to draft initial reports, which human editors enhance with context and storytelling.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Trade Press Services

JANUARY 21, 2025

Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Storytelling bridges this gap.

Storytelling 85

Storytelling B2B Buyer Personas Viral Marketing 85

Marketing Insider Group

AUGUST 27, 2024

Choose the right platforms based on where your audience spends their time: LinkedIn is the perfect place to initiate B2B connections Facebook offers a broader reach, especially for local connections Instagram enables visual storytelling, which works for some manufacturing firms Develop strategies to engage and grow your social media following like (..)

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Convince & Convert

NOVEMBER 12, 2024

This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. Examples of successful B2B storytelling include: Adobe’s storytelling campaign highlights how its tools empower businesses and creators.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Meerkat Marketing

FEBRUARY 20, 2025

Storytelling is a powerful tool, its not just a buzzword. Why Storytelling in Marketing Matters Stories are hardwired into the human experience. Storytelling has been the cornerstone of communication. Conclusion In an era where consumers crave authenticity, storytelling isnt just an option – its a necessity.

Storytelling 52

Storytelling Marketing & Strategy Marketing Creativity 52

Webbiquity

AUGUST 30, 2024

Whether it’s through interactive elements or powerful storytelling, make each piece a stepping stone toward building a narrative that recognizes and solves your audience’s problems. Storytelling And Brand Narrative Every brand has a story—what’s yours? Effective brand storytelling transforms standard content into an engaging journey.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

OCTOBER 15, 2024

Focus on genuine storytelling. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Martech

OCTOBER 3, 2024

Tell a compelling brand story Use storytelling to convey your brand’s history, mission and purpose. Be genuine in your storytelling, as authenticity fosters trust and emotional engagement. Dig deeper: Show, don’t tell: How storytelling leads to lasting brand impact 5.

Loyalty 133

Loyalty Branding Brand Identity Customer Satisfaction 133

Webbiquity

NOVEMBER 23, 2024

Storytelling helps you grab the interest of your audience and boost participation. Encouraging user-generated content will also help you to present your stories from the perspective of a follower. Most importantly, create striking titles that will inspire your readers to engage with and share your work.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Marketing Insider Group

FEBRUARY 28, 2021

The Storyteller. A good brand storyteller on your team means you have the power to harness things like the heroes journey , the Pixar storytelling formula , Shakespeare’s 5-act structure, and characterization into your marketing. Someone who loves writing, can do it quickly, is really scarily good at it. via kpbs.com.

Creativity 363

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 363

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Quick Takeaways. The backstory will stick with them and help you build trust.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

SmartBrief - Marketing

NOVEMBER 19, 2024

Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025. As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling.

Gartner 120

Gartner Storytelling User-Generated Content Paid Search Agency 120

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1

Advertising Agencies 120

Advertising Agencies Advertising Advertisements Paid Search Agency 120

Marketing Insider Group

JUNE 18, 2024

Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. In addition, storytelling and educational content that addresses the needs and problems of the target audience can help maintain their interest. Integrating content consumers want to see keeps it useful.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Marketing Insider Group

DECEMBER 29, 2020

Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level. Brand storytelling is a great way to get your point across, differentiate your brand, and work out new ideas.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. His TEDx talk has over 1,000,000 views.

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

Marketing Insider Group

OCTOBER 8, 2024

Quick Takeaways Use storytelling to create relatable content that sparks engagement. Storytelling: Engage Emotionally Storytelling is one of the most powerful ways to engage with an audience. Let’s take a look at the most popular strategies to help create engaging social media content that keeps people coming back for more.

Social Media 312

Social Media Media Storytelling Content 312

Marketing Insider Group

NOVEMBER 6, 2024

The rise of short-form videos and creative storytelling makes video ads a go-to strategy for brands looking to stand out in a crowded digital space. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.

Paid Content 173

Paid Content Advertising Agencies Advertising Advertisements 173

Marketing Insider Group

OCTOBER 28, 2020

He plays an essential role as a storyteller in the face of history. Storytelling allows companies to share their values and experiences with their clients. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America.

