22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow.

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Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The right email vendor can make the difference between success and frustration. The post Email Marketing Trends and Stats appeared first on The Beacon.

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20 Stats Every Modern Marketer Should See

Modern Marketing

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. Here are 20 modern marketing stats you might want to sprinkle in your next presentation, your emails or simply show your colleagues. 78% of B2B buyers go directly to vendors’ websites.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Engineers view Google as the most valuable content resource, followed by vendor websites. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

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33 Stats On The Future of Content Marketing

Marketing Insider Group

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing. What important content marketing stats did I forget: 33 Stats on The Future of Content Marketing.

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The Most Important Stat in Latest Content Marketing Report

Modern Marketing

And he called it the most important stat in the report. This is a way to be more than just another vendor. The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. With over 150 sessions, content marketers can find lots of options for delving into the nuances of this world.

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Stats that Drive our ABM POV

Fusion Marketing Partners

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we […]. Guest Expert Contributor ABM Account Based Marketing budget buyers

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3 Compelling Stats that Make the Case for Social Selling for B2B

Modern Marketing

75% of B2B buyers use social media to be more informed about vendors ( Source ). Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, you have to understand what it is. It is no secret that the buyer’s process is changing.

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5 stats for social media marketers in the software industry

Sprout Social

Here’s five stats to get you fired up about social media marketing for your software company. . 72% of business buyers expect vendor companies to personalize communications to their needs. While there are a lot of stakeholders involved in purchasing software for a business, most buyers still look for personalized communications and experiences when choosing a software vendor.

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87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Need a short-and-sweet version of the latest stats?

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 12 WPO, Inbound and Content Marketing Stats.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats. 4 B2B Marketing Stats. 6 Social Media Marketing Stats. 7 SEO and Search Stats. 7 Online Advertising Stats.

When it Comes to Choosing Data Vendors, Buyer Beware

HG Data

However, even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to the clever shell game so many of my fellow data vendors play to hide the inadequacies of their data. Traditional vendors are packrats when it comes to data. But don’t expect most vendors to fill you in on the details. Here are some questions to help you get started on selecting the right data vendor: What fields are included?

Why Social Media Matters for B2B Vendors

Webbiquity SMM

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. They expect vendors to use it as well.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 9 B2B Social Media Marketing Stats and Facts. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. 2 B2B Email Marketing Stats.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

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25 Key B2B Content Marketing Stats

LEADership

This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. Vendor content was cited by 65% of B2B buyers as having had a significant impact on their choice. After having read these stats, will you be reflecting on or tweaking your organization’s content marketing strategy? The post 25 Key B2B Content Marketing Stats appeared first on LEADership by Louis Foong, CEO The ALEA Group.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . 14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. From sales to customer service to business development – the numbers and stats produced from the stack are valuable. .

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4 Scary Marketing Stats and How to Make Them Less Frightening

ClickDimensions

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. What a dreadful stat from Visibrain! In addition, marketing automation vendors should frequently update their offerings with new features to keep pace with changing consumer behaviors and demands. The post 4 Scary Marketing Stats and How to Make Them Less Frightening appeared first on ClickDimensions Blog. Happy Halloween!

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Five Ways to Get Better Business Blogging Results

Webbiquity

For example, enterprise event management software vendor G2Planet did a series of interviews with influential event industry experts. Business Blogging Content Marketing Copy Writing Marketing Research Andy Crestodina b2b blogging blog analytics blog post frequency blog post length blogging for business blogging stats content length content repurposing influencer outreach Orbit Studios

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

The collection of facts and stats below shed light on this paradox, as well as other insights. 55% of B2B buyers say they search for product/vendor information on social media. Get more inspiration from these 20 B2B marketing and digital business stats and facts. 8 Other Digital Business Stats and Facts. This was the ninth and final post of Marketing Stats Summer (#statssummer) on Webbiquity. 1: Welcome to Marketing Stats Summer! #2:

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Stats that Drive our ABM POV

Triblio

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Find some of the key stats below. Early Signals Live on Vendor Websites: When Triblio conducted research on hundreds of thousands of form fills on client sites. We found that 45% have already spent 90+ days on the vendor’s website. The post Stats that Drive our ABM POV appeared first on Triblio.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first.

How SMBs Use Social Media: 15 New Stats You Should Know

Hubspot

How SMBs Are Using Social Media: 15 Stats You Should Know. Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). Tweet This Stat). 14) 2 in 3 SMBs say that LinkedIn gives them the opportunity to connect with vendors and other partners.

14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

Source: Journal of Economic Perspectives ) Tweet This Stat. Source: Blue Kangaroo ) Tweet This Stat. Source: NY Times ) Tweet This Stat. Source: BitDefender via Daily Mail ) Tweet This Stat. Source: Mark Risher, Imperium via BusinessWeek ) Tweet This Stat. Source: Mark Risher, Imperium via BusinessWeek ) Tweet This Stat. Source: 41pounds.org ) Tweet This Stat. Source: 41pounds.org ) Tweet This Stat. Source: Commtouch ) Tweet This Stat.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry. Takeaway: Smart marketers follow the ROI, and stats like these make nurturing your leads a hard tactic to argue with. The post 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways) appeared first on SnapApp.

The 20 Best SEO Rank Tracker Tools

Webbiquity

16) STAT Search Analytics. Pricing: contact vendor for quote. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What do buyers say is the most important signal of vendor credibility? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. 5 Online Demographics Stats. 13 Content Marketing Stats. 7 Blogging Stats. 7 Visual and Video Marketing Stats. 5 SEO Stats. 15 Social Media Marketing Stats. 7 Facebook Marketing stats. 3 Google+ Stats.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. Facebook Stats. Blogging Stats. Other Social and Marketing Stats.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. The good news for Twitter is that of the remaining 676 vendors, 610 (90.2%) have Twitter accounts. Brad Ramsey Gap Kim Jack Dorsey Leslie Berlan Twitter b2b use Twitter marketing Twitter stats

29 Charts & Stats on What Matters Most to Marketers Right Now

Hubspot

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 11) The highest performing agencies and vendors spend the most time on blogging, SEO, and content promotion -- the activities that drive the greatest ROI. The best marketers I know are curious. They''re curious about the latest social media update.

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4 Signs You Should Call Your Marketing Automation Partner

Modern Marketing

Call and ask the vendor if there is an offering for a dedicated expert resource you can regularly consult. Call the vendor. You and your boss went to the recent user conference and were wowed by the vendor’s solution roadmap. Call the vendor and ask for a health-check of your deployment and use of the application. They should have a service that would be able to provide detailed stats and information about the level of sophistication you’ve reached.

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Turn Stats Upside Down. Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Put Stats Back in Context. Research Ardath Albee lying with statistics Stats If you torture the data long enough, it will confess to anything.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

The same is true for links shared on Twitter, with stats showing the blog post length receiving more tweets is also around 1,500 words. Buyers often search extensively for product- or service-related information from vendors and third-party sources before engaging with a sales representative. Guest post by Josh Wardini.

Email Marketing Trends and Strategies for 2019

V12 Data

Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Email General Automated Email Journeys Email Marketing 2019 email marketing vendor Email Personalization and SegmentationEmail Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics.

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