Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 3 B2B Content Marketing Stats and Facts. 9 B2B Social Media Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. 84% of vendors with brand partners offer money to those partners for co-marketing expenses. 30% of vendors will offer co-marketing reimbursement if their brand partner can prove ROI. And yes, you'll likely want to research more than just the superhero analogy I've made above.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2%

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Envy

MARCH 22, 2023

Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally. The market for cyber security products has never been more buoyant but neither has the level of competition.

Advertising Benchmark 118

Advertising Benchmark PPC Stats Media 118

PureB2B

APRIL 6, 2022

B2B technology sales is an extremely competitive environment where the lines are often blurred between the various vendors in any given space. The post 5 Intent Data Stats That Can Shape Your B2B Sales Strategy appeared first on DemandScience.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The right email vendor can make the difference between success and frustration. – Event 360.

Stats 79

Stats Email Marketing Trends Work Management 79

ClickDimensions

OCTOBER 31, 2019

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. What a dreadful stat from Visibrain! The post 4 Scary Marketing Stats and How to Make Them Less Frightening appeared first on ClickDimensions Blog. Happy Marketing!

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. For B2B buyers, the most important aspects of vendor selection are rep’s knowledge of the buyer’s business (80%) and industry (78%). When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

Social Media 100

Social Media Vendors Media B2B 100

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Sword and the Script | B2B

MARCH 26, 2024

Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Comment: It’s important to realize these stats could go either way. It’s also about access to the big thinkers that vendors have on their team.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Convert

FEBRUARY 1, 2023

We plan to add the ability to import GA4 Audience data for Convert Experiments statistical computation on Bayesian and Frequentist methods through the existing stats engine. This will bring an end to the time where Google Analytics and Convert Experiences have different numbers if those are the tools you rely on for your business.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Customer Experience Matrix

JANUARY 12, 2019

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. What do you think potential CDP buyers would find the most interesting stats from this? From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. Even more strongly than in the U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Fusion Marketing Partners

JULY 16, 2018

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we […].

Stats 60

Stats Account Based Marketing ABM Vendors 60

Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Martech

JULY 19, 2021

That was a big topic of conversation at the second day of the Mo Pros Summer Camp in Atlanta, as attendees explored the idea of developing a vendor-agnostic marketing ops certification. The vendor-agnostic part is tricky, of course. Ready for some of the most interesting stats?

Trade Show 120

Trade Show Vendors Barriers Conference 120

Martech

NOVEMBER 1, 2022

Assembling dozens of martech point solutions and platforms from disparate vendors to create a practical, effective and efficient marketing technology ecosystem has been a massive challenge for marketers. . Put the checkbook or credit card away and cancel those martech vendor demos. Marketers are not product managers.

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? The goal: Your organization is not just a vendor but a valuable partner. And a happy CFO … This stability is crucial for long-term planning and investment. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. For one thing, they are incapable of knowing or caring if what they are doing is right or wrong — they do what they do based on data and predictive stats. Are there AI vendors in the martech space? But we’re not going to stop anyone calling it AI.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

TrustRadius Marketing

APRIL 17, 2022

Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Vendors are continuing to develop and improve tools to allow their services to learn. As our stats above show, marketing automation has high satisfaction rates and fantastic ROI. With this, marketing automation can sound more human.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Biznology

MARCH 1, 2019

YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Vendor sales teams should take advantage by posting (and reposting) relevant videos routinely. Other significant stats.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

NetLine

JUNE 21, 2022

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . You’ve probably seen the stats, and maybe even accepted as common knowledge now that conversion increases by 9x when responding within five minutes of lead submission. . Healthcare/Medical. Biotech and Pharmaceuticals.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

BOP Design

NOVEMBER 30, 2021

Another avenue is to look at your competitors, vendors, and/or clients to see what they are doing. Discover more: B2B marketing stats. You likely follow industry publications or thought leaders, either in marketing or your industry, so poke around and see what people are talking about. Talk to an Experienced B2B Agency.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. How will they spend in the future?

Work Management 98

Work Management Marketing Management Research Allocation 98

Martech

APRIL 4, 2023

You want to segregate those stats to recommend doctor content for doctors and consumer content for consumers. Dig deeper: The ROI of recommendation engines for marketing Choosing a content recommendation engine As mentioned above, it’s unlikely that any given vendor can provide all of these options. Here’s why.

Marketing Websites 116

Marketing Websites Content Marketing AI Tagging 116

RebelMouse

MARCH 2, 2023

By putting all of your content, and all of the metadata and stats that accompany that data, into a private AI data model, you can offer your customers a valuable ChatGPT experience through your own site. However, there’s no way to confidently trust the answers it returns because the sources are, by nature, not trustworthy and anonymous.

CMS Development 59

CMS Development Enterprise Management Work Management API 59

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. What do these stats tell me? What do these stats tell me? And only 24% of sales emails are opened.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. 36% of buyers say vendors have absolutely no influence on their final decision while 44% said vendors were only “somewhat” influential. Their jobs and livelihood are on the line with every vendor decision. People buy from people – not brand names and logos. Take the hint.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

DiscoverOrg

APRIL 17, 2019

I’m just trying to understand who the vendors are. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination. Here I have to pause and point out that 57% of the buyer’s journey happens LONG before they engage with vendors.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. This means that vendors need to be one step ahead, embedding relationship building techniques early on and delivering content for future purchases.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52