Planning 363

Planning Forrester Work Management Storytelling 363

Oktopost

DECEMBER 4, 2024

In this episode of Radically Transparent, Wensy Antoli, Creative Strategy Lead at LinkedIn for Marketing, reveals how brands can channel the emotional power of storytelling, nostalgia, and authenticity to build trust, inspire audiences, and drive meaningful outcomes. ”

Creativity 87

Creativity B2B Marketing B2B Storytelling 87

Martech

MARCH 10, 2025

Leverage storytelling: Even in shorter formats, storytelling can be a powerful tool. Utilize strong hooks: Start with compelling headlines or opening statements that grab attention immediately. The first few seconds of a video or the first few lines of an article are critical for retaining interest.

Marketing AI 115

Marketing AI Storytelling Marketing & Strategy Mobile Marketing 115

Sprout Social

JANUARY 24, 2025

Data Storytelling Data is crucial, but it’s not enough. UK marketers need to master data storytelling. The UK Department for Transport used data storytelling to highlight the benefits of cycling and walking. showcasing the power of data storytelling. This campaign informed the public and encouraged behaviour change.,

Social Media 102

Social Media Trends Media Top of Funnel 102

Marketing Insider Group

DECEMBER 8, 2021

Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. It’s building a process on how the program will work, how it will be integrated into other marketing initiatives, how it will be measured and the overall strategic plan.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Marketing Insider Group

DECEMBER 15, 2020

Engaging Your Audience with Brand Storytelling. So it’s no surprise that much of the most successful content on the web involves some element of storytelling. Everyone loves a good story. Likewise, some of the world’s most successful brands have a great story behind them.

Ad Building 363

Ad Building Content Marketing Branding Brand Identity 363

B2BMarketing.net

DECEMBER 19, 2024

The growing use of technology (AI, spatial audio, interactive elements) suggests B2B marketers are finding new ways to create emotional connections, while still relying on fundamental human psychological triggers like social proof and storytelling. JOY & OPTIMISM Techniques: Dynamic Visual Movement EY.ai

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Marketri

OCTOBER 15, 2024

Storytelling will thrive, with video leading the way. We all love a good story, which is why compelling content that moves buyers to action almost always involves storytelling. And LinkedIn’s Reels feature is a great showcase for engaging video shorts. Which brings me to trend #7… 7.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Oktopost

DECEMBER 16, 2024

With a proven track record of leading high-performing teams and delivering resonated content, Shelby is a trusted B2B expert in the art of building connections through storytelling and content strategy.

Branding 127

Branding Brand Identity B2B Differentiation 127

Marketing Insider Group

OCTOBER 10, 2023

To rank higher, creators should focus on content quality, storytelling , credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership. Leverage Storytelling The art of storytelling has the power to transform even the most complex information into an engaging narrative. What is Google EEAT?

Guidelines 321

Guidelines Lead Scoring Lead Ranking SERP 321

Martech

JULY 12, 2024

Brands that rely too much on generative AI for storytelling and consumer interactions are overlooking what makes branded content appealing and worth engaging with — tyhose authentic connections. On the other hand, AI often misses the mark in making authentic human connections.

Trust Marketing 125

Trust Marketing Branding Brand Identity Work Management 125

Marketing Insider Group

OCTOBER 1, 2024

Douwe Bergsma of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be: Scientists Storytellers Army generals” And if that wasn’t enough ground to cover, Maryam Banikarim of Gannett told CMOs to “have creative agility, be connectors, [and] use interpersonal skills.”

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories.

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

Marketing Insider Group

AUGUST 16, 2021

3. The Power of Visual Storytelling. Why it Works: We expect an ebook about visual storytelling to have strong visuals. Image Source. Company: NewsCred. But NewsCred took it a step further here by making the ebook interactive (Disclosure: I worked for them at the time this was launched and may have had some input;-).

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